give mobile users what they want, video ads with smaato, digiday publishing summit key biscayne,...
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Presentation Title
Mobile Video AdsGive Users What They WantTerrence ColesVP of Supply partnerships, americas
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Press Play on Mobile VideoCopyright 2016 Smaato Inc. All Rights Reserved.9/18/162
Version 01.01Marketers and advertisers will use a blend of both static and video images Youve got to be aware of the potential for videoVideo will make a greater impact on their subjectsHelp them understand that2
The Right Creative for the Right ImpactCopyright 2016 Smaato Inc. All Rights Reserved.9/18/163
Version 01.01Smaato's latest Global Trends in Mobile Advertising report: Mobile video ads drove 11X higher eCPM for publishers Can we add this stat to the slide plus maybe a graphic of a phone with a video ad showing- Thats 1,042% uplift over traditional ad formats in Q1 20163
Video Ads Shift to MobileU.S. Mobile & Desktop Video Ad Spending 2016 - 2018Copyright 2016 Smaato Inc. All Rights Reserved.9/18/164
Version 01.01Cowen and Company predicts that: - By 2018, ad spend in mobile video will not only double- (at $9.9 billion) - But will also overtake desktop video in the U.S. (can we illustrate this in the slide with maybe a bracket showing the delta??)4
Outstream ViewabilityCopyright 2016 Smaato Inc. All Rights Reserved.9/18/165
You need at least 50%*
*
Version 01.01A video ad is viewable when at least 50% of the ads pixels are visible on a screen for at least 2 consecutive seconds, as defined by the Media Rating Council (MRC) in conjunction with the Interactive Advertising Bureau (IAB)
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Outstream In ActionHow it works on SmaatoCopyright 2016 Smaato Inc. All Rights Reserved.9/18/166Outstream on Smaato is autoplay with audio muted when at least 50% in-view
Version 01.01Video Plays:When more than 50% is visibleMuted
Video Pauses:When less than 50% is visibleUser moves to a different screen
Video Ends:Replay button displaysCall-to-action appears
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Give Your Users Mobile VideoTerrence ColesVP of Supply Partnerships, Americas
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Thank you!
ABOUT SMAATOSmaato is the leading global real-time advertising platform for mobile publishers and app developers. Smaato runs the worlds largest independent mobile ad exchange and has been pioneering innovative, mobile-first solutions for publishers since 2005.Smaatos SPX is a global, intelligent and free-to-use self-service platform & ad server that brings native, video and real-time advertising to over 90,000 app developers and mobile publishers. The companys worldwide reach and extensive network of demand partners provides a massive variety of advertisers with one single integration. Smaato manages over 10 billion ads every day around the world, across over 1 billion unique mobile users each month.San Francisco, CAT: +1 (650) [email protected] York City, NYTel: +1 (646) [email protected], GermanyT: +49 (40) 3480 [email protected], SGT: +65 63366 [email protected]
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