how structural engineers attract data center clients (slideshare)
TRANSCRIPT
How Structural Engineers Attract Data Center Clients
How structural engineers attract data center clients using buyer personas, smart goals, and product/market fit
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Data centers must be built to withstand crisis
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Data centers require structural engineers to create strong, secure buildings to fit their
needs
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Attracting Data Center Clients Buyer Personas Product/Market Fit SMART Goals
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Buyer Personas:semi-fictional portrayals
of ideal clients
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Buyer Personas Conduct research Record commonalities Segment through personas
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Product/Market Fit:degree to which products or
services satisfy buyer demands
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Product/Market Fit Price points purchased Quantities purchased Durations purchased Accelerates revenue growth
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Segmenting Personas Group by similarities Separate content by persona Segmentation lists
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SMART Goals Specific Measurable Attainable
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Relevant Time-Bound
Attract decision makers by educating and
building trust
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Is your structural engineering firm attracting data center
clients?
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Let us know in the Comments section below
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Attracting Data Center Clients: Step by Step
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