using security to innovate and drive sales
TRANSCRIPT
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927
USING SECURITY TO INNOVATEAND DRIVE SALES
PRESENTED BY ABHISH SAHA
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 2
SHOPPER PROFILE
THE SMARTER SHOPPER EXPECTS FAST, EASY AND FLEXIBLE OPTIONS
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 3
ABANDONMENT RATE
ON AVERAGE OVER 68% OF CUSTOMERS
ABANDON THEIR CART DURING CHECKOUT
SOURCE: BAYMARD INSTITUTE
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 4
ABANDONMENT REASON28%
23%
16%13% 12%
8%
SECURITY AND COMPLEX CHECKOUTS DIRECTLY RELATE TO 25% OF CART ABANDONMENTSOURCE: VWO ECOMMERCE SURVEY
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 5
DRIVE SALES AND MEET DEMANDS
SO HOW DO YOU IMPROVE YOUR
CHECKOUT EXPERIENCE?
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 6
PAYMENT OPTION CANVAS
CARD PAYMENTS HAVE GROWN GLOBALLY TO 61% OF ALL NON-CASH PAYMENTSSOURCE: WORLD PAYMENTS REPORT
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 7
CHECKOUT FASTER
AS SIMPLE AS A SINGLE CLICK
VS
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INTRODUCING THE WALLET
WHAT IS A DIGITAL WALLET
AND WHAT ARE THE BENEFITS?
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 9
WALLET OPTIONS
CHOOSING A WALLET TO SUIT YOU
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 10
BUILD YOUR OWN
IMPROVE CUSTOMER EXPERIENCE, USING TOKENS ADD CHANGE OR DELETE
MUM’S CARD5353 12 … 012
DAD’S CARD3759 87 … 001
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 11
HOSTED PAYMENT PAGE VS API
WHAT ARE THE DIFFERENCES
BETWEEN HOSTED PAYMENT PAGE
AND API?
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 12
SECURITY EXPOSURE
* SUBJECT TO TECHNICAL AND BUSINESS IMPLEMENTATION AND MAINTENANCE
CAPTURE
TRANSMISSION
STORAGE
AUDIT IMPACT
SAQ REQUIRED
NIL
NIL
NIL
RISK TRANSFER
SAQ A
NIL
NIL
NIL
RISK TRANSFER
SAQ A
NIL*
NIL*
NIL*
RISK TRANSFER*
SAQ A-EP
FULL
FULL*
FULL*
RISK REMAINS
SAQ A-EP
HOSTED
STAND ALONE
HOSTED
REDIRECTDIRECT POST API
NIL - LOW MEDIUM HIGHPCI DSS EXPOSURE
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 13
SAQ A VS SAQ A-EP
VS
SAQ A SAQ A-EPYES NO
N/AYES NO
N/A
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 14
THE SECURITY CHECKLIST
BUILD AND MAINTAIN A SECURE NETWORK AND SYSTEM
PROTECT CARDHOLDER DATA
MAINTAIN A VULNERABILITY MANAGEMENT PROGRAM
IMPLEMENT STRONG ACCESS CONTROL MEASURES
REGULARLY MONITOR AND TEST NETWORKS
MAINTAIN AN INFORMATION SECURITY POLICY
SOURCE: PCI SECURITY STANDARDS COUNCIL
© 2015 MerchantSuite Pty Ltd ABN 68 164 027 927 Page 15
CONTACT US
: 1300 MYSUITE1300 697 848
: +61 3 86 777 888: [email protected]: www.MerchantSuite.com