use of social media in idea generation for research

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SOCIAL MEDIA IN THE RESEARCH IDEA FLOW PDW at AoM 2012, Boston Darja Gutnick University of Groningen, The Netherlands

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my contribution to the new media workshop at the Academy of Management in Boston, 2012 on how to use social media for idea generation in management research

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Page 1: Use of social media in idea generation for research

SOCIAL MEDIA IN THE RESEARCH IDEA FLOW

PDW at AoM 2012, Boston

Darja GutnickUniversity of Groningen, The Netherlands

Page 2: Use of social media in idea generation for research

social media tools virtual collaboration tools

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Nathan, R. N., 2009

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PERCEPTION

Page 5: Use of social media in idea generation for research

idea

ideaidea

idea

idea

article

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idea

idea

idea idea

idea

ideaideaidea

article

Page 7: Use of social media in idea generation for research

idea

idea

idea idea

idea

idea

idea

idea

idea

idea

ideaidea idea

article

Page 8: Use of social media in idea generation for research

idea

idea

idea idea

idea

idea

idea

idea

idea

idea

ideaidea idea

article

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Page 10: Use of social media in idea generation for research

CONCEPTION

Page 11: Use of social media in idea generation for research

idea

idea

idea idea

idea

idea

idea

idea

idea

idea

ideaidea idea

article

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idea

idea

idea idea

idea

idea

idea

idea

idea

idea

ideaidea idea

article

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idea

idea

idea idea

idea

idea

idea

idea

idea

idea

ideaidea idea

article

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idea

idea

idea idea

idea

idea

idea

idea

idea

idea

ideaidea idea

article

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REPRESENTATION

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idea

idea

idea idea

idea

idea

idea

idea

idea

idea

ideaidea idea

article

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