updated medianext presentation eng as of july09
DESCRIPTION
updated presentation on MediaNext. New media Initiative for Ukraine - Dutch-Ukrainian project on new media technologies for journalists and media-activistsTRANSCRIPT
Interfax-Ukraine, May 27, 2009, Kyiv
MediaNext. New Media Initiative for Ukraine 2 year-long Dutch-Ukrainian project on new media technologies
Why МеdiaNext?
Why this very name was preferred?
МеdiaNext “Media next to you”
2 main ideas:
- Media are becoming more accessible for ordinary users who
are involved to generate content
- Media of the nearest future will reshape future journalism
Main points of MediaNext: objectives and assignments:
Overall objective: to improve knowledge, understanding and use of new media in Ukraine.
Special objectives: а) to promote structural changes in Ukraine in the information era based on “new media thinking”;
b) to make the society able to set media agenda through use of new media;
c) to improve competences of journalists and thus to increase the level of professionalism of Ukrainian journalism.
Main points of MediaNext: geographical outreach
National level - Kyiv+ 5 regions:
- Lviv,
- Odesa, - Donetsk, - Kharkiv,
- Vinnytsya.
Main points of MediaNext: project duration
• 24 months (April 2009 – April 2011)
• І year – needs assessment, development of training modules, establishment of New Media School by Internews Ukraine, first training session
• ІІ year – specialized training modules, advanced training sessions of New Media School, networking of cities to be centers of media innovations in regions of Ukraine.
Main points MediaNext: target audience
350 persons - direct beneficiaries of the project.
5 key target audiences:
• Professional journalists and editors
• Citizen journalists
• Bloggers
• NGOs leaders and civil activists
• Journalism students
Main points MediaNext: structure
• New Media School of Internews Ukraine with a series of training sessions;
• Web-resource as a social network;
• New media related consultations;
• Guest lectures of prominent new media experts;
• Networking of journalism community;
• Summer New Media School for students
Preparation stage MediaNext:
• Development of the first training module: April – May 2009
• Development of a project web-site: May – Oct 2009
• Selection of participants for the first training module: May – early June 2009
MediaNext Blog : http://medianext-ua.livejournal.com/
is one of the main sources of information about the project
MediaNext: New Media SchoolNEW MEDIA SCHOOL
Module name: Course name: Region: Dates:
MODULE 1 Basic new media skills 1.1: АBC on new media and new opportunities for journalists
Kyiv Lviv DonetskKharkiv OdesaVinnytsya
13-14.06.200916-17.06.200921-22.06.2009 July-August 2009
MODULE 2 Changes in traditional media influenced by new media
2.1 Modules of coexistence of traditional media and blogs
Kyiv September-October 2009
2.2 New audiences for a journalist. Course on basics of communication with new media involved
Kyiv (3 sessions)
November-December 2009
2.3 Future of journalism from the point of view of technologies development
Kyiv (3 sessions)
January-February 2010
MODULE 3 Specialized journalism skills
3.1 Author & User. Writing technique and peculiarities of web-positioning
Kyiv (3 sessions)
April-May 2010
3.2 Investigative journalism based on new media
Kyiv (3 sessions)
June-August 2010
MediaNext: Guest lectures of prominent media experts
Type of activity Lector: Topic Region: Dates:
Guest lectures of prominent new media experts
Lector from London(TBD)
Redesigning sites according to new requirements in media.BBC case (TBC)
Kyiv September 2009
Lector from Utrecht University (the Netherlands)
Market competition andEuropean media (TBC)
Kyiv October 2009
Lector from Gazeta Wyborcza (Poland)
Convergence in Polish media. Useful tips for Ukraine (TBC)
Kyiv February 2010
MediaNext: Networking of Ukrainian journalists
Type of activity Networking topics: Format: Region: Dates:
Networking of Ukrainian journalists
Successful start-up online projects in Ukraine within 2009
Barcamp Kyiv September 2009
Journalists without higher education in journalism. Is it necessary to get trained on new media?
Open space Kyiv November 2009
Management of small journalism projects. New media and project optimization
Barcamp Kyiv January 2010
Josh LaPorte, [email protected] manager of programs of the EuropeanJournalism Center (the Netherlands)
МеdiaNext: Key Team Members
МеdiaNext: Key Team Members
Marjan Tillmans, [email protected] Manager of programs of the EuropeanJournalism Center (the Netherlands)
Konstiantyn Kvurt, [email protected]
Head of the Board, Internews Ukraine
МеdiaNext: Key Team Members
Vitaliy Moroz [email protected]
Head of new media department, Internews Ukraine
МеdiaNext: Key Team Members
Olga Sushytska, [email protected]
Project Manager, Internews Ukraine
Natalya Pedchenko, [email protected]
Executive Director, Internews Ukraine
МеdiaNext: Key Team Members
Contact details:
15, Ryzhska St., Kyiv, 04112tel/fax: (044) 458 44 40
Web-site: http://www.internews.ua/ Blog: http://medianext-ua.livejournal.com/E-mail: [email protected]
Thank you for attentionThank you for attention!!