using social media to build trusted relationships and increase sales! social media and the...
TRANSCRIPT
Using Social Media to build trustedrelationships and increase sales!
Social Media and theindependent insurance agent.
Wednesday WebinarsFebruary 6th, 20132:00 PM EASTERN
PETER GOLDFINEMARKETING & SOCIAL MEDIA DIRECTOR
ALLIANCE GROUP
Using Social Media to build trustedrelationships and increase sales!
Social Media and theindependent insurance agent.
FOCUS ON FEBRUARY
Social media
LEVELED PLAYING FIELD
Social media
Networking isn’t new…however, the tools are.
“43 percent of people buy financial services as a result of recommendations via social networking friends.”
--LIMRA
WHAT’S HOT / TIMELY???
About 88% of women think buying life insurance that names a loved one as the beneficiary is a good way to express love
for that loved one.
ABOUT THE CAMPAIGNEach year during February, the LIFE Foundation coordinates the Insure Your Love campaign. It's an industry-wide public education campaign that reminds Americans of the need to protect the ones they love through proper life insurance planning.
The campaign is built around the simple concept that people buy life insurance because they love those close to them and want to protect them financially. To help with your marketing and outreach efforts, LIFE has created this e-Kit filled with the resources you need to easily pull together an effective Insure Your Love campaign.
Simply changing the way your client looks at his or her financial life — which, although vital, is not very exciting — can make it fun.
Helping your clients establish this habit will ensure they and their loved ones are doing the right and necessary things now to provide a financially worry-free future.
(E-KIT)
Imagery to Share and Post on Social-MediaStudy after study shows that creative and interesting photos/images are engaged with the most on several social-media platforms. Use these infographics to engage with your friends, fans and followers.
Can’t think of anything??
Piggy Back!
What else is out there??
February is American Heart Month. You may want to post an article that has heart health tips or possibly your own blog that
you have written (blogging and social media go hand-in-hand!)
February 10th is National Umbrella Day – post a picture of an umbrella
and possibly a link to your website…”We’ve got you covered…”
Risk Awareness Week is February 7-14th… great for an
insurance-related post. February 24th: OSCARS. Ask a question or post a poll…?
Whether you are at a loss for a post or simply strapped for time, these topics are here for you.
Enjoy and stay social!
Be in LOVE with social media this February!
2/17: Random acts of kindness day
2/20:CHERRY PIE DAYSHARE RECIPES!
Opening Up New Opportunities
Essential tool for communication Customer engagement Lead generation Immediate customer contact Customer service Customer interaction Relationship building
Consumers Increasingly Rely on the Internet for Life Insurance, with 77% of Consumers Researching the Topic Online Last Year Compared to 69% in 2011.
61% 67% 73%
39% 33% 27%
Do you, or have you ever used, the internet to find information about insurance?
NoYes
2011 20122010
NUMBERS NEVER LIE!
MORE GOOD NEWS!!!
The most common way of purchasing offline after quoting online is through a local agent in person.
The advent of social media has opened the lines of communication between producer and consumer. Marketing is no longer a one-way street. Now everyone is talking to everyone else.
Producers to consumers. Consumers to producers. Consumers to consumers (about producers).
Engaging with customers +
Sharing news about your company
Find new clients / recruits
Search engine results
Increase visibility
Tools for Getting StartedFacebook’s popularity means that many of your prospects and customers already use facebook to keep in touch - not only with family and friends, but also companies.
Business / Fan PagesAds – Sponsored Stories, Newsfeed, etc.HIGHLY TARGETED
Over a BILLION Users can’t be wrong.
Twitter asks the question, "What are you doing?” Agents can tweet company announcements, ask for feedback, answer customer questions or share relevant website page links.
Tools for Getting Started
LinkedIn is a social network for business professionals. GroupsQ&A
Video can be a very effective way for an agent to deliver a message and strengthen their online brand…
Pinterest is GROWING in popularity. It’s the HOTTEST new network - people LOVEImages. They invoke emotions…
With Google+, you can put customers into different groups or "circles" (by geography, by age, by interest) and then easily communicate with each circle separately, or with multiple circles at the same time.
A Blog is a website with regularentries of commentary, news,opinion or other material such aslinks, photographs or video.
Consistency is more important the frequency
Keep posts short Let personality show through - speak
in first person A mix of personal and professional
Tools for Getting Started
• Announce Product / Company News• Discuss CURRENT EVENTS (try not to offend) • Build Rapport / Authority with Audience• Brand Awareness – Get the message out• Educate the customer• Establish yourself as a thought leader• Establish yourself as a community specialist
ALWAYS SOMETHING TO BLOG ABOUT!
Keep in mind….The thoughts DO not have to be your own. You can re-post articles that interest you and articles that you feel will engage your target audience!
Final Thoughts & Common themes
Speak in the first person and be yourself Be thoughtful and respectful of employees and others – respond to
ideas not people. Add value – be interesting, innovative and informative. Listen – listen to what others are saying, what they mean and what they
like and dislike Educate customers on insurance and allow them to share feedback Develop communities for targeting customer segments Enhance your brand and marketing message.
Listen Listen Listen Pay Attention to the Metrics Creativity & Personality Trump Big
Budget
TAKE THE PLUNGE!!!!
Be UbiquitousBe SocialBe InterestingBe RemarkableBe Yourself
FINALLY…
Peter Goldfineo 678.969.9000 / m 770.653.4120
Peter Goldfine, Alliance Group1424 N. Brown Road, Suite 200Lawrenceville, GA 30043
@ NSure4Life
facebook.com/AllianceForLife
Linkedin.com/company/alliance-group