USING #SOCIAL MEDIA TO CONNECT WITH INTERNATIONAL STUDENTS@JSSTANSEL !INTERNATIONAL COMMUNICATION MANAGER !UNIVERSITY OF CENTRAL ARKANSAS !@UCAIE
#ARNAFSA
Get your
phones out and
Tweet,
Facebook,
Instagram this
session!
YASUSHI ONODERA !DIRECTOR OF INTERNATIONAL AND MULTICULTURAL STUDENT SERVICES !ARKANSAS TECH UNIVERSITY !FACEBOOK.COM/ARKANSASTECHIMSSO
DANIEL ESHCOL !INTERNATIONAL STUDENT ADVISOR !ARKANSAS TECH UNIVERSITY !FACEBOOK.COM/ARKANSASTECHIMSSO
WHY #SOCIAL MEDIA?
• Deliver message in a visual medium
• Re-enforce messages sent by emails (that go unread)
• Establish sense of community
• Recruiting & Retention
• Analytics to measure success
@JSSTANSEL #ARNAFSA
HAVE A PLAN
• CONTACT UNIVERSITY WEB DEVELOPMENT! • APPOINT ONE PERSON “SOCIAL MEDIA MASTER” • CREATE A GOAL FOR EACH SOCIAL OUTLET
AND KNOW THE “LANGUAGE” • CREATE A SOCIAL CALENDAR FOR
CONSISTENCY • CREATE A BUDGET FOR SPONSORED POSTS • PROMOTE, PROMOTE, PROMOTE
@JSSTANSEL #ARNAFSA
DAILY STUDENT ANNOUNCEMENTS AND UPDATES FACEBOOK.COM/UCAINTERNATIONAL
CAMPUS & COMMUNITY OUTREACH MEDIA RELATIONS @UCAIE
TELLS THE STORY OF OUR DEPARTMENT @UCAIE
@JSSTANSEL #ARNAFSA
SOCIAL MEDIA @ UCA INTERNATIONAL
ENGAGEMENT
#SOCIAL MEDIA IS NOT A BROADCAST MEDIUM!
@JSSTANSEL #ARNAFSA
T H E G O A L O F # S O C I A L M E D I A I S T O P R O M O T E
ENGAGEMENT !
LESS THAN 20% OF YOUR AUDIENCE WILL SEE YOUR
FACEBOOK POSTS!SO BE ENGAGING
WITHOUT LIKES, SHARES, COMMENTS, OR PAID PROMOTION
@JSSTANSEL #ARNAFSA
SAY IT WITH
PHOTOS
VIDEO
@JSSTANSEL #ARNAFSA
View all of our videos on our Facebook page
facebook.com/ucainternational
Filmed, edited, and published
all from an iPhone
CONTESTS!(WITH A PURPOSE)
@JSSTANSEL #ARNAFSA
USE LINKS TO INCREASE WEBSITE TRAFFIC
@JSSTANSEL #ARNAFSA
TARGETED ADVERTISING@JSSTANSEL #ARNAFSA
A WORD ON NEGATIVE COMMENTS:
HATERS GONNA HATE
@JSSTANSEL #ARNAFSA
@JSSTANSEL [email protected] !@UCAIE FACEBOOK.COM/UCAINTERNATIONAL UCA.EDU/INTERNATIONAL
PLUGSSHAMELESS
