using social media to attract more clients - presentation @ business link event in july 2009

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Using Social Media to Attract More Clients

Speaker:Amanda Steadman

www.wealthbabes.comwww.amandasteadman.com

Thursday June 18th 2009

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•The internet and Business 2009 & Beyond

•The New Face of Marketing on a Shoestring

•Awareness of the Power of Social Media

What are you doing to get on the Social Media Wave?

Introduction

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Getting with the Wave…

The Omnipresent

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Using Social Media to Attract More Clients

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1.Social Media – Ride the Wave..

2.Your Social Media Brand

3.Clear Social Marketing Strategy

4.The Power of the Few

7 Keys to Using Social Media to Attract More

Clients

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5. Traffic Genius

6. Converting into Paying Customers

7. Consistent Action Plan

7 Keys to Using Social Media to Attract More

Clients

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•Billions now on line

•Mass Opportunity

•Dangers

•Data Control

Social Media – 1. Ride the Wave..

Friend or Foe?

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2. Your Social Media Brand

4 Building Blocks of Your Social Marketing Brand

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•1. Build your Brand & Presence

•2. Build your list

•3. Building the relationship

•4. Building to a sale

2. 4 B’s of How to Use Social Media to Attract

more Clients

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•What do you stand for? Personal & Biz

•How do your clients see you now?

•Your Personality

•Your Authenticity

2. Your Social Marketing Brand

Build Your Brand & Presence

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Build Your Brand & Presence

amandasteadman.wordpress.com

Connect To Success Group

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•Clarity & Simplicity

•Familiarity

•Connect

•Trust = sale


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•Where/who are your target market?

•What % time are they online?

•Apply the 3 C’s:Court + Consistency + Call to Action

3. Clear Social Marketing Strategy

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•Obama


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•Susan Boyle – 1 week 35 Millions Views on YouTube


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Challenges


•Time!•How to use effectively?•What’s the latest technology?•Keeping up to date!•Too much info

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4. The Power of the Few

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•SEO & Google Gods

•80/20 Law Works here too!

•Peer endorsement Rules OK!

•X3 more likely to open than an email!

4. Power of the Few

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1 – Wakoopa – Monitor Big Boys (follow me on Twitter for tips)

2 – Splitweet, Ping.fm (for Facebook & Twitter Status Update)

3 – Linked In, Viadeo, Xing (For real B2B & B2C)

4 – YouTube, Twitpic, Blogs (other ways to communicate)

4. Power of the Few - Faves

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A word of Warning!

•Beware policies + small print•Back Up Everything•Don’t put all your eggs in 1 basket•Mix it Up

4. Power of the Few

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•Red - Choose Your Vehicles

•Amber – Load ‘em Up

•Green – Go Publish

• 4 – Repeat

5. Traffic Genius

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•Google Ads•Facebook Links•YouTube•Ezine Articles•Creating communities•Creating Groups•Autoresponders•Membership

5. Traffic Genius – Top Vehicles

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YOUR

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Follow the Client Attraction Code…

•1 – Have a GREAT Offer•2 – Make is EASY •3 – Back end offers/autoresponders•4 – Repeat


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1 – Have a GREAT Offer/Product/Service

•Is what you are selling what they want?•Is it hitting their problem ‘buttons’?•Is it a good simple professional site/page?•Is it powerful emotional sales copy?•Is it ONE choice per offer?


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2 – Make is EASY to sign up/buy from you

•Few Clicks/steps to buy/sign up•Top payment gateways•FREE product?•No Brainer offer•Time sensitive


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3 – Have back end offers/autoresponders

•Have more than one product to offer

•One Time Offers •Continue Contact•Upsell over time


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•Resources?•Who else?•Commit to 3 actions to start attracting new

clients NOW and email and/or tweet us what they are!

Email: [email protected] orhttp://Twitter.com/AmandaSteadman

7. Practicalities

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•Work smarter not harder – delegate/get help!

•Automate, automate, automate

Remember 3 C’s – Court + Consistent + Call

•HAVE FUN attracting new clients!

7. Summary

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For further Web Emergency Assistance

•Call on 0208 740 8184

•Email: [email protected]

•http://Twitter.com/wealthbabes

•Connect to Success Group on Facebook

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