IDEA GENERATION

Materi Program Ideation 2015

CREATIVITY

Believe in creativity

Creativity is defined as the discovery of new connection

Everyone has the capacity to be innovative: We are all unique individuals. Each of us has different ways of expressing our

talents, knowledge, values and interests

We all have the capacity to be creative but we express this potential differently

We approach innovation and change with our own unique blend of the four innovation styles

Visioning

Exploring

Experimenting

Modifying

Combine different talents for maximum results

Obstacle to creativity: Hesitancy to try new things, The right way, We want control, Learn to unlearn and forget

Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Traits of the creative thinking

Willing to challenge the status quo

Curious

Adventurous

Imaginative

Able to make connections

Observant

Flexible

Playful

Tolerates being in the unknown

Continuously learning

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Enjoys complexity

Has many interests

Enjoys a challenge

Intuitive

Able to see new possibilities

Motivated

Collaborative

Analytical

Patient

Persistent

Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Be Curious

Discovering innovative solutions requires open mind, willing to change perceptions when new information surfaces, acknowledging existing alternative ideas

Gaining a broader perspective from a variety of sources, users, stakeholders

Bringing outsiders (Users, experts, partners, communities) to provide feedbacks or bring ideas

Digging deeper to understand various perspectives

Building observation skills, asking probing questions, enjoy asking questions (Why? What If? What Else?)

Taken from Acumen HCD Workshop

Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

DISCOVER NEW CONNECTION

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Discover new connections

Pursue a large quantity of ideas and make connections between these ideas

Discovering new connections through the use of:

Imagination

Diverse stimuli

Creative-connections powertools

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Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Imagination

Imagination is more important than knowledge (Albert Einstein) Imagine more than one use for your product or service

Use your imagination to push the boundaries of what is commonplace

Use your imagination to the opposite of what is expected

Look to other industries or areas for inspiration

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Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Different stimuli

Stimuli are a key ingredient for making new connections Decide what they pf stimuli you need – related or unrelated. The type of stimuli needed depends

on the particular problem and the team’s unique approach to solving problem

Look internally as well as externally for diverse stimuli (list of trends, intuition, internets, historical review, news articles)

Start today to develop a more systemized approach to collecting and sharing diverse stimuli. (write sown on your notebook, smartphone)

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Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Creative-connections Power tools (1)

Rummaging in the attic: many great ideas are sitting in the attics of our minds. Find old ideas and dust them off. Interview others who previously worked on the same challenges and learn from their experience, excavate old research reports, business plans, data base

Cultivating obsession: the best way to find new ideas is to become obsessed with the challenge, meaning that at the beginning of the projects design team take the time to understand the market, the users, the technology, the perceived constraints by observing real people in real-life situation

Analyzing frustrations: solving customer problems sparks innovation, discovering what frustrates consumers about current product, services, or processes.

Identifying the gold standard: seeking out people/organizations that have solved a similar challenge in an outstanding way. Identify them and make a list of elements of the products, processes or programs that made them your golden standards

Adopting and adapting : find great ideas that are already exist somewhere else, adopt and adapt them to your own context

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Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Creative-connections Power tools (1)

Combining ideas: look and practice for new connections through combining diverse objects or ideas around.

Finding similarities: think of other challenges that might be similar or take people temporarily away from the problem encouraging them to change perspective and relate with their own problem. Think about how the problem, product, process, or program similar to other situations. Draw analogies to similar situation.

Breaking down the DNA: break the problem down bit by bit enabling us to focus on the “bit” instead of the whole complex problem. It is similar with reverse engineering. Outline all the element of the products, or steps in the process, look at the DNA and highlight issues and opportunities and how elements can be changed.

Becoming a visual thinker:: when one gets away from the linear process of listing things and starts to draw, new connection appear. Making it visual (objects and their interrelationships allows people to make new creative connections.

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Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Listing and twisting: List the elements, the steps in the products or service, and twist them

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Add a step Make it bigger Find other users Speed up Make it more extreme

Eliminate a step Make it smaller Find other customers Slow down Make it less extreme

Re arrange the steps Make it more expensive Improve the quality Add sound Separate

Outsource a step Change the state Decrease the quality Add motion Make it self service

Add an ingredient Change the shape Align with another product

Add texture Bundle with others

Eliminate an ingredient

Put some fun it Align with another service

Divide it Make it more reliable

Change an ingredient

Change packaging Automate parts License Change color

Combine ingredients Make it easier Find new distribution Standardize Automate parts

Make it educational Make it more complicated

Combine otherprocesses

Accessorize

Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

BRAINSTORMING

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Brainstorming

A group method for idea generation Defer judgment

Strive for quantity

Seek unusual ideas

Combine or build on others’ ideas

Taken from Elaine Dundon, 2002, The Seeds of Innovation: Cultivating the synergy that fosters new ideas

Brain

Storming

Taken from UNICEF Design Challenge

DIG DEEPER

Research Existing Initiatives/Programs

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Aims: gaining inspiration or fresh perspective or lesson learnt from existing programs

Sources: Patent databases

Crowdsource platform

Research results

Talk to experts

Aims: gaining inspiration or fresh perspective from an expert

Taken from UNICEF Design Challenge

TUGAS

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Tugas #8 Dig deeper

Tugas #9 Generate an idea

TUGAS