social media and your nonprofit

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How You Can Use Social Media to Connect, Share, Interact and Grow Social Media and Your Nonprofit

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Using social media to boost your nonprofit marketing efforts.

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Page 1: Social media and your nonprofit

How You Can Use Social Media to Connect, Share, Interact and Grow

Social Media and Your Nonprofit

Page 2: Social media and your nonprofit

‘Like’ Me?Grow your audience on Facebook.

Page 3: Social media and your nonprofit

Don’t be afraid to copy. If you see an idea that works, employ it in your efforts.

You already know how to guilt people. Ask them online AND ask them in person.

Be creative. Go Big, Go Weird, Go Funny

Don’t skip the boring stuff. It still works.

Be generic AND be specific.

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Put People To Work1:10:100 Rule:

1 Person Posts10 People Share100 People View

Don’t be afraid to ask people to share something.

Page 6: Social media and your nonprofit

Get Your Board Members To Do It!

Page 7: Social media and your nonprofit

Ask For Help

Page 8: Social media and your nonprofit

What to Post? Post Valuable Content Like:

News Articles Pictures Videos Links Thank Yous Information About Corporate Partners Questions Coupons Blog Posts

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Interact! Respond, Like, Share Everything!

“Thank You!” “I’m glad you could make it!” “I don’t know what we would do without your support.” “You warm our hearts with your generosity.” “I hope you can do this again.” “Please tell you friends about us. We need more fans!”

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In search of Facebook pages interacting with fans, I found few…

Don’t let this be your or organization.

Page 19: Social media and your nonprofit

Engage Use polls to engage fans.

Page 20: Social media and your nonprofit

Use Ads to Engage Fans

Page 21: Social media and your nonprofit

#Tweet on TwitterIt doesn’t have to be complicated.

Page 22: Social media and your nonprofit

How to Engage Share inspirational quotes. Use hashtags and participate in “Follow Friday” Make good use of newsworthy hashtags like #healthcare Ask interactive questions on hot topics people might be

searching for. Update readers with human interest stories Post a “pic of the day”. Mention Others @ Include Links

Page 23: Social media and your nonprofit

Popular Hash Tags #Nonprofit #CharityTuesday #FollowFriday or #FF #fundraising #Williamsburg #[Campaign] #[Event]

Page 24: Social media and your nonprofit

Integrate With Other Social Tools

Page 25: Social media and your nonprofit

Claim Your LinkedIn Company Page http://www.youtube.com/watch?v=VnNPYGeHk4c

Page 26: Social media and your nonprofit

Get Rich With Content Share Photos On Flickr Upload Videos to YouTube & Embed