chss marketing team college undergraduate learning and teaching committee thursday 10 may 2012
TRANSCRIPT
CHSS Marketing Team
College Undergraduate Learning and Teaching Committee Thursday 10 May 2012
CHSS Marketing and Press & PR Team
• Established summer 2011• Three Marketing Officers and two Press & PR Officers,
based within Communications and Marketing• A source of professional marketing, press and PR
advice and guidance for schools within CHSS• Each school within the College provided with
dedicated marketing and press & PR support contacts
Working to school priorities
We work with schools to address their marketingneeds/priorities.
• School priorities vary from school to school and can depend on:– the time of year
– the school’s resources
– the school, College and University strategies
– external factors
• Marketing priorities for schools across CHSS have included:– postgraduate student recruitment and conversion
– undergraduate student recruitment and conversion
– website enhancement
– the REF
Example marketing activities
• Strategy formulation and marketing planning
• Production of marketing materials including flyers, brochures and pop-up banners
• Guidance on website enhancement
• Support of undergraduate post-offer visit days
• Support of undergraduate and postgraduate conversion
• Advertising campaigns for postgraduate programmes
• Photography
• Video production
• Market research e.g. competitor analysis, demand surveys
Other services
We also support marketing activity withinschools by working with other teams across theUniversity:
• Communications & Marketing • International Office• Student Recruitment & Admissions• CHSS Web Team• Distance Education Initiative
Press & PR support
The Press & PR Team tell the world your stories.
• First port of call on whether a story is newsworthy• Create and implement media strategy – writing press releases,
managing photocalls, tracking coverage• Links with journalists in a variety of media (print, radio, TV, online)
around the world• Crisis communications planning • Media training• Internal outlets – Bulletin and Edit• Maintain experts directory
How do we work with schools to support marketing priorities?
This varies depending on the school.
• Close relationships with school administrator, head of school and/or other school senior management
• Close relationships with school marketing staff or other dedicated marketing contacts, where they exist
• Marketing committees
How can we support your priorities?
School Marketing Press & PR
Business (Audrey Healy) Edd McCracken / Jo Morrison
Divinity Kylie Cooke Edd McCracken
Edinburgh College of Art Theresa Valtin Edd McCracken
Economics Kylie Cooke Norval Scott
Education Sarah Colegrove Edd McCracken
Health Theresa Valtin Edd McCracken
History, Classics and Archaeology
Sarah Colegrove Jo Morrison
Law Sarah Colegrove Edd McCracken
Literatures, Languages and Cultures
Kylie Cooke Jo Morrison
Philosophy, Psychology and Language Sciences
Theresa Valtin Jo Morrison
Social and Political Science Kylie Cooke Edd McCracken
Each school has dedicated CHSS marketing and press & PR contacts
Other marketing resources
• Templates for marketing materials• Existing Communications & Marketing guidelines for:
– Copywriting– Sourcing images– Writing for the web– How to contact and work with a graphic designer– How to purchase advertising– Conversion
www.ed.ac.uk/schools-departments/communications-marketing/resources
• Russell Bartlett, Market Research Manager• CHSS Marketing Forum • CHSS Web Team • International Office• Student Recruitment & Admissions
Contact Us
Marketing Support• Kylie Cooke
0131 650 2153
• Sarah Colegrove
0131 650 2162
• Theresa Valtin
0131 650 2399
Press & PR Support• Edd McCracken
0131 651 4400
• Jo Morrison
0131 651 4266
• Norval Scott
0131 650 2246
