using location data to create an enhanced user experience, digiday publishing summit key biscayne,...
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![Page 1: Using Location Data To Create An Enhanced User Experience, Digiday Publishing Summit Key Biscayne, September 21st, 2016](https://reader031.vdocuments.site/reader031/viewer/2022030303/587bb1771a28abb8258b4873/html5/thumbnails/1.jpg)
USING LOCATION DATA TO CREATE
AN ENHANCED USER EXPERIENCE
&
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LOCATION DATAHELPS DELIVER RELEVANT CONTENTLeveraging AP’s global presence:
• 263 Locations• 106 Countries• Over 1400 daily
newspapers• Broadcasters and
radio members
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LOCATION DATAHELPS DELIVER RELEVANT ADVERTISINGProviding usefulinformation for the consumer
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LOCATION DATABOOSTS THE VALUE OF AD INVENTORY
$8.4B
$11.3B
2015 2016
eCPMs increase between 20%-30%
Location-targeted mobile ad spend will grow by 35% this year
Source: IAB - Four Ways Publishers Can Use Location Enhanced Ad Products, 2016
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TAKEAWAYS:
• Location information is scary, be respectful• Location is distinctly mobile and the key value prop• Proximity is a powerful input to create relevance and
context
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THANK YOU!
Andrew SlaterVP, Publisher [email protected]
Michael BoordGlobal Director, Mobile [email protected]