using social media for learning, teaching and marketing
Post on 21-Oct-2014
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Social media (SM) is different from broadcast media. Whether it is Facebook, Twitter, Pinterest, Google+ or any other social media tool, SM can be used to build relationships, share information and learn. We'll look at how you can use SM for the different aspects of your job. We learn best when we have others to discuss what we are learning and ask and answer questions. Build your own personal learning network and see how much fun and easier it is to learn with others. Teaching is different with social media. It should be more personal and more interactive. It is scary because you are no longer the 'sage on the stage', but rather take the role of guide and even co-learner. Marketing is more of a byproduct of social media rather than the primary goal. If you build relationships and have conversations, then the marketing will happen.TRANSCRIPT
Using Social Media for: Learning, Teaching
and Marketing John Dornerhttp://go.ncsu.edu/[email protected]
2013 Nutrition Assistants'Multi-State Conference
Objectives of Social Media
ListenLearnShare
Marketing
Basic tenets of marketing communications●Build relationships●Influence●Persuade●Move to action
Social Media
So stop broadcasting...
have a conversation
Broadcast MediaIS NOT
Relationships
Conversations
Conversations - How?●Ask questions●Respond●Make them comfortable●Be interesting●Be present
Learn to walk before you run
How do I start?●Find the right network●Build your PLN●Use 'tools'●Go mobile
How do you get started?●Start small●Start with a friend●Join the right networks●Build your personal network●Use it to stay up-to-date●Give value
Where to start?●Narrate your work●Narrate your life●Learn from others●Help others
What do you have to share?
A ThoughtVictor Villegas @OSUExtTech#CoopExt Master Gardeners are some of the greatest volunteers you'll find anywhere! #landscapechat
Mitch Owen @DrMitchOwenI have been exploring using a pintrest page to present my leadership model. Really wondering if this is another way of teaching the concepts.
Something You Learned
Kelly Brannock @kellybrannockAbility to communicate and engage w others is essential for new librarians #ceforum12
Empowering People @douglasclementFour Principles For the Open World www.ted.com/talks/lang...
Joe Zublena @NCCESDrZInteresting pro-farming video going viral www.youtube.com/watch?v=48H7zOQrX3U
AnnouncementsValleyCrest @ValleyCrestDon't miss next week's #landscapechat with @ACEMentorInc. Great program for youth in #Architecture, #Construction & #Engineering
Sarah Baughman @programevalJust saw the lineup for #NeXc2012! Lots of good stuff from amazing #coopext folks like @ndbob @sjudd @aafromaa @abcrocker @jdorner & more
ACESedu @ACESeduNew publication on the ABCs of Climate Variability bit.ly/OJJQOD #Alabama #agchat
Thank someoneValleyCrest @ValleyCrestSeriously! What a great discussion. Thanks to @BackyardWisdom for your wisdom... we all learned a ton #landscapechat
FamilyFoodsFitness @FFFCoPThanks @USDA for answering our questions & continuing to be a valuable discussion-all levels promoting/providing healthy options! #schoolfoodsrule
Something you readDeborah Crandall @debor226One in five North Carolinians lack health insurance goo.gl/CpqPj
Maggie Lawrence @BackyardWisdomInspirational RT @WDCGardener: Video Wed: Wangari Gardens in DC bit.ly/MZREnF #communitygardens #urbanag #gardendc #gardening
Ask a questionCDCObesity @CECObesitySchools influence children's eating habits. Does your school have strong nutrition standards? go.usa.gov/rnZY #AskUSDA #schoolfoodsrule
John Dorner @jdornerstorify.com/ or http://www.scoop.it/ which do you prefer? why?
Something you sawJennifer Smith @dgco_gardenerSeeing lots of aster yellows disease in flowers dispite warm dry weather: bit.ly/P9J98J #LawrenceKS #garden
Molly A. Sandfoss @masandfossHops... who wants a beer? twitpic.com/acs9io
Something you are proud ofEmpowering People @DouglasClementJust helped a lady with a recipe for reduced-salt pickles. So glad to help people continue to enjoy... fb.me/RexJFQ6h
Janyne Kizer @jmkizerSwam 2700 meters in 1 hour and 21 minutes and felt good. Lots of kicking in the warm up warm up drills (~14:30) 2x, ... bit.ly/OooT1N
Something made you mad or sadJamie Seger @jamies4familiesI swear I spend more time filling out paperwork to travel than I do actually traveling... sigh
Ben MacNeill @chillnc"I really regret that last 'tangry' BBQ taco" - my stomach the rest of the afternoon.
Something made you happyFǽhƶy Άbdul Raẖmān @nmmoneyCongrats @programeval... on the "new" position.
John Dorner @jdornerWOO HOO!!! Google Spreadsheets adds cell protection support.google.com/docs/bin/answer.py?hl=en&answer=63175 What features are missing THAT YOU USE in Excel?
What are you doing?Howard Rheingold @hrreingoldHeading for KQED Forum this morning for 10 AM interview abt #netsmart kqed.org/a/forum/R201208291000
Moly A. Sandfoss @masandfossGetting up w/ the chickens b/c I'm going 2 b w/ chickens, goats, sheep, pigs & cows 2day @ 66th Annual McDowell Co. Youth Livestock Show. :)
Kevin Gamble @k1v1nI'm at Starbucks (Cary, NC) 4sq.com/PsZvvG
Be humorousFunny One Liners @funnyonelinersThe cashier told me "Strip down, facing me." How was I to know she meant my debit card? RT @OccupyPurpleOB
Car Talk @cartalk#Toyota recalls RAV4 for loose suspension nuts... Shhh, if NPR recalls loose nuts, we're done for! bit.ly/RcVlaZ
Retweet someone else's postTerrence Wolfork @trwolfork10 Reasons Twitter Works in Education zite.to/MZdeZZ via @zite
Susan Colucci @SuzyNCSURT @TheBlissfulChef It's about time: Doctors writing prescriptions for fresh fruits and vegetables for obese patients bit.ly/MKzoiS
Be profoundMarshall Stewart @MarshallStewartMotivational Moment - Teach - You don't have to be in a classroom to teach. We teach every day in what we say and how we live our lives.
Molly A. Sandfoss @masandfossMy guiding work philosophy... WWJT (What would Joe think?)
What's the most important thing to remember?
HAVE FUN!!!
What could go wrong???
Image CreditsMegaphone: http://www.flickr.com/photos/theparadigmshifter/470341923/ Foal Walking - http://www.flickr.com/photos/smerikal/7433100696/
Conversations: http://www.flickr.com/photos/jonathancroughton/4701446110/
Thank you: http://www.flickr.com/photos/desiitaly/2372258159/
Social media (SM) is different from broadcast media. Whether it is Facebook, Twitter, Pinterest, Google+ or any other social media tool, SM can be used to build relationships, share information and learn. We'll look at how you can use SM for the different aspects of your job. We learn best when we have others to discuss what we are learning and ask and answer questions. Build your own personal learning network and see how much fun and easier it is to learn with others.
Teaching is different with social media. It should be more personal and more interactive. It is scary because you are no longer the 'sage on the stage', but rather take the role of guide and even co-learner. Marketing is more of a byproduct of social media rather than the primary goal. If you build relationships and have conversations, then the marketing will happen.
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