schneider associates launch of the week: facebook slideshow update

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Week of August 29, 2016

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Week of August 29, 2016

Slideshow Update

Source: https://www.facebook.com/business/news/slideshow-update

Source: http://www.adweek.com/news/technology/face-book-sprucing-its-slideshow-ads-text-and-music-1,https://www.facebook.com/business/news/slideshow-update

Image Source: http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2016/06/Facebook-Slideshow-Feat.jpg

Last week, Facebook announced in a blog post an update to its popular slideshow ads that launched last year.

1. Marketers will now be able to create ads right from their phones.

Source: http://www.adweek.com/news/technology/facebook-sprucing-its-slideshow-ads-text-and-music-1,https://www.facebook.com/business/news/slideshow-update

Marketers will now be able to use text and music in slideshow ads.

2. Marketers will now be able to create ads with text and music including the ability to choose from a selection of stock audio (and soon custom tracks).

Source: http://www.adweek.com/news/technology/facebook-sprucing-its-slideshow-ads-text-and-music-1,https://www.facebook.com/business/news/slideshow-update

3. Marketers will now be able to use up to ten photos per slideshow ad from Facebook’s stock database.

Source: http://www.adweek.com/news/technology/facebook-sprucing-its-slideshow-ads-text-and-music-1,https://www.facebook.com/business/news/slideshow-update

4. Marketers will now be able to convert videos into 10 image slideshow ads automatically with the updated slideshow tool.

Source: http://www.adweek.com/news/technology/facebook-sprucing-its-slideshow-ads-text-and-music-1,https://www.facebook.com/business/news/slideshow-update

What this means for brands:

What this means for marketers:

With these new updates, brands can now interact and engage with their targeted Facebook audiences even more. Brands who are already testing out the new features reported an increase in engagement. It will definitely be a game changer for brands in industries from consumer retail to education.

The expanded option for marketers to manage their advertising on-the-go is an important step. Adding text and music to the slideshow images gives us more freedom to treat these slideshows as videos and expand outside the limits Facebook usually places on advertising images. It is important for marketers to consider thiswhen marketing through paid social media channels.