USANA: IN ACTIONUSANA Green, Children’s Hunger Fund, and Kennedy Jr.

High

Purpose and Target Audience

USANA is about improving oneself, others, and the community. The purpose of USANA’s “In Action” program is to show how easy it is to help these subjects. As it is a multi-million dollar company, USANA provides simple answers to do things that save money and give back to the environment, community, and individuals.

Target Audience:

People with at least high school education

Parents

Conservationists

USANA “In Action” Homepage

In Action Site

“In Action” Corrections to be Considered

•Navigation ( )•Blurbs•Woogi-World•Unification

like RMHC’s

USANA Green

Increase of InterestWith the increase of products that have a “Green” option, the more people will want to know about USANA Green.

Audience to be Considered

People that are coming to USANA Green’s homepage can be grouped into 4 groups:

•Conservationists

•Investors

•Community Members

•Curious Consumers

Questions to be Considered

When coming to USANA Green’s homepage, our target audience will be looking for answers to questions in the text. Their questions may include:

•“How is USANA trying to help out the environment?”

•“How much money does USANA save by going green?”

•“How does USANA benefit my community?”

•“Will USANA’s Green Initiative increase the price of my products?”

Corrections to be ConsideredPage Duplication

USANA.com > About Us > USANA GreenGoogle > USANA Green > USANA Green

You find two different pages for USANA Green depending on how you search for it.These pages should be consolidated into one universal homepage.

Corrections to be Considered

Text (Continued)

Above is the information that the audience would read through to find the information.

Corrections to be Considered

Text (continued)

Above is the same information, but in an easier format to read.

Changed Syntax, Inserted Bullet Points, Consolidated Information

USANA Green Table Example

Tables show how USANA’s different GreenInitiatives are helping the company andThe community.

Corrections to be ConsideredNavigation

Sidebar Menu and Footers

Corrections to be Consideredbringing it together

USANA Green Summary

•Consolidate Information•Text Syntax•Tables for Information/Browsing•Color Change•Sub-headers for Easy Navigation

Children’s Hunger Fund

Children’s Hunger Fund Corrections to be Considered

•Information should be consolidated•Unified topics and headers•Easier explanation of donation process

Kennedy Jr. High

Kennedy Jr. High Corrections to be Considered

•Involvement•Syntax (geared towards a younger audience)•Easier to read formatting (bullets)

Kennedy Jr. High