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UNIVERSITY OF SOUTH CAROLINA

STUDENT MEDIA2016-2017 ADVERTISING GUIDE

THE DAILY GAMECOCK | GARNET & BLACK | SGTV | WUSC

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THIS IS STUDENT MEDIAStudent Media at the University of South Carolina houses four student-run media outlets on campus: The Daily Gamecock, Garnet & Black, SGTV and WUSC-FM. Each offer students real-world experience in print, digital, broadcast, advertising and graphic design, as well as providing you the perfect platform to speak to our student body.

All students, regardless of year or major, are invited to join one, or all four, of the media groups. Each student’s time in the newsroom, behind the mic, or designing builds the experience and skill set needed for internships and jobs after graduation.

CONTACT US:Web: www.sa.sc.edu/studentmedia

Creative: smcreativeservices@sc.edu

Advertising Office: smadsales@sc.edu

Classifieds: saclassi@mailbox.sc.edu

Main Office: 803.777.3888

Advertising: 803.777.3018

Newsroom: 803.777.7726

Fax: 803.777.6482

Student Media1400 Greene StreetRussell House 343Columbia, SC 29208

Sarah ScarboroughDirector of Student MediaE: sarahs@mailbox.sc.eduP: 803.777.5064

Edgar SantanaCreative DirectorE: santanae@mailbox.sc.eduP: 803.777.5094

Degan CheekProduction ManagerE: cheekk@mailbox.sc.eduP: 803.777.2833

Kristine CappsBusiness ManagerE: kristine@mailbox.sc.eduP: 803.777.7866

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The Daily Gamecock, Garnet & Black, WUSC-FM and SGTV are your gateway to reaching the Carolina community. We have a huge following both on campus and online. Our students, faculty and staff trust us for reliable and topical news.

AWARDS& STATS

South Carolina Press Association 2015 & 2016Newspaper’s Use of Social Media & Website

College Media Business & Advertising ManagersDesigner of the Year

College Media Business & Advertising Managers2015 & 2016Best Orientation Publication

College Media Business & Advertising ManagersMedia Group of the Year

33,724 ENROLLED STUDENTS

25,237 UNDERGRADUATE STUDENTS

South CarolinaPress Association’s

Collegiate Journalist

of the Year2014, 2015

40,000+Followers on Twitter

@thegamecock

7,100+Likes on Facebook

#18Best College

Newspaper 2015Princeton Review

st Place

th Place

55% Female Students

45% Male Students

DISTRIBUTION LOCATIONS

100On Campus

30O� Campus

Out-of-StateIn-State

5

4

Full

B: $1080

UD: $960

SO: $840

Add $240 for color

Half

B: $540

UD: $480

SO: $420

Add $180 for color

Quarter

B: $270

UD: $240

SO: $210

Add $120 for color

Eighth

B: $135

UD: $120

SO: $105

Add $60 for color

Sixteenth

B: $54

UD: $48

SO: $42

Add $24 for color

Add $180 for color

Half Vert.

B: $540

UD: $480

SO: $420

Established in 1908, The Daily Gamecock is the editorially independent student newspaper at the University of South Carolina. The print version is published Monday and Thursday during the fall and spring semesters and eight times during the summer.

SIZES & PRICINGB = Business RateUD = University or NonprofitSO = Student Organization 1 = 1.528”

2 = 3.221” 3 = 4.917”

4 = 6.612” 5 = 8.306” 6 = 10”

Column Sizes

@thegamecock @dailygamecockThe Daily Gamecock

1 x 5x 10x 20x 50x Open 20% 30% 40% 50%

Full Page B $1080 $864 $756 $648 $540 UD $960 $768 $672 $576 $480 SO $840 $672 $588 $504 $420

Half Page B $540 $432 $378 $324 $270 UD $480 $384 $336 $288 $240 SO $420 $336 $294 $252 $210

Quarter Page B $270 $216 $189 $162 $135 UD $240 $192 $168 $144 $120 SO $210 $168 $147 $126 $105

Eighth Page B $135 $108 $94.50 $81 $67.50 UD $120 $96 $84 $72 $60 SO $105 $84 $73.50 $63 $52.50

Sixteenth Page B $54 $43.20 $37.80 $32.40 $27 UD $48 $38.40 $33.60 $28.80 $24 SO $42 $33.60 $29.40 $25.20 $21

