using social media to build relationships with reporters · using social media to build...
TRANSCRIPT
Using social media to build relationships with
reporters California 4-H - April 7, 2016
Pam Kan-Rice Assistant Director of News and Information Outreach
@ucanr |@ucanrpam [email protected]
ucanr.edu
Today’s agenda
• Building relationships with reporters
Connecting with journalists
Cision 2015 Global Social Journalism Study
• 94% of U.S. journalists use social media
• 51% say “I wouldn’t be able to work without social media.”
• Mediabistro reports that 55% of journalists use social sites like Twitter and Facebook to find stories from known sources (2012)
Building relationships with reporters
• Look for the reporter’s Twitter handle next to byline or end of the article
• Follow the reporter on Twitter
• See what topics they tweet
• Note the hashtags they use
• Retweet, like and comment
Retweet leads to NPR news story
Introduce yourself • Check local newspaper or TV news to see
who writes about children and community issues
• Introduce yourself on Twitter
• State your area of expertise
• Offer to be a source
• Invite them to an event
Direct message (DM)
• If you and reporter are both following each other, you can DM.
• DM is private message with unlimited characters.
• Don’t confuse with direct tweets, which are public.
Tweet their stories
• Tag the reporter with link to story
• If you start a tweet with @reporter, put a period in front of the handle. Otherwise the tweet won’t show in your tweet stream.
• “.@reporter joined ...
Show what 4-H does
• Use quality photos
• Describe what’s happening
• Use hashtags (e.g. #CA4H)
• Tag @4H, @ucanr, @California4H
Provide more info
• Add links to websites
• Fact sheets
• Press releases
• News articles
• Articles you’ve written on the subject
We’re kicking off @4H's nationwide #TrueLeaders campaign with @ImperialCo_4H #4hgrowshere #ca4h
#TrueLeaders take part in cultural arts #4HGrowsHere @California4H @ucanr #ca4h
#Hashtags • Hashtags help
people find your tweet
• No more than 3 in tweets (hard to read)
• The more the merrier in Instagram
Tagging
• Facebook: You can tag institutions but not individuals
Tagging photos
Strategic Communications
• Mike Janes, Director, (530) 750-1204, [email protected]
• Jeannette Warnert, (559) 646-6074, [email protected]
• Myriam Grajales-Hall, (951) 781-2151, [email protected]
• Pam Kan-Rice, (530) 750-1221, [email protected]
THANK YOU
Pam Kan-Rice Assistant Director of News and Information Outreach
(510) 206-3476 or (530) 750-1221 @ucanr |@ucanrpam