update on cinthol deostick launch [company update]
TRANSCRIPT
7/24/2019 Update on Cinthol Deostick launch [Company Update]
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March 2016
INVESTORS PRESENTATIONCONSUMER PRODUCTS
7/24/2019 Update on Cinthol Deostick launch [Company Update]
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“With just 11% penetration in India,
the DEODORANT segment provides
HUGE opportunity.”
MAT Dec’13 MAT Dec’14 MAT Dec’15
10.9%
11.2%
10.9%
*IMRB HOUSEHOLD PANEL DATA
DEO SPRAY PENETRATION
7/24/2019 Update on Cinthol Deostick launch [Company Update]
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LONGEVITY SKIN IRRITATION
& BURNING
Most deodorant
fragrances last less than
2-3 hours.
40%
consumers claim they are
allergic to deodorant.
VALUE FOR
MONEY
Too heavy on
youngster’s pocket.
Perfume Body Spray : Rs. 250
Deo Sprays : Rs. 195
Roll Ons : Rs. 90- Rs. 155
Current reasons for Non-Usage
7/24/2019 Update on Cinthol Deostick launch [Company Update]
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Presenting
CINTHOL DEOSTICK
Men’s Range Women’s Range
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FRAGRANCE :- Lasts 3X Longer.
SKIN FRIENDLY :- Soft, Gentle on Skin.
VALUE FOR MONEY :- Rs. 69 only.
7/24/2019 Update on Cinthol Deostick launch [Company Update]
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HIGH PERFUME PERCENTAGE CREAM FORMAT = NO WASTAGE
3X more perfume than ordinary.
Ordinary Deo Sprays Cinthol Deo Stick
3%
9%
Perfume %
Cream Format = Direct application
on skin & No Wastage.
Why does it last 3X Longer
than ordinary deo sprays?
7/24/2019 Update on Cinthol Deostick launch [Company Update]
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Top 2 Box Scores, GFK 2015,
Study Across 5 Cities in India.
96%
*said it caused
no irritation to skin.
85%*said it was great
value for Money.
93%
*consumers loved Cinthol
DeoStick Fragrance.
74%
*agreed that fragrance
lasted much longer than
ordinary Deo Spray.
CONSUMER FEEDBACK - AFTER USAGE
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