using social media in your nonprofit
DESCRIPTION
Presentation for Souther Maryland NonprofitsTRANSCRIPT
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Using Social Media @ your Nonprofit:
Just Do It!No apologies to Nike.
They did a masterful job at branding themselves.
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How many of you are:
• Professionally:
– On Facebook?
– Using Twitter?
– Watching YouTube?
– On LinkedIn?
• Personally:
– On Facebook?
– Using Twitter?
– Watching YouTube?
– On LinkedIn?
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Why?
Or
Why Not?
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Exercise
IX
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“Old” vs. “New” Media
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What Social Media
IS
•Conversation•Commenting•Community•Collaboration•Contribution•Sharing
http://blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
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What Social Media IS NOT
• Easy• THE Solution• List Building• “Set it & forget it”• Short term• [Just] about ROI
www.blog.louisgray.com/2009/01/what-social-media-is-and-what-social.html
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Social Media will affect your nonprofit in bold new ways!
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Listen
Participate
Share Content
Generate Buzz
Community Building & Social
Networking
http://www.slideshare.net/kanter/how-to-think-like-a-nonprofit-social-media-genius-presentation
# of weeks
# o
f hours
/ w
eek
Social Media Strategy
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ROI:
1. How to measure?
2. Should you measure?
3. What to measure?
Start with followers & fans
Progress to retweets, & posts
Track influence through Twitalyzer.com
Use Facebook Insights
Track donations & contributions
Read Beth’s Blog for more on Measuring Impact of your social media efforts!www.Bethkanter.org
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Facebook Insights
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Twitalyzer
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Are you ready to hear
“everything” about
your nonprofit?
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What to do if you Get “Slizzerd”
http://www.bethkanter.org/mistakes-how2/
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“Crisis” communications
• You can’t hide or not respond • Act Quickly• Admit your mistake and humanness• Use Humor When Appropriate• Build Your Network Before You
Need It• Employees Should Use Different
Twitter Apps for Personal/Organizational
http://www.bethkanter.org/mistakes-how2/
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Now…let’s talk:
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My info:
Craig WeinrichDirector of Membership
Maryland [email protected]
443.438.2312
Twitter:Weinrichc
Mdnonprofits
Facebook.com/craigweinrich
Slideshare: craigweinrich