Using NVivo to tell the story – the power of coding

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Analyze

Collect

Conceive

What makes NVivo so awesome?

• Prior to software – do you remember manual coding?

• It’s like when we had typewriters with white out versus laptops!

• Efficiency – efficiency –efficiency

• New ideas to slice and dice data

The Projects

• Developing a tailored exercise program for people living with Severe and Persistent Mental Illness (SPMI) in a local community in Pittsburgh, Pennsylvania

• Gender based focus group discussions

• Completing a desk review to analyze the impact of Social and Behavior Change Communication (SBCC) interventions on malaria case management outcomes

• Country specific key informant interviews (KIIs) stakeholders

Development of tools

• Focus group guides were based on a review of the literature of what had been used before and was modified

• KII questionnaire was based on gap identification in knowledge, particular questions from implementing agency

• Both were approved by respective Institutional Review Boards at specific Universities

Data collection

• All focus groups and interviews were recorded and transcribed

• All transcriptions were reviewed against recording for accuracy

• All data uploaded directly into NVivo • External Data Documents Import and browse

How did we do the analysis? The NVivo experience• Code book inputted – “nodes”

• Open Edit Nodes Sub-nodes New codes Create node

• A combination of open and selective coding based on what we knew from the literature and outcomes of the focus groups

• Drag and drop! Drag and drop! • View Coding stripes - All nodes

• Highlight and coding for all nodes• You can see the coding density, what you have coded, etc.

Live nodes, relationships, themes

• New discoveries while coding may lead to new nodes

• Select text, analyze, auto code, develop node, edit, rename and describe

• Node colors, group certain themes together• Positive perceptions, facilitators, red - negative perceptions, barriers - blue/green

The power of vignettes and graphics• Example of vignette from focus group discussions

• “Self-esteem is a major major major major major major issue in here”

• Emphasis on key issues that are brought up in analysis by using quotes from participants

• Word clouds! Simple, effective ways to show what themes/words are resonating more frequently than others• Query• Word Frequency

Data Reports

• Run reports by node frequency• NVivo has built in user friendly applications

• Navigation view Report Coding summary by node report node.hierarchical name, File Print preview – all the coding from those nodes is organized for review!

New frontiers to explore

Social media analysis

• On web – pick hashtag

• New project Internals from other sources Import!• Map shows you where tweets originate from• Form allows you to see tweet type, number of

retweets – learn who are the influencers in the chat!

• Links to full articles retweeted in one place• Ability to collect, in first search #ebola, 18,000

tweets!!• Just the tip of the iceberg with what you can do!

Takeaways from the NVivo experience

• When done correctly, qualitative analysis can provide valuable insight into health challenges to influence programming

• NVivo software allows the researcher/practitioner to have a more efficient visualization of the data collected

• People have their own way of internalizing/comprehending data –NVivo tools enable multiple ways of presenting the same data

• You can teach an old dog new tricks! It just takes a little time and practice!

Questions? Insightglobalhealth.com

Disseminate

Discover

Analyze

Collect

Conceive