use of twitter during a crisis
DESCRIPTION
stiQRd CEO Aaron Prather's presentation at MobileCamp Memphis on May 7, 2011.TRANSCRIPT
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Aaron Prather, CEO Of StiQRd / @amprather
For MobileCamp Memphis #MoCaMEM
Use of Twitter during a CrisisThe Rise of #memstorm and #memflood
Saturday, May 7, 2011
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“You don’t start communities. They already exist. They are already doing what they want to do. The question you should ask is ‘How can I help them to do better’”
Mark Zuckerberg, Facebook Founder and CEO
Saturday, May 7, 2011
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Effective Use Of Hashtags
✤ Iranian Election / Revolution of 2009
✤ Haiti and Japan Earthquakes
✤ Egypt 2011
✤ Other Middle Eastern “uprising”
✤ The Boston Snowpocalpyse
✤ SOME Tech Conferences
✤ Follow Friday
Saturday, May 7, 2011
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What Makes A Good Hashtag
✤ Easy to Identify - #egypt
✤ Short and Sweet - must fit in the 140 character limit
✤ Power Users
✤ ReTweets
✤ Community Supported
✤ No longer “owner” supported
Saturday, May 7, 2011
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“The real lesson is that the Twitter community decides what a hashtag is going to be, not the person who created it, and to some extent it is unpredictable.”
Mathew Ingram, Founder of Mesh
Saturday, May 7, 2011
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A Personal Problem
✤ My personal annoyance with the local media✤ Why do I have to visit 3 to 4 sites to get information?
✤ Why do I still not find the information I need / want?
✤ ADD✤ I’m easily distracted
✤ Just the facts, ma’am
✤ I like to contribute a voice✤ I want to help
✤ Photos, information, thoughts
Saturday, May 7, 2011
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The Light Bulb Moment
✤ Ignite Memphis 2
✤ Presentation to encourage Memphis to use hashtags
✤ #memstorm
✤ #memsnow
✤ #memtraffic
✤ #mempothole
Saturday, May 7, 2011
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Put into Practice
✤ Literally, the NEXT day -
✤ Severe weather rolls in to Memphis
✤ Start encouraging people to use #memstorm hashtag
✤ @memphisweather1 @HowellMarketing starts using the tag
✤ People start to RT the updates
✤ Shunned by the “mainstream” media
Saturday, May 7, 2011
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Getting Acceptance
✤ The Next #memstorm -
✤ Getting WREG to start using the hashtag
✤ @memphisweather1 starts picking up more followers because of the hashtag
✤ WMC-TV starts using the tag
✤ More and more community comes on
Saturday, May 7, 2011
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Saturday, May 7, 2011
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Lunaweb rolls out Memstorm.com
For those that don’t use Twitter, now gets the Power of Twitter
Saturday, May 7, 2011
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#MemStorm vs. #FoxStorm
✤ FOX 13 decides to launch #foxstorm
✤ #memstorm community rejects and even attacks #foxstorm
✤ FOX 13 goes on the defensive
✤ Community pushes back even harder
✤ FOX 13 relents and joins the #memstorm community
Saturday, May 7, 2011
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The Birth of #memflood
✤ Suggested by Drew Avery ( @CanesDrew )
✤ Promoted by Power Accounts
✤ Numerous Retweets
✤ Fully accepted by the “mainstream” media
✤ Used by Government and Quasi-Government agencies
✤ Shortly after 11:30 p.m. Monday, a random sampling of 500 tweets with the #memflood hashtag had generated almost 1.2 million views that reached an audience of more than 154,000 followers in the preceding 24 hours.
Saturday, May 7, 2011
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#memflood - 7,345 views in 1 dayOriginally posted on private Facebook account that had 328 friends
Saturday, May 7, 2011
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Saturday, May 7, 2011
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So What Now?
✤ Make sure you have a Twitter app on your smart phone
✤ Twitter, Hootsuite, Echofon, TweetDeck, Twitterrific, TweetCaster
✤ Follow folks
✤ Create Hashtags just for fun
✤ Participate in the discussion
✤ Retweet
Saturday, May 7, 2011
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Thanks and let’s talk@amprather
Saturday, May 7, 2011