user experience research and design for enterprise mobiles.pptx

Designing the Best User Experience for

Mobile AppsHelping You Create Better AppsBy:Paula Desmond (Lead User Researcher)Dhwani Soni (Lead User Experience Designer)

MobileIron Confidential

Agenda

What is User Experience?

Research & Design Process

Android for Work Case Study

Summary

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What is User Experience?



““User Experience” encompasses all aspects of the end user’s interaction with the company, its services, and its products.

-Jacob Nielsen and Don Norman



Why do it?



How do we start?

The User should be the center of your Universe



Follow the process

QUESTIONING DOING LISTENING

Methodology from Stanford D.SchoolMobileIron Property - All Rights Reserved


Questioning

Who is this person?



Doing

How do I make it work better?



Doing

Think, create, iterate, build, iterate more



Listening

Get feedback



Follow the processQUESTIONING DOING LISTENING

Who is this person? How do I make it work better? Think, create, iterate, build, iterate more Get feedback


MobileIron ConfidentialMethodology from Stanford D.School

So lets begin...



Market Research

Competitive Analysis Voice of Customer

What do we do?



Who are they?

Meet Dave, IT Director

“I’m the person who oversees if everything is up and running.”



What does Dave care about?

What are Dave’s Responsibilities?

“I want an at-a-glance dashboardof my environment.”



How Might We…?

MobileIron Property - All Rights ReservedMethodology from Stanford D.School


“How might we ensure that users don’t abandon the registration process mid way?



“How might we ensure that users find the registration flow quick and easy to complete?



“How might we achieve a strong consumer grade experience for enterprise company app users?



Ideate CONCEPTS ONLY


Prototype


Prototype

Omnigraffle



Listen to Your Users

“I would love an app on my phone that would

give me up-to-date contact info for my

team. That would be really valuable.”

“I want an easy onboarding experience

with just a few clicks so I can quickly access my email, calendar, and

work apps.”

Love…….

Valuable…..

Easy……

Quick access….



Case study: Designing for Android for Work



Who are we designing for?

Meet Maria!

She’s an Operations Team Manager, Kaiser Permanente.

“I manage a team of 35 people and I’m mostly traveling. I send

email from my phone constantly. I view calendar

invites and accept invites from my phone and read documents

on my tablet.”



Back to Problem Statements

“ • How might we ensure that users don’t abandon the registration process mid way?

• How might we ensure that users feel safe and comfortable, and find the registration flow quick and easy to complete?

• How might we have a strong consumer grade experience for users in an enterprise company app?



Feature GraphicBranding colors, personalization, creating a story about the brand.

Engaging users to create a brand

Friendly registrationAdding feature graphics and username syntax to guide the user subtly.

User-friendly talkSpeak their language.



Walkthrough screensMore images, less text.

Value propositions

Creating the product branding.Letting users know what this app is about and why is it good for them.

What is this app?

Is it good for me?My company wants access to my device.What about my privacy?


CONCEPTS ONLY


Don’t worry, we’ll guide youLetting users know the process beforehand, and guiding them through it. No surprises.

User Assistance

It’s a [quick] process •Letting them know that it has 4 stepsand what those steps are.


CONCEPTS ONLY


Leveraging User’s Mental Models

I remember that icon!That looks familiar. And I am almost done!


CONCEPTS ONLY


Graphics Rule!

Fewer words, bigger impactUsing graphics to get the point across.

Use existing guidelines and resources.

A little goes a long way.MobileIron Property - All Rights Reserved


Splash screen Confirmation In the AppWalkthrough

Current shipped version

New designed version

Registration

Let’s Review


CONCEPTS ONLYCONCEPTS ONLY


Customer Research FindingsAndroid for Work


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Design

Users 1,2,3

Users 4,5,6

Users 7,8,9

Iterate Iterate

Post-task ratings& time on task




SCREENS FOR CONCEPTS ONLY


75-minute Individual Customer Session

Timed Registration & Post Registration Ratings



75-minute Individual Customer Session

Moderator-customer registration walkthrough



Decide on metrics to

collect

Gather Customer Feedback

Look for Patterns &

Trends

Follow a Consistent Process



Display Progress throughout the Workflow

The line at the bottom of the screen is very helpful. I’m making progress but I’d like to see 2 out of 4 steps

completed.MobileIron Property - All Rights Reserved



Avoid Redundant or Unhelpful Information




Application Setup Complete



Time to Complete Registration Process



Post-registration Ratings – Complexity



Post-registration Ratings – Confidence



Post-registration Ratings – Simplicity



Post-registration Ratings – Steps



Summary

Examples: surveys, interviews,field visits, focus groups,expert reviews. Questioning

Who is this person?

• Persona• Market research• Competition Analysis• Voice of user



Summary

Whiteboard, Markers, Stickies, Paper & pencils, Balsamiq, Omnigraffle, InvisionAdobe Illustrator, Sketch

Doing


• Define problem statement• Start iterating• Start building



Summary

Examples: Rating scales, product reaction cards, time on task, error rates, affinity mapping.

Listening


• Decide on metrics to collect• Break into qualitative and quantitative• Look for patterns & trends



The cheat sheet!

Examples: surveys, interviews,field visits, focus groups,expert reviews.

Whiteboard, Markers, Stickies, Paper & pencils, Balsamiq, Omnigraffle, InvisionAdobe Illustrator, Sketch

Questioning Doing Listening

Who is this person? How do I make it work better? Get feedback

• Persona• Market research• Competition Analysis• Voice of user

• Define problem statement• Start iterating• Start building

• Decide on metrics to collect• Break into qualitative and quantitative• Look for patterns & trends

Examples: Rating scales, product reaction cards, time on task, error rates, affinity mapping.


Thank you

user experience research and design for enterprise mobiles.pptx

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