using social media in hr and for shrm chapters
TRANSCRIPT
Jennifer McClure - President, Unbridled Talent LLC
@JenniferMcClure� unbridledtalent.com�
Using Social Media in Human Resources�
�
Personal | Business | SHRM Chapter �
1.15 billion monthly � 238 million active �
218 million monthly�
240 million+ blogs�
1 billion+ monthly �
WHO is using SOCIAL MEDIA?
150 million users �
SOURCE: http://therealtimereport.com�
1� Choose Your Tools�2� Professional Development �3� Human Resources & Recruiting�4� SHRM Chapters�5� Managing Time & Content �
our FOCUS today
where to START? Professionally�
�
LinkedIn ��
Blogs/Newsfeeds��
Twitter��
Facebook��
YouTube ��
Instagram ���
In Your Business ��
LinkedIn ��
YouTube ��
Blog��
Instagram ��
Facebook��
Twitter�
SHRM Chapters ��
Blog��
YouTube ��
Twitter��
Instagram ��
Facebook��
LinkedIn ���
• Ensure your Personal Profile is accurate and complete�
• Build a Personal Profile that:�
– represents you and your company well �
– makes others want to connect with you ��• Build your personal network with relevant contacts�
• Join targeted Groups�
LINKEDIN essentials
1) Add a profile photo ��2) List current position + at least 2 prior jobs��3) 5 or more skills on your profile��4) Write a summary about yourself ��5) Fill out your industry and zip code��6) Add where you went to school ��7) Have 50 or more connections�
100% COMPLETE profile
• Build a “reading list” of diverse voices (not just in HR) �
• Connect with a great community of bloggers (peer network) �
• Receive industry news in a timely fashion�
• Ask and answer questions/comment on blogs�
• Create your own blog to share information and learn
BLOG essentials
• Everyday People (Steve Browne – Executive Director of HR, Larosa’s Inc.) / sbrownehr.com�
• The HR Capitalist (Kris Dunn – CHRO, Kintetix) / hrcapitalist.com �
• China Gorman (China Gorman – CEO, Great Places to Work Institute) / chinagorman.com�
• SHRM - We Know Next (HR focused - Multiple Contributors) / weknownext.com�
• TLNT (Talent Management focused - Multiple Contributors) / tlnt.com�
• Incentive Intelligence (Paul Hebert – VP of Solution Design, Symbolist) / symbolist.com�
• NoExcusesHR (Jay Kuhns – VP of HR, All Children’s Hospital) / noexcuseshr.com�
• Success In HR (Alan Collins – Author & former VP of HR, PepsiCo) / successinhr.com�
• Unbridled Talent (Jennifer McClure – Speaker, Writer & Consultant) / unbridledtalent.com�
• Great Leadership (Dan McCarthy – Director Exec Development Programs, UNH) / greatleadershipbydan.com
recommended BLOGS
• Balance promotional, personal & conversational tweets�
• Be a “real person” – use your real voice/be authentic �
• Be interesting, informative and entertaining�
• Share links to interesting & informative stuff ��• Post photos from “a day in your life” (twitpics, etc.) �
TWITTER essentials
• @SHRM (SHRM) �
• @KYSHRM (Kentucky SHRM State Council & Conference) �
• @LA_SHRM (Louisiana SHRM State Council & Conference) �
• @sbrownehr (Steve Browne – Executive Director of HR, Larosa’s Inc).�
• @HarvardBiz (Harvard Business Review) �
• @Josh_Bersin (Josh Bersin – Founder, Bersin by Deloitte) �
• @JoeGerstandt (Joe Gerstandt – Author, Speaker, Freak Flag Flyer, Talent Anarchy) �
• @lruettimann (Laurie Ruettimann – Speaker, Writer & Consultant) �
• @thisislars (Lars Schmidt – Sr. Director of Talent Acquisition & Innovation, NPR) �
• @sharlyn_lauby (Sharlyn Lauby – President, ITM Group Inc.) �
recommended TWEETERS
• Ensure that your Company Profile is accurate/complete�
• Encourage and train employees to create Personal Profiles that:�
– represent your company well �
– make candidates want to connect to them/the Company��• Expand your talent pool through access to employee networks�
• Create or participate in industry or professional groups�
LINKEDIN essentials
BUILD your network
SOURCE: http://talent.linkedin.com/blog/index.php/2013/01/followers-and-connections/�
�• Make your employees the stars�
• Keep videos to 3 minutes or less�
• Share your videos on other social sites�
• Use video for learning & development activities�
YOUTUBE essentials
• Establish expertise and credibility�
• Foster relationships with candidates (& employees) �
• Post information about cool job opportunities�
• Share industry news/link to media coverage�
• Link to your other social media efforts�
• Address concerns or common questions�
BLOGGING essentials
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“People who visited Racker Talent before applying for a job were 65% more likely to be successful than those whose 1st port of call was the career site or ATS.”��
Michael Long – Former Head of Culture Branding, Rackspace�
CORPORATE blog
• Share company news in a visual and compelling way�
• Cross-post Instagram pictures on other social sites (easy) �
• Share your culture and company events�
• Share “day-in-the-life” photos�
• Have a photo contest for employees / share winners�
INSTAGRAM essentials
• Move paper/emailed newsletter content online�
• Involve members through guest post opportunities�
• Share pictures from meetings/events�
• Share video interviews with members/clips from meetings�
• Share industry news/link to media coverage�
• Promote monthly meetings and chapter events�
BLOGGING essentials
�• Make your members the stars!�
• Share clips from monthly meetings/council meetings�
• Include sponsors in video clips (short) �
• Compilation videos – Q&A �
YOUTUBE essentials
• Balance promotional, personal & conversational tweets�
• Create a persona/”voice” for your account (be human) �
• Be interesting, informative and entertaining�
• Share links and retweet members/other SHRM chapters, etc.��• Post photos from meetings, behind the scenes, etc.�
TWITTER essentials
INSTAGRAM essentials • Share Chapter news in a visual and compelling way�
• Cross-post Instagram pictures on other social sites (easy) �
• Share pictures from monthly meetings/conferences�
• Use #hashtags to get others involved�
• Have a photo contest / share winners�
�• Engage with members and create a community�
• Share content from all other social sites�
• Pictures/videos – most engagement �
• Ask questions�
• Create Polls�
FACEBOOK essentials
Share a link to a resource��Repost someone else’s post � �Make an announcement ��Ask a question��Reply to questions people ask ��Share/show what’s happening now (photos) �
content IDEAS
PLAN IT out
Monday
• Recognize a Member or Employee
• Ask a Ques:on
Tuesday
• Post “day-‐in-‐the life” photo(s)
Wednesday
• Ask a Ques:on
• Share news about an Event
Thursday
• Share Company or Chapter news
• Post a Video
Friday
• Spotlight on an employee or a member
Saturday
• Link to a great resource of interest to your audience
Sunday
• Poll Ques:on
Content Calendars