LIVIA VANGJELI

Defining UGA]

User-generated content for the purpose

of advertising a

brand

Can take various

forms of media

Requires creative

effort

Examples

Good Execution]

Commercials and Videos:

Photos & Stories:

Projections:

Poor Execution]

DOs and DON’Ts

DOs]

Get your loyal consumers

Build stories back into your

brand

Incentivize and inspire consumers

Utilize Social Media

Platforms

Research

DON’Ts]

Don’t turn consumers into

marketers

Don’t lose or force control

Don’t treat UGA as a lower-cost

alternative

Don’t see UGA as a trend

Conclusions]

Brand engagement

Consumer involvement

Can create a huge buzz – positive or negative

Longevity – process is advertisement of its own

Let’s Discuss]

Will

Is

How

UGA surpass (or even replace) traditional advertising?

UGA simply a trend or can it be considered as a legitimate marketing strategy?

can low-budget SMEs influence or inspire consumers to help generate their advertisements?

Thank You