using iconic status and social science to manage climate ... · using iconic status and social...
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Using iconic status and social science to manage climate change impacts on
the Great Barrier Reef Jeremy Goldberg1, 2, Nadine A. Marshall2, Alastair Birtles1, Peter Case1, Erin Bohensky2, Matt Curnock2, Margaret Gooch3, Howard Parry-Husbands4, Samantha Stone-Jovicich1, Renae C.
Tobin6, Christopher Villani4
1 College of Law, Business and Governance, James Cook University, Townsville
2 CSIRO Land and Water Flagship, Townsville 3 Great Barrier Reef Marine Park Authority, Townsville
4 Pollinate Market Research, Sydney 5 CSIRO Land and Oceans Flagship, Cairns
6 College of Earth and Marine Sciences, James Cook University, Townsville
• Managing the Great Barrier Reef • Having certainty • Reducing social impacts • Maximising conservation goals • Dealing with climate change
Imagine…
The Socio-Cultural Context is important
1. Inspiration (includes identity) that implies motivation,
including the ability to energise and direct behaviour.
2. Attitudes (includes values and beliefs) affecting behaviour.
3. Perception of threats will affect environmental policies, and individual decision-making and behaviour
4. Aspirations to visit protected areas influences protection values and perceptions about the location.
Social and Economic Long- Term Monitoring Program
• Aims • Approach • Baseline
National Survey • Online survey, 15 - 20 minutes in length
• Samples recruited from a major panel provider in line with quotas representative of the Australian population
• 2,002 Australians between 14 - 64 years of age
Inspiration
Base: Total sample, Australians aged 14-64 (n=2,002)
Inspiring Australian icons (%)
Key message: The GBR is Australia’s most inspiring icon.
Below is a list of places in Australia that people have said are inspiring. Please rank the following in terms of how inspiring they are to you
6
8
13
12
18
18
16
10
12
12
13
12
22
4
9
10
7
8
10
28
7
36
53
40
14
17
45
53
45
49
50
46
56
38
26
38
57
11
12
10
12
11
9
6
11
5
2
4
3
16
13
9
12
8
9
6
10
5
3
4
2
43
8
7
6
6
6
5
5
3
3
2
2
Great Barrier Reef
Uluru
Outback Australia
Kakadu
The Kimberley Region
Great Ocean Road
Sydney Opera House
Blue Mountains
The Gold Coast
Melbourne Cricket Ground
Bondi Beach
Margaret River
Don'tknow
Notinspiring
Inspiring, but not in my top 3
Third mostinspiring
Second mostinspiring
Mostinspiring
70
33
26
30
25
24
17
26
13
8
10
7
Inspiring (T3B%)
WORD associations with the “Great Barrier Reef”
6
6
7
7
10
8
13
8
2
2
3
4
3
12
3
13
0
1
1
1
3
8
3
9
1
2
3
3
8
15
10
18
1
3
3
3
9
10
8
10
4
5
5
5
12
9
10
11
7
8
11
10
14
11
14
10
7
11
12
13
16
8
16
7
24
22
21
24
17
11
16
9
19
15
14
13
4
3
4
3
29
25
19
17
3
4
3
2
I feel proud that the GBR is aWorld Heritage Area
It is the responsibly of allAustralians to protect the GBR
The GBR is part of myAustralian identity
I am concerned about the impactsof climate change on the GBR
I feel optimistic about thefuture of the GBR
I would not be personally affectedif the health of the GBR declined
I feel confident that theGBR is well managed
It is not my responsibilityto protect the GBR
Attitudes Q: Please indicate how strongly you agree or disagree with each of the following, on the 10-point scale below.
Attitudes toward the Great Barrier Reef
Key message: Australians are concerned about and connected to the GBR.
Top 2%
Top 5% Average*
48 86 8.2
39 80 7.8
33 77 7.4
30 77 7.4
8 55 6.0
7 38 4.8
7 53 5.8
5 31 4.4
Base: Combined sample from Mar’13 and Sep’13 waves of GreenPulse, Australians aged 14-64 (n=2002) *NOTE: Average excludes “don’t know” responses
Visitation Q: Which of the following best applies to you?
Base: Total sample, Australians aged 14-64 (n=2,002)
Key message: People want to see the GBR. 9
8
36
49
7
I have visited the Great BarrierReef in the last 12 months
I have visited the Great Barrier Reef, but not recently – it was more
than 12 months ago
I have never visited the GreatBarrier Reef, but I would like to at
some stage
I have never visited the Great Barrier Reef, and don’t intend to
44% have been to the GBR
Q: Using the scale below, please indicate how threatening you think each of the following is to the Great Barrier Reef.
Perceived threats to the Great Barrier Reef (close ended question)
Perception of threats
10
8
8
10
9
12
9
25
10
16
10
14
9
10
3
1
2
1
1
2
1
2
4
4
6
5
7
1
1
1
1
1
1
1
1
3
2
3
6
6
2
1
2
2
2
3
2
2
3
5
5
7
8
3
3
3
3
3
3
2
3
4
5
6
7
8
6
5
7
7
8
9
8
9
9
11
13
13
14
7
10
8
9
9
11
7
12
12
13
13
14
13
11
14
12
14
13
14
10
15
12
15
12
14
13
14
17
16
15
17
16
13
16
12
13
12
12
9
12
15
14
14
12
13
10
11
9
9
7
7
6
31
25
26
25
22
18
21
18
17
12
9
8
7
Climate change (leading to increased ocean…
Marine debris and beach littering
Agricultural run-off (i.e. pesticides & fertilisers)
Shipping
New shipping ports & port expansions
Commercial fishing
Crown of Thorns Starfish
Coastal development
Land-based mining
Cyclones and tropical storms
Floods
Tourism activities
Recreational fishing
Don't know Not at all threatening 1 2 3 4 5 6 7 8 9 Extremely threatening 10 Top 2%
Top 5% Average*
43 76 7.8
40 81 7.9
40 75 7.7
39 77 7.7
34 72 7.6
31 72 7.3
31 60 7.6
29 72 7.3
26 61 6.9
21 63 6.6
16 54 6.2
15 53 5.9
13 48 5.7 Base: Combined sample from Mar’13 and Sep’13 waves of GreenPulse, Australians aged 14-64 (n=2,002) *NOTE: Average excludes “don’t know” responses
Q: On a scale of 1 to 5, where 1 means you have no trust, and 5 means you have complete trust, how much trust would you have in each of the following when reporting environmental issues?
TRUST IN ENVIRONMENTAL INFORMATION
• About managing the Reef • With certainty • To minimise social impacts • To maximise conservation goals • To deal with climate change
Imagine and communicate…