twitter in a crisis
DESCRIPTION
Presentation on Amnesty UK's social media response to the Egypt crisis, given at NFP Tweetup in February.TRANSCRIPT
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@amnestyuk and #EgyptTwitter in a Crisis
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25th January
Our initial aim was to just become part of the conversation and bring the human rights angle to coverage.
Started to use Twitter for monitoring the action on the ground. Campaign manager passed on contacts to follow on Twitter to enable us to better stay on top of updates.
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Having a man on the ground changed our role online from highlighting content to being a source of information
30th January
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3rd February
Our team arrested, we were becoming part of the story
Asked supporters to take action via email and social media
Over 11,000 emails sent in less than 24 hours
Our staff members were (thankfully) released by the end of the next day
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4th February
By the end if the week we started to round up coverage into:
Campaign centre
Blog post
Media team blog
Photo galleries
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7th February
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12th February
Full digital team in attendance: Tweeting, live blogging, filming, taking photos, uploading...
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Organising globally with #feb12global
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Social media mentions of 'Egypt' and 'Amnesty International' and #feb12global
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Social media mentions of #feb12global by type
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blog.protectthehuman.com
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60 Comments
Direct18%
Social Media29%
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Email27%
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But, nothing was quite as cool as the rickshaw!
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Any questions?Fiona McLaren / @fionamclaren