user-driven companies - start from the inside
Post on 17-Oct-2014
6.221 views
DESCRIPTION
User-driven companies are likely to do well in the new economy, but they must start from the inside by engaging employees in the same way. This was a talk I gave at Next09 in HamburgTRANSCRIPT
User-Driven?a contribution to Next09 and its
discussion of ‘sharing’, May 2009
www.headshift.com
Lee Bryant, May 2009
( if this talk was user-driven,I would be asking questions,
not standing here showing off, pretending I know something )
what do we mean by user-driven?
User-centred product design
User-driven innovation
the open source movement as a model
can we think beyond user “involvement” and ‘bake in’
a more participativeapproach to business?
Is user-driven innovation meaningfulor just a surface activity?
Digg, Dell and Potato Crisps? Any more?
Digg, Dell and Potato Crisps? Any more?
Digg, Dell and Potato Crisps? Any more?
is this enough?
how do companiestalk to customers?
mass production, marketing, segmentation
CRM: we do not value you or your call
VRM: a user-driven alternative?
but the times they are a’changin’
Downturn exposes costly models
Flat, responsive structures will win
Shared business models look good
what is the goal of a company?
Sustainable income, status or plunder?
taking the long view:pillage != social status
Older models of trading networks
(Hamburg and the Hanseatic League)
Corporates with a social mission?
Even banking used to be a profession
...before it descended into plunder
To be user-driven,you must be people driven
No point being open at the edges...
... if you treat your staff like machines
user-driven starts with your ownpeople - they must be ‘drivers’ too
Harnessing people powerinside and outside
Allow your staff to be human too
Let them engage with customers
We need consistent people values throughout the business
what will successful companiesof the future look like?
(cc) http://www.flickr.com/photos/yuan2003/403643949/
The ecosystem is everything...
Create shared meaning & purpose
Trust your network to support you
http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers:
http://www.flickr.com/photos/jadezz/100313191/
http://www.flickr.com/photos/notsogoodphotography/503637906/
http://www.flickr.com/photos/squeakymarmot/186090163/sizes/l/
http://www.flickr.com/photos/erix/2657100921
http://www.strategylab.dk/news/danish-programme-for-user-driven-innovation/
http://en.wikipedia.org/wiki/File:Extent_of_the_Hansa.jpg
http://www.flickr.com/photos/49024304@N00/298075222/
http://www.flickr.com/photos/gentiane/2752064974/sizes/o/
http://lh5.ggpht.com/_T2nVQ-Ml0xY/SNOxKSzQhgI/AAAAAAAAEuw/XQeFy-mPsvk/image-5.jpg
http://www.enabledbydesign.org
http://www.carbodydesign.com/archive/2008/05/15-virtual-painting-at-ford/1914-Ford-Model-T-Painting-lg.jpg
http://www.flickr.com/photos/jurvetson/52581560
http://www.usdesignstudio.co.uk/freerange.html
http://www.flickr.com/photos/schoschie/8821223/
(cc) http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/aturkus/139818702/sizes/l/
http://www.flickr.com/photos/yuan2003/403643949/
http://www.flickr.com/photos/cheesepicklescheese/419050330/
http://www.flickr.com/photos/dplanet/94442623/