User Involvement GroupUser Involvement Group Wednesday May 27thWednesday May 27th

Mark Ellis

Senior Producer

sounddelivery

A bit about meA bit about me 9 years at the BBC

BBC Southern Counties Radio

BBC Special Features UnitBBC Radio Cambridgeshire

1 year (ish) at LBCNightly News

Jenny Éclair

2 and a half years at sounddeliverypodcast & video production

bespoke communications campaignstraining workshops and events

Today’s AgendaToday’s Agenda An overview of the changing media climate

The what, the why, the how of current web tools – breaking them down to really understand how they can involve service users

Case studies and examples of good practice

Social Media on a budget– but you don’t need a huge budget to be encouraging users to engage

Applications – how can use the tools to give people a voice, have their say, feedback within an organisation but also perhaps to change media perceptions too.

Who are your service users?Who are your service users?

Is it me?

Or is it me?

is really just a label for the way the internet looks today

Immigrants vs. NativesImmigrants vs. Natives

Purposeful Search Manage Updates

Automatic (and will be mobile)

Networks The brand of me Media channel

The Long TailThe Long Tail

Social Media toolsSocial Media tools

What’s a blog? What’s twitter? What's an RSS feed? What’s a social network? What’s a podcast? What’s a wiki? What’s social bookmarking?

So how can a blog

work for you?

Twitter is a kind of public instant messenger stream. You go online or on your mobile device and send text messages (”tweets”) of up to 140 characters — or about one sentence long. Your tweets can be read by others, and you can sign up to follow the messages others write so that you can read theirs.

http://twitter.com/stephenfry

http://twitter.com/Wossy

Conversations Dialogue Updates Micro-blogging

What’s a wiki?What’s a wiki?

a Wiki is a type of website that allows the visitors to add, remove, and sometimes edit the available content. This ease of interaction and operation makes a wiki an effective tool for collaborative authoring.

What is social bookmarking?What is social bookmarking?

store, tag and share links across the internet.

share links with friends… and people with similar interests.

access links from any computer.

BenefitsBenefits

Makes information manageable Makes information portable – you can

access your bookmarks anywhere Connects your information and you to

others You can involve others in your research-

project management

ConsiderationsConsiderations

Must agree to tags Can’t stop people tagging your content –

even stuff you don’t want associated with you

Bookmarks can go out of date

deliciousdelicious

Case StudiesCase Studies

Impact of bloggingImpact of blogging

Provide support, advice and information for families with disabled children, no matter what their condition or disability.

Mission and Purpose

Remove the barriers imposed by society which prevent families with disabled children achieving their full potential, and to empower these families to live the lives they want to lead.

Using social mediaUsing social media

Using social mediaUsing social mediaUsing social mediaUsing social media

Using social mediaUsing social mediaUsing social mediaUsing social mediaUsing social mediaUsing social mediaUsing social mediaUsing social media

Using social mediaUsing social media

Patients and carers can find out what other people think of local hospitals, hospices and mental health services.

And lots of people share the story of what happened to them or their family when they were ill.

Most important of all patients and carers can tell it like it is - patients and carers know what the service was like and come up with lots of great ideas about how it could be better.

Does Patient Opinion Does Patient Opinion make any difference?make any difference?

Improving maternity care information at Northampton Checking on ward cleaning at Rotherham A meeting, arranged by Patient Opinion, changes things

for the better at Rotherham Improving infection control in Portsmouth

Raising awareness about dementia in Northampton Nursing staff retrained at Bolton, after a painful injection Patients will be shown more consideration during MRIs

at Hull Infirmary Long wait for postmortem leads to appointment of

Bereavement Manager

Social reporter training Blogging Interviewing Podcasting

Writing a blogWriting a blog

Pictures from the trainingPictures from the training

PodcastsPodcasts

My Brixton

Emma’s interview with David Lucas

http://www.museumoflondon.org.uk/English/EventsExhibitions/Community/BrixtonRiots/

Break timeBreak time

Social Media on a budgetSocial Media on a budget

Podcasting Blogs Video Social Networks

Podcasts to discussPodcasts to discuss

Daniel’s story

Liam’s first holiday

Homeless at Christmas

Rebecca’s housing estate

A prisoner’s tale

Tony Robinson and Alzheimer’s Society

Digital Storytelling Digital Storytelling Audio SlideshowsAudio Slideshows

http://www.msf.org.uk/media/Slideshows/Audio/myanmar_cyclone/index.html

http://www.christianaid.org.uk/emergencies/past/tsunami/slideshow.aspxhttp://society.guardian.co.uk/flash/page/0,,2213612,00.html

http://www.careinternational.org.uk/?lid=11789

http://www.irishtimes.com/indepth/slideshows/congo-

displacement/

http://www.ft.com/cms/s/0/603c9e3a-c05e-11dd-9559-000077b07658.html

http://www.youtube.com/watch?v=sQ58VDaMPyQ

VideoVideo

Flip camera Range in price from £70 - £150

(on Amazon)

Kodak Zi6£85 – 112 (Amazon.co.uk)

Some examplesSome examples

http://digitalengagement.org/ http://www.podnosh.com/blog/

2009/04/02/simon-berry-bob-geldof-colalife-the-pope-and-condoms/

http://www.bbc.co.uk/videonation/articles/u/uk_hannah.shtml

So how can audio/video

be used to engage with

your stakeholders?

Email/web groupsEmail/web groups

Google groups Yahoo groups

Social NetworksSocial Networks

Niche social networksNiche social networks

Closed v Open social networksClosed v Open social networks

You can set up your own network for your community or group by using free networks like:

www.ning.com www.webjam.com www.wetpaint.com www.multiply.com

So how can social networks

work for you and your

stakeholders?

Other places for your contentOther places for your contentStart ListeningStart ListeningLocal MediaLocal Media

So is Web 2.0 for you or not? So is Web 2.0 for you or not?

YES

You want to express the human voice of your organisation

You want to enable easy ways for people to share knowledge and information

Open source thinking - willing to share ideas in progress and let others join in and help it

Can deal with the messiness

You already have the basics covered.

Costs

Source: Designing for Civil Society

NO

You are obsessively controlling Your organization is not ready for

some changes in how you work

Your audience is not online

Everything must be vetted by central authority

Your aims are written in stone, not electricity

You aren't prepared to assist people

in learning a new skill and the time to make it an organizational habit.

Tips for creating powerful contentTips for creating powerful content

Listen to podcasts, audio content, read blogs, explore social networking sites, watch vodcasts, read wikis – see what “the competition” is doing

Involve your staff, supporters, clients - get their opinions & ideas, find out how they want to be communicated with.

Be yourself - don’t try and copy what’s already out there. Be innovative.

Share the responsibility – ask team members what they would like to do.

Explore how incorporating a social media strategy start slowly and build up content.

THANKYOU!THANKYOU!

www.sounddelivery.org.uk

Email mark@sounddelivery.org.uk to sign up to our enewsletter and to receive our slides

020 8888 2951