Strike a Pose: Become an

July 31, 2014

InstaPro on

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is no dummy.

• More than 60 million photos are uploaded every day

• Over 20 billion photos shared

• 200 million monthly active users

• 1.6 billion likes daily• 1000 comments per

second

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Here’s Why:

Apply Instagram Filters

From this … … to this!

Is Instagram Right for You?

Source: Pew Research Center (2013 update)

• 17% of Internet users are on Instagram

• 20% of women use Instagram vs 15% of men

• Age• Ages 18-29 = 37%• Ages 30-49 = 18%• Ages 50-64 = 6%• Ages 65+ = 1%

• Race/Ethnicity• White = 12%• Black = 34%• Hispanic = 23%

• Geography• Urban = 22%• Suburban = 18%• Rural = 6%

Instagram Content - Photos

Instagram Content - Videos

Tips for Better Instagram Photography

Shoot in the Golden Hour

Get Closer

Change Your Perspective

Use Text Overlays

Use the Rule of Thirds

Use Leading Lines

Try Interesting Angles

Instagram for Downtowns:Best Practices

1. Show Us the Fun!

2. Show Us Your Business Mix

Show Us Your Business Mix

Show Us Your Business Mix

3. Take Us Behind the Scenes

Take Us Behind the Scenes

4. Introduce Your Staff

5. Use Instagram Video

6. Show Off the Atmosphere

Show Off the Atmosphere

7. Show Us Your Projects

8. Show Us Your Art/Architecture

9. Highlight Local Partners

10. Promote Events

11. Encourage Preservation

12. Take a Stand

Take a Stand

13. Add User-generated Content

14. Create Photo Opps – Encourage Sharing

15. Use Hashtags

Use Hashtags

16. Host a Contest

Host a Contest

17. Make It Fun!

Setting Up Your Account

1. Download the Instagram app from the iTunes App Store or the Droid Google Play Store

Set Up Your Account

2. Click “Register” to create a new account

Set Up Your Account

3. Create a user name and password

Set Up Your Account

4. Find Facebook friends

Set Up Your Account

5. Edit your profile and add a bio

Set Up Your Account

6. Connect to social

Set Up Your Account

6. Connect to social (cont’d)

Set Up Your Account

7. Follow users

Set Up Your Account

8. Capture or upload a photo

Using Instagram

9. Scale and crop

Using Instagram

Pinch, enlarge, and drag

10. Add filters

Using Instagram

Filters

11. Add borders

Using Instagram

Border

Border

12. Add special effects

Using Instagram

Special effects

13. Complete photo information and share

Using Instagram

Add a caption & hashtag

Tag a user

Add a location

Share on social networks

Can I Help?

Call Me!

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://sarahtpage.comsarah@sarahtpage.com

512.914.8873

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