future-proof digital
TRANSCRIPT
Future-Proof Digital
Michael Hoffman, CEOMiriam Brosseau, Director of Engagement
Well, hello! Meet today’s team:
Miriam Brosseau
Director of Engagement
Michael Hoffman
CEO
Briana Kerensky
Marketing Manager
See3 is the digital agency for do-gooders. We work with nonprofits and social causes, activating people to change the
world. Through developing videos, websites and digital strategies, we deliver on
goals like fundraising, advocacy, awareness, recruitment and more.
I’m revealing the secret to future-proof digital success in...
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“The future is here… It’s just not evenly distributed.”
- William Gibson
The world has changed!
The History of Mobile
2007iPhone hits the market
2008Blackberry stock price plummets
2012more smartphone users in the US than other mobile users
2010Angry Birds launches
2015film at Sundance shot totally on the iPhone
20104G comes to America
2011Spotify comes to the US
Mobile has changed humankind...literally.
The rise of Artificial
Intelligence“Alexa, make a donation to Heartland Alliance.”
“Alright. How much would you like to donate?”
Maybe the things that are the most like IRL are the ones rising to the top:
● Messaging for 1:1 contact● AI/Voice for “human” conversation● Video carrying emotion● Live feeds for real-time connection● VR - empathy engine
To succeed in digital, we need to be more human.
So...what makes us human?
Maybe it’s the tools we use!
| Future-Proof Digital | @See3
Aaaannndd maybe not.
| Future-Proof Digital | @See3
“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”
- Ursula K. Le Guin
“Storytelling is the brain’s
way of making sense of
our actions.”
– Michael S. Gazzaniga
Professor of Psychology,
Cognitive Neuroscience
UC Santa Barbara
Intentionally or not,we are storytellers.
What story does your messaging tell?
Let’s look at a piece of
messaging that carries a story...
What’s the story here?
...and who is the protagonist?
When your audience is using digital...
| Future-Proof Digital | @See3
...that’s their story.(So make it about them.)
Case Story:Make-A-Wish
and the “Wish Kid” narrative
| Future-Proof Digital | @See3
Ask: who is the protagonist?
...by making it about me.
The Future of Digital is…not about you.
Being more humanon digital by
starting with storiesthat put your
audience at the center changes...
everything.
Ready to tell the right stories and future-proof your cause?
| Future-Proof Digital | @See3
But I want to get started now...
Never fear. Early next week, a white paper and self-assessment tool will arrive in your inbox.
And all shall be well with the world.
@Michael_Hoffman
@MiriamJayne
Michael Hoffman
Miriam Brosseau
Thank You!