user experience in marketing
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User experience in marketing
Higher School of Economics
Evlampiev Mark
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Higher School of Economics
Introduction Theoretical background Methodology and procedure Predicted outcomes Limitations of research
structure
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Higher School of Economics
The way user first meet the interface can predetermine his consumer behavior.
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Higher School of Economics
JeansPickhand crafted premium jeans that are impossible to recreate in mass production
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Higher School of Economics
majority of website visitors do not become buyers
visitors buyers
problem
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Higher School of Economics
identify the reasons of users dissatisfaction that lead to visitors outflow from the website
visitors buyers
purpose
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Higher School of Economics
research questions
1. Can User Interface affect the conversion from visitors buyers?2. How do User Experience influence consumer decision-making process?
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Higher School of Economics
Visual Design
Information Design
Interaction Design
Information Architecture
Functional Specification
Content Requirements
User Needs
Site Objectives
Navigation Design
Interface Design
Completion
Conception
time
Concrete
Abstract
Jesse James Garrett
The Elements of User Experience
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Higher School of Economics
methods
focus group observationsparticipant and non participant
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Higher School of Economics
upgrade UIenrich UXincrease
amount of purchases.
results
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Higher School of Economics
limitationsselection for focus grouptimemoney
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Higher School of Economics
thank you for your attention