update on global fund resource mobilization and communications strategy 2012-2013 jon lidén,...
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Update on Global Fund Resource Mobilization andCommunications Strategy
2012-2013
Jon Lidén, Director of Communications
10/02/2012GFAN Mtg Amsterdam
TGF Replenishment MechanismGeneva, 15 December 2011
Resource Mobilization 2012
GoalsMove the needle back toward $11.7 billion
announced in NYAmbitious target: $1billion above the $9.7b,
estimate from November 2011Carry out a thorough review of replenishment
mechanismPrepare the ground politically for a successful
4th Replenishment process in 2013.
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TGF Replenishment MechanismGeneva, 15 December 2011
Objectives: Strengthen confidence in GF model amongst core
donors Secure full appropriation and more timely payment
of US pledge Secure increases from UK and Australia Partial payment of arrears from Spain and Italy Ensure continued support from France Build on momentum in the Gulf and secure pledges
from Kuwait and UAE Refocus efforts on reduced list of emerging donors
(Turkey, Mexico, Korea…)
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GFAN Meeting Amsterdam February 8 2012
Discussions still ongoing with incoming GM MTR Likely to be held in Geneva second week of
September Follow up outstanding issues 3 repl CTP, Strategy, Replenishment Review, Results
Report Potentially a pledging opportunity if not previously
held
Mid-Term Replenishment Plans
TGF Replenishment MechanismGeneva, 15 December 2011
Potential Separate Pledging Opportunity
• Requires full engagement of US administration and Congress
• Create a pledging opportunity through public announcement for the US, UK and other selected donors
• Timing: between WB/IMF Spring meeting in April and IAC in July: Current thinking focuses on G20 in Mexico.
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TGF Replenishment MechanismGeneva, 15 December 2011
Where we need help….
Effective, targeted advocacy aimed at governmental, legislative and technical decision makers
High impact interventions by key individual advocates at the highest level
Partners in advocacy to engage closely in support of the CTP and reform of replenishment mechanism
Political pressure focused on countries which have defaulted or where support is visibly (or may be) slipping
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TGF Replenishment MechanismGeneva, 15 December 2011
Communications: Challenges
• Rebuild reputation:
The goal for communications is that by year-end, the adjectives associated with the Global Fund will change…
…from: “troubled”, “crisis-ridden”, “corruption-plagued”…
…to: “live-saving”, “efficient”, “essential”, “renewed”
TGF Replenishment MechanismGeneva, 15 December 2011
A four-fold approach:
1. Mitigate/minimize the effect of bad news:
2. Provide a continuous stream of reassuring updates on the transformation process to donors, implementers, partners.
3. Create a positive, forward-looking, emotional environment of support.
4. Stress the need to continue increased investments and the catastrophe of stagnating/slipping backwards.
Our “Assets”
• Media outreach
• Opinion and social media
• Media trips
• La Bohème
• “10 Minutes – 20 Lives”
• “…because every life has equal value”
10/02/2012Amsterdam