social media and your nonprofit
DESCRIPTION
Using social media to boost your nonprofit marketing efforts.TRANSCRIPT
How You Can Use Social Media to Connect, Share, Interact and Grow
Social Media and Your Nonprofit
‘Like’ Me?Grow your audience on Facebook.
Don’t be afraid to copy. If you see an idea that works, employ it in your efforts.
You already know how to guilt people. Ask them online AND ask them in person.
Be creative. Go Big, Go Weird, Go Funny
Don’t skip the boring stuff. It still works.
Be generic AND be specific.
Put People To Work1:10:100 Rule:
1 Person Posts10 People Share100 People View
Don’t be afraid to ask people to share something.
Get Your Board Members To Do It!
Ask For Help
What to Post? Post Valuable Content Like:
News Articles Pictures Videos Links Thank Yous Information About Corporate Partners Questions Coupons Blog Posts
Interact! Respond, Like, Share Everything!
“Thank You!” “I’m glad you could make it!” “I don’t know what we would do without your support.” “You warm our hearts with your generosity.” “I hope you can do this again.” “Please tell you friends about us. We need more fans!”
In search of Facebook pages interacting with fans, I found few…
Don’t let this be your or organization.
Engage Use polls to engage fans.
Use Ads to Engage Fans
#Tweet on TwitterIt doesn’t have to be complicated.
How to Engage Share inspirational quotes. Use hashtags and participate in “Follow Friday” Make good use of newsworthy hashtags like #healthcare Ask interactive questions on hot topics people might be
searching for. Update readers with human interest stories Post a “pic of the day”. Mention Others @ Include Links
Popular Hash Tags #Nonprofit #CharityTuesday #FollowFriday or #FF #fundraising #Williamsburg #[Campaign] #[Event]
Integrate With Other Social Tools
Claim Your LinkedIn Company Page http://www.youtube.com/watch?v=VnNPYGeHk4c
Get Rich With Content Share Photos On Flickr Upload Videos to YouTube & Embed