user experience and ebooks

DigitalBookWorld.com | @digibookworld | #dbw

Todd TolerDirector of User Experience, John Wiley & Sonssolidstateux.com | @solidstateux

Whitney QuesenberyPrincipal, WQUsability and author of Storytelling for User Experiencewqusability.com | @whitneyq

Brett SanduskyDirector of Product Innovation, Kaplanabout.me/bsandusky | @bsandusky

Anne KostickPartner, Foxpath INDFoxpath.com | @bklynanne

Reader Experience and EbooksWhat User Experience Experts Can Teach Publishers


“In the world of software application development, UX designers and researchers physically watch people using an application and determine information about them and their needs through observation. In the eBook world, the ability to track usage data, feature adoption, and time spent with each product has meant that we have a whole new world open to us, and a new way of conceiving of and talking about our products and product development.

Digital products have brought the customer back into the equation.”

— Brett Sandusky. “Portraits of an Industry in Flux: Digital publishing and UX,” UX Magazinehttp://bit.ly/ei3vlO

http://bit.ly/ei3vlO


“We all tell stories. It's one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way.”

― Whitney QuesenberyStorytelling for User Experience

http://bit.ly/cJvF12


Tackling Complicated Design to Deliver Better Than Print Experiences


Satisfying Readers Across Devices


— screenshots from The Atavist iPad App


“The thing about eBooks is that they are such a part of the print production process, almost like an afterthought of that whole workflow, that they don't get planned in the same way that our other digital stuff gets planned. So now you've got this strange situation where the print production people and typesetters, who also bundle up the eBooks into their various special formats, are being asked to do stuff that's basically user experience design. It's just a strange moment in the evolution of all the technologies.”

— Todd Toler. “Portraits of an Industry in Flux: Digital publishing and UX,” UX Magazinehttp://bit.ly/i6bP5W

http://bit.ly/i6bP5W


IBM’s Customer Facing Solutions Strategyhttp://bit.ly/gIkIsz

http://bit.ly/gIkIsz


Erin Scime, HUGE http://bit.ly/hdl9wz

http://bit.ly/hdl9wz


Product and Marketing Lifecycle

Marketing: Planning & Ideation

Mktg: Development & Execution

Marketing: Launch

Mktg: Monitoring

Mktg: Design & Prototype

Product: Planning & Ideation

Prod: Design & Prototype

Prod: Development& Execution

Product: Launch

Product: Monitoring

Performance Analysis


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user experience and ebooks

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