ICONIC IMAGES

WORD ASSOCIATION GAME

Each person must say a word (place, time, person, whatever ...) that is associated with each of the following images as you see them.

Each word must be connected to the last, if you think the person who came before you said a word that was unconnected, you can say ‘ ‘challenge’ to see if they can explain

Start with the following picture:

The purpose of this display has been to demonstrate the power of images and icons.

They can have a lasting power and meaning that goes beyond the item itself.

Can you think of one image/item that sums up the twentieth century?

YOUR TURN

Without discussing with anyone write down 5 things, people, events etc that you think defined the 21st Century so far

What has dominated the last 11 years? How would you choose to represent them to

future generations?

GREAT BRITON NOMINATION John Lennon (The Beatles) As you watch the video make notes on the

techniques that the presenter uses to try and make Lennon sound iconic

Listen for the following

´inventive´

How is interest in the band described? “Beatle ?”

“Lennon´s attitude made working class culture?”

What was Lennon tuned into?

What else other than their music set the group apart?

DEVELOP

How did it change the century that it was part of?

How did it change the lives of the people living at that time.

MUSEUM OF THE 21ST CENTURY

Choose your favourite idea Working on your own, brainstorm your ideas

for that one idea. You will have to present your idea to the rest

of the class to persuade them that it should be in the museum

Take each of the ideas that you have in your brainstorm and try and develop them with persuasive techniques

Also make sure you explain how your icon changed things in the world

Demonstrate how it is iconic and not just popular or famous.

ICON WORK: STARTER IDEAS If you´re stuck for ideas use some of these

sentence starters and try and finish using persuasive techniques where you can.

“My icon changed the world because …” “It is more important than similar inventions

because…” “It will be remembered in 50 years

because…” “Its appearance made it stand out …” “most people in the world …” “Its technology…” “Its effect in different parts of the world …”

PERSUASIVE TECHNIQUES:WRITE UP YOUR OWN IDEAS.

Try to develop and improve on what you have already written for homework using the technqiues that you have just made a note of.

Triples Rhetorical questions Facts Pronouns Emotive languageNominations of ideas will be tomorrow.

Example “The mobile phone is an iconic item of the

20th century because it allowed people to connect in a way that had never been possible before. People had communicated on the phone for almost a century, but the mobile allowed people to make and change plans on the move, completely changing the way the that people did business and met friends.”

PEER ASSESSMENT

Swap with a partner and read their ideas Try to write 3 questions that you think they

need to answer, ideas that haven’t been covered

Or, mark sections that need developing in more detail

HOMEWORK

Finish writing up your presentation Try to learn it and think about the questions

you may receive.

DRAGON´S DEN

What do you think this programme will be about?

“den” is where the dragon lives? Why would someone go there? Why would you call someone a dragon?

DRAGON´S DEN: SELLING AN IDEA

Magic whiteboard (good overview of programme idea)

What could the couple have done to make their pitch more successful?

What features of their presentation are successful?

Do you think that the product is a good idea?

WEBSITE PITCH

Hungry house pitch 1

What make the pitch of hungryhouse.co.uk more successful than the previous one we have just seen

What props do they use? Do you think that the website would be a

success? Why?

AS A PAIR

Select your idea Imagine you had to pitch this as an original

idea in Dragon’s Den Brainstorm the main ideas that you could use

to sell the product With you partner write up the the pitch

STARTER SENTENCES

PITCH PREPARATION – HOMEWORK

Do you need any props? What else can be done to make it a

successful pitch? You will have to perform this for the class and

the class can vote on who gets the money. Each person will have $100,000 to invest and

they can divide it between upto 5 groups Remember to keep in mind the product that

they were given and how difficult a job it was to sell it

SELL YOURSELF - 3 MINUTES

Imagine that you´re applying to be the captain of a team – sports/ social/ business

Write one sentence selling yourself “I would make a good captian because …” The best answer will get a GHM

Pair +Product

Mark out of /20

Good points Areas for improvement

PRODUCT PRESENTATION Mark Criteria

20-18 •Numerous well-developed arguments.•Speaker maintains engagement with reader – eye contact.•Various persuasive techniques are used successfully.•Pace of the speech is practised – pause for emphasis and increased pace at times. •May ask insightful questions of other groups.

17- 14

•Well organised, with clear points for their product.• Engagement with reader maintained.•Some concious use of persuasive techniques. •Voice is varied to give some sense of meaning. •Pace is varied for effect. •Questions show attention to the detail of other groups.

13-10 •A faltering performance, over-reliant on reading. •Minimal engagement with reader. •Lack of persuasive techniques. •Lack of variation in tone of voice and pace of the speech.

Hungry house 2

Ipad pitch Steve Jobs, Boss of Apple.