attract new clients by using modern marketing tactics
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Attract new clients by using modern marketing
tacticsGil Gruber, MBA
www.directobjective.ca (514) 485-0336 - Confidential -
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What’s in Common ?
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Marketing Evolution
Traditional Marketing Modern Marketing
■ Long term planning
■ Mass approach
■ Big budgets
■ Controlled sales environment
■ Push marketing
■ Traditional media
■ Manual
■ No ability to measure
■ Real-time, here and now
■ Customized to the prospect
■ Guerilla marketing
■ Stay tuned and adapt
■ Pull marketing
■ Inbound & content marketing
■ Automated process
■ What is the ROI?
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The Conversation Prism
Source: conversationprism.com Brian Solis & JESS3
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Content Marketing Evolution
Traditional Content Modern Content
■ Static content
■ Monologues & broadcasting
■ Isolated campaigns
■ No data, no worries
■ Authentic & valuable content
■ Share, interact & engage
■ Integrated across channels
■ Data drives improvement
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Fishing for Clients?
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What Type of Fishing Bait/ Lure?
Color & Size Other conditions: Weather
Jigs
Worm-like Crankbaits Spinnerbaits
Spoons Flies
Source: How to Pick Freshwater Fishing Lures (WikiHow)
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Some Content & Inbound Marketing Tactics
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Implementing Marketing Tactics I
● Aesthetically appealing● Draws attention● Authentic● Smooth & clear
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Under water - it requires lots of “paddling”
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eXplorance, Inc: Case Study IResults:● 25% market share - Australia● Recently opened an office in Australia
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Integrated Demand Creation Process
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Space Codesign: Case Study IIResults:● Guest blog published on EETimes● Appeared on multiple blogs, including
industry market leader
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eXplorance, Inc: Case Study IIIResults:● Market entry - Mexican market● Two deals signed during commercial mission
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MTS, Ltd: Case Study IV
Results:● Product bundled within Ericsson Windows-
based PBX● Microsoft issued software update to enable
smooth integration
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Hardent, Inc: Case Study VResults:● 774 LinkedIn followers● Gradual increase in SEO ranking● Significant growth in demand for company’s
services
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eXplorance, Inc: Case Study VI
Results:● Selected by Gartner as the 2014 Cool
Vendor in the Education industry report
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Marketing Maturity Models
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Today’s Takeaways
Focus on:● Most profitable target market(s) ● Correct marketing message● Engaging marketing tactics● Measuring & improving results
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Available at the Amazon bookstore
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About Direct Objective Consulting
● Consulting experience (over 10 years) ● Caters to Business-to-Business (B2B) clients● Specializing in technology, manufacturing &
large service companies● One-stop shop for marketing – Strategy,
Branding and Execution● Content & inbound marketing philosophy● Successful business track record
(recognized by CNN, Forbes & Gartner) ● Vast international experience - Confidential -
Thank YouGil Gruber, MBA
www.directobjective.ca (514) 485-0336