using premium subscription content through nc live & north carolina libraries research to give...
TRANSCRIPT
Using premium subscription content through NC LIVE &
North Carolina libraries
Research toGive Your BusinessThe Edge
Objectives
At the end of this workshop, you will be able to:
• Describe NC LIVE & access NC LIVE tools from home or through your library
• Identify & use at least 3 NC LIVE tools for small business research
• Find & read business magazines, journals and newspapers, like The Wall Street Journal
Agenda
• Introductions & Goals• What is NC LIVE, anyway?• Accessing Online Library Resources• Research Using:– Small Business Reference Center– Journals, Magazines & More!
(including The Wall Street Journal!)
– Hoover’s Online– SimplyMap
Introductions
• Your Tour Guides this morning are:– Jill Morris, Assistant Director, NC LIVE– Steven Swartz, SimplyMap– Leslie Farison, Appalachian State University
(Hoover’s)
• And you are…– Your Name, Position/Title & SBC location,
Your favorite business research tool, What you hope to gain from today’s session
What is NC LIVE?• A Consortium of Libraries Working
Together
• 201 Member Libraries– North Carolina Community Colleges– North Carolina Independent Colleges &
Universities– North Carolina Public Libraries– University of North Carolina System
What is NC LIVE?
• Since 1998, helping North Carolina libraries in: – Supporting Education – Enhancing Economic Development– Increasing Quality of Life
• Subscribing to premium online content• Providing equitable access to information
statewide• Providing significant cost savings
What is NC LIVE?
eBooks
Audio Books
Streaming Videos
Magazines & Newspapers
Research Databases
Accessing NC LIVE Resources
• It’s FREE
• It’s the SAME content across the state
• How: Depends on your library…
Accessing NC LIVE Resources
• First, visit your library’s website:• Embedded in Library’s Website OR• NC LIVE Website (www.nclive.org)
• From home:• Password, Library Card Number, or Other
(Student ID and password)
• From on-campus or within a library:• No login required
Accessing NC LIVE Resources
Moral of the Story:Ask Your Local Librarian!
For Business Research Help:Talk to your local librarian, or try
Accessing NC LIVE Resources
– For today’s purposes, we’ll all use the NC LIVE website to access NC LIVE resources.
www.nclive.org
– See your handout for a “temporary password” if needed.
Log-in to NC LIVE
Business Research with NC LIVE
• Library tools via NC LIVE are complementary and are more powerful when used together.
• We’ll use two fictional case studies to demonstrate.
• Use your own examples and ask questions as we go!
Case Study #1: The Yoga Studio
Jennifer from _________ , NC• A registered yoga teacher with a strong following of local
students.
• She has been teaching on the side out of her home at night for a few years, but it is her dream to quit her day job and open her own studio.
• Jennifer needs to determine the best location for a yoga studio in the _________-area.
• She needs to research the type of business she should develop (LLC? Sole Proprietorship?). She wants to develop a business plan, and calculate potential profits.
Case Study #2: The Interior Design Business
Mark from _________ , NC• Two years ago, Mark started his own interior design business.
• He had a business plan, but he’s not sure he researched the industry enough, and a slow economy has made life challenging.
• Mark specializes in designing offices, including both residential and commercial spaces.
• Mark needs new customers so he can continue to employ his assistant.
• How should he should target his efforts and find new markets for his services?
NC LIVE
Business Research Tools
NC LIVE Business Portal:
Small Business Reference
Center
http://business.nclive.org
Small Business Reference Center
NC LIVE
Find a Magazine, Journal or Newspaper in Full-Text
Find a magazine, newspape
r or journal in full-text.
The Wall Street Journal
Hoover’s Online1. Search by industry –
understand opportunities and potential profits
2. Search for specific companies/competitors, locations
3. Build a list – to use for mailings, cold calls, targeted marketing, etc.
SimplyMap