Business Card B $36 $28.80 $25.20 $21.60 $18 UD $32 $25.60 $22.40 $19.20 $16 SO $28 $22.40 $19.60 $16.80 $14

10”x 20.72” 10”x 10.278” 4.917” x 20.72” 4.917”x 5” 4.917”x 2”4.917” x 10.278”

To run ad on: Reserve space by: Approve artwork by: Monday ........................................................Wednesday, 5 p.m. ....................Friday, 11 a.m.Thursday ......................................................Monday, 5 p.m. ............................Wednesday, 11 a.m.

DEADLINE SCHEDULE

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Welcome Back Fall• First issue of fall semester.• Reaches students, families, faculty and staff.• Distributed to all residence halls, campus distribution spots, off-campus businesses and hotels.• 8,000 copies printed.• 6-day shelf life.• Publishes August 12, 2016. Deadline August 5, 2016.

Football Preview• Preview of upcoming football season.• 6,000 copies printed.• 4-day shelf life.• Publishes September 1, 2016. Deadline August 25, 2016.

Parents Weekend • Comprehensive guide to planned activities for the weekend, things to do in the area and more for the 10,000 visiting family members to Columbia for Parents Weekend.• Reaches students, families, faculty and staff.• 6,000 copies printed.• 4-day shelf life.• Publishes September 15, 2016. Deadline September 8, 2016.

Housing Guide• Guide to area housing options.• 8,000 copies printed.• Glossy cover.• Distributed in fall and spring semesters to high traffic on-campus locations.• Publishes TBD. Deadline TBD.

Semester Spotlight • Recap of notable events of the fall semester.• Last print issue of the fall semester.• 6,000 copies printed.• Publishes December 1, 2016. Deadline November 21, 2016.

Best of Carolina • This publication showcases the winners of the Best of Carolina student-voting poll.• 6,000 copies printed.• Glossy cover.• Distributed on campus with heavy distribution to the Visitor’s Center and off-campus businesses.• Long shelf life: distributed through the summer to reach incoming freshmen and their families during orientation.• Publishes February 16, 2017. Deadline February 2, 2017.

Year In Review • Recap of notable events of the past year.• Last print issue of the spring semester.• 6,000 copies printed.• Publishes April 24, 2017. Deadline April 17, 2017.

Carolina Insider• This award winning publication serves as a guide to Carolina and the surrounding community.• Reaches incoming freshmen, transfer students, families and visitors.• 8,000 copies printed.• Glossy cover.• Distributed during summer orientation and through early fall.• Publishes June 2017. Deadline May 2017.

SPECIAL PUBLICATIONS

$500

Add $200 for color

$275

Add $100 for color

$275

Add $100 for color

$150

Add $50 for color

$75

Add $25 for color

10” x 9.75” 10” x 4.792” 4.917” x 9.75” 4.917” x 4.792” 4.917” x 2”

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Front Page AdvertisingPlace your ad on our front page! We are now offering premium placement at the bottom of our front page. This 10 inch by 2 inch full color ad is $450. Sold on a first come, first served basis.

Classified AdvertisingThe Daily Gamecock offers classified advertising both in the print and online versions of the daily newspaper and gives great exposure to a key demographic in the Midlands. Visit dailygamecock.com/classifieds to create your account and place your ad.

PuzzlesThe sudoku and crossword puzzles are very popular features in The Daily Gamecock. Advertisers can take advantage of this captive audience by placing ads within the puzzle areas. Sold on a first-come, first-served basis; puzzle ads can be purchased for $50 apiece, or $40 apiece for a block of 10 or more per semester.

Preprinted InsertsPlease call 803.777.5064 for information on requirements and rates for inserts.

Deal of the WeekOur Deal of the Week package gives you a full week of exposure across all of our platforms. For $350 your deal will run in each print issue of The Daily Gamecock, on our mobile app, website and will be sent out via Twitter and Facebook three times. You can’t BEAT that exposure! Discounts available for multiple weeks.

PREMIUMPLACEMENT

Not applicable for bulk discount rate.

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SPONSORED TWEETS

Open Rate ................... $50/tweet

3 Tweets ......... $150 ($50/tweet)

5 Tweets ........ $200 ($40/tweet)

10 Tweets ....... $350 ($35/tweet)

20 Tweets ..... $600 ($30/tweet)

Maximize your advertising campaign with sponsored tweets from @tdgdeals. The student market is a mobile market, and Twitter is the best way to effectively reach your targets!

• All tweets will go out from @tdgdeals (1,570 followers) and be retweeted by @thegamecock (40,000+ followers)

• Only 3 sponsored tweets per day: 1 per time slot 8 a.m.-1 p.m., 1-6 p.m., and 6-11 p.m.

• Tweets must begin with PAID AD and end with #TDGads

• Sponsored tweets can only be purchased in conjunction with a print or online schedule

E-NEWSLETTER

Reach our growing audience through our daily email newsletter! The Daily Gamecock newsletter is emailed to more than 2,000 USC students, parents, alumni, faculty and staff. Our open rate is currently at 42%, which is well above the industry average of 16%.

1. Top banner ............................................... $150

2. Middle banner ......................................... $100

3. Bottom banner ..........................................$50

Rates: Monday–Friday

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2

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560 x 100 pixels

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DAILYGAMECOCK.COM

The Daily Gamecock’s online edition serves students, parents, alumni and thousands more with content from the day’s paper as well as supplemental photo slideshows, videos and exclusive online features and news content. The site is updated as news breaks and features unfold throughout the day. Both The Daily Gamecock’s Twitter and Facebook 47,000+ followers are directed to the site.

Sizes & Pricing

1. Leaderboard $250/week

2. Medium Rectangle $200/week

3. Vertical Rectangle $200/week

4. Mobile Website Ad $100/week

728 x 90 pixels

300 x 250 pixels

300 x 600 pixels

320 x 50 pixels

August 1, 2014 - May 1, 2015

Website Statistics

340,607 sessions

of website visits were on a mobile device53%

185,847 users

943,000 page views

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1

3 4

1

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DAILY GAMECOCK MOBILE APP

downloads of The Daily

Gamecock app

20,000+

The Daily Gamecock mobile app is a great way to connect with Gamecocks on the go. Place a link to your business on the home screen for Carolina news and reach thousands of our mobile users. Link directly to your website or mobile app to reach our rapidly growing audience. Check with your account representative for up-to-date user stats.

1. Tile Placement $125/week

Purchase a tile that will live on the home screen of The Daily Gamecock app. Every time a user opens the app, your logo will be there! Once a user taps your tile, they will be sent to your website. Limited space available. Design restrictions apply.

2. Click-To-Call Tile $125/week

Tiles can serve a multitude of purposes. With our click-to-call tile option, once a user taps your logo, they will be prompted to call your business directly from the app. Design restrictions apply.

3. Banner Advertisement $70/week

We are also pleased to offer banner advertising for iPhone, iPads and Android devices. This advertisement will run across several platforms and must include five pieces of art.

Art size:

1272 x 404 pixelswith link for desired click-through

1272 x 404 pixelswith phone number to attach

640 x 100 pixels640 x 200600 x 500320 x 50300 x 250with link for desired click-through

Sizes & Pricing

3

1 & 2

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Whether you need a video for a website, television or YouTube - SGTV can produce a high-quality video for whatever your needs are. For more information please contact your account representative or you can call the station directly at 803.777.3760, or visit our website sgtv.sc.edu.

FILM

FULLY PRODUCED VIDEO FILMING

1 Day Shoot (4 hours) ......$600

2 Day Shoot (8 hours) ......$1200

3 Day Shoot (12 hours) .....$1600

1 Day Shoot (4 hours) ......$200

2 Day Shoot (8 hours) ......$400

3 Day Shoot (12 hours) .....$600

Commercial, Reel, Training, Promotional, recruitment, Music Video, etc.

Speakers, Shows, Weddings, etc.

• Prices may be adjusted based on consultation meeting.• Video filmed and edited, including sound and graphics.• Music licensing available (Pricing based on the needs of the project)

• Videos will be filmed with sound and raw footage will be delivered with little or no editing. • Minor editing can be added and pricing will depend on th event.

SGTV - Student Gamecock Television @SGTVatUSC @sgtvatusc

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WUSC-FM is USC’s non-commercial, HD, free-format radio station broadcasting at 90.5 FM. The station transmits with a range of 30 miles and serves an International audience with a webcast at wusc.sc.edu. Through underwriting, local businesses have the opportunity to be recognized as supporters of the station. For more information call the Public Affairs Director at 803.777.7172, or visit wusc.sc.edu.

WEEKLY PACKAGE OPTIONS

spot pricingMorning Drive Time . . . . . . . . . . . . . . . . . . . . .

Afternoon Drive Time . . . . . . . . . . . . . . . . . . .

Full Day Package . . . . . . . . . . . . . . . . . . . . . . .

4 – 8 p.m.

$165

$120

$120

7 a.m. – 8 p.m.

7 – 10 a.m. 2 spots per day / 10 per week

2 spots per day / 10 per week

3 spots per day / 15 per week1 Morning Drive Time1 Midday Drive Time

1 Afternoon Drive Time

20 spots ...................... $200

40 spots ...................... $340

60 spots ...................... $420

90.5 FM

WUSC FM Columbia @WUSC @wuscfm

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Garnet & Black, the university’s student magazine since 1994, brings national style and interest to the collegiate and community level. The magazine focuses on issues of general interest to the Carolina community - giving students a creative outlet to showcase their writing, design and photography. The magazine’s roots are in the community, and Garnet & Black finds its way into the hands of some of the city’s most-followed shop owners, stylists and fashion junkies.

With four printed editions a year and a strong online presence, Garnet & Black draws in readers year-round with weekly blogs, online-only features and event coverage. Each of the magazine’s full editions are also available online, putting your business in front of visitors seeking high impact content and cutting-edge design.

Sizes & Pricing

Back Cover (8.5” x 11”) ...........................$750

Inside Cover (8.5” x 11”) .........................$650

Full Page (8.5” x 11”) ...............................$550

Half Page (8” x 5.125”) ...........................$350

Quarter Page (3.875” x 5.125”) ...........$250

8.5” x 11” 8” x 5.125” 3.875” x 5.125”

Garnet and Black Magazine @garnetandblack

SizesAll print ads include an online ad.

1. Leaderboard

2. Medium Rectangle

728 x 90 pixels

300 x 250 pixels

gandbmagazine.com

The Garnet & Black’s website posts weekly blog content, photo slideshows, videos and exclusive online features, as well as, content from the latest print issue.

@garnetandblack

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CREATIVESERVICES

Student Media Creative Services & Production is an award-winning ancillary unit made up of student designers and professional staff. Creative Services’ mission is to provide high-quality design services to clients both on and off campus. When you purchase ad space in The Daily Gamecock, Garnet & Black or their websites, design services are included!

DESIGN Services

We provide the following design services to the Carolina community:

Online and social media graphics Flyers and handbills

Print and digital ad designs(for other publications)

Brochures and more!

Promotional items Signs and posters

$25/hour* Prices vary on the size of the project and number of revisions.

UofSC Student MediaStudent Media Creative Services

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ONLINELeaderboard = 728 x 90 px

Med. Rectangle = 300 x 250

Vert. Rectangle = 300 x 600

Mobile Website = 320 x 50

MOBILETile = 1272 x 404 px

Banner Ads = See page 9

GARNET & BLACKBack Cover = 8.5” x 11”

Inside Cover = 8.5” x 11”

Full = 8.5” x 11”

Half = 8” x 5.125”

1/4 = 3.875” x 5.125”

Bleed: 0.125”

TABLOIDFull = 10” x 9.75”

Half = 10” x 4.792”

Half vert. = 4.917” x 9.75”

1/4 = 4.917” x 4.792”

1/8 = 4.917” x 2”

BROADSHEETFull = 10” x 20.72”

Half = 10” x 10.278”

1/4 = 4.917” x 10.278”

1/8 = 4.917” x 5”

1/16 = 4.917”” x 2”

Front Page = 10” x 2”

DESIGNERCHECKLIST

Alcohol Advertising PolicyAdvertisements for beer and wine may be accepted but must conform with the Alcoholic Beverage Control Act. In addition, advertising for beer and wine must include the following statement: “If you are under the age of 21, it is against the law to buy alcoholic beverages. All South Carolina regulations enforced.” Advertising of other alcoholic beverages is not acceptