using data to future proof your business
TRANSCRIPT
Using Data to Future Proof Your Business Greg Dickason
OF YOUR LAST
GOT THEM?
50 LISTINGS,
DO YOU KNOW
HOW YOU
HIS AREA
HOW FRANCOIS
WON OVER 80%
OF LISTINGS IN
Hi Greg, its Francois.
Hi Francois.
I just sold the house up the road from you. It is the same size as yours and was built in the same year. I would love to pop over and take you through what we got for it and how it compares to yours and what buyers were saying.
BEHAVIOUR
MEASURE RESULTS
AND THEN
CHANGE THE
WORLD
SILICON VALLEY
NOW
DRIVES OUR
YOUR CUSTOMERS
ARE ALL
CONNECTED
THEY ARE ALL
MOBILE
AND THEY USE
ELECTRONIC
SERVANTS
THE
CLOUD
10
BIG
DATA
BIG
ANALYTICS
12
HOW CAN WE COMPETE WITH THESE?
Worldwide, there are which is a 14% increase year over year. According to a new study, Facebook knows when you’re going to get dumped.
In 1999, it took Google 1 month to crawl and build an index of about 50 million pages. In 2012, the same task was accomplished in less than 1 minute. Understood intent and responded to in less than 1 sec.
3,299,895,224 Google search today.
>1.59 billion Monthly active Facebook users.
UNDERSTAND EVERYONE
THESE ARE NOT WEBSITES
THEY ARE DATA FACTORIES
WHOSE AIM IS TO
15
AND THEY ARE OPERATING IN OUR SPACE
ONLINE BEHAVIOUR
PROPERTY OWNERSHIP BEHAVIOUR
FINANCE BEHAVIOUR
LIKELY TO LIST: 5X BETTER PREDICTION
LIKELY TO LIST: ++
TAKE CONTROL:
BECOME AN
ATTRACTION AGENT
REMEMBER THIS
IS YOUR
CUSTOMER
Who should you talk to?
Can you work out the tyre
kickers from the genuine listers?
What should you say?
How do you achieve cut through?
Where should you say it?
Phone? Facebook? Mail
drop?
When should you say it?
Twice as likely to read on a
Thursday than a Monday
How should you
communicate?
Video 3X more attention than
text.
Won the Listing!
Measured and Learned!
RP Prospector Facebook targeting Look alike analysis
Talk to their needs. Competitor analysis.
“Give to Get”
Multi Channels Targeting the audience
where they are
When they search? Time of day? Day of week?
Auto generated videos Auto generated personal Stories?
Tweet? Video? Infographic?
THE WHO, WHAT, WHERE, WHEN & HOW
USING DATA TO
UNDERSTAND
WHAT WHO WHEN
USING DATA TO PRESENT
VIDEO REPORTS MAPS
EASY TO CONSUME INSIGHTS
21
MEASURE EVERYTHING
100:2 5:3 Ranking No 1 Last year: No 3
ONCE MEASURED, LEARN AND ACT!
I NEED TO OWN THIS
TO MORE OF MY
COLOURS WON!
23
KNOW HOW YOU COMPARE
INCORPORATE
OTHER
DATA SOURCES
WE’D LOVE TO BE
YOUR PARTNER
IN THE PROCESS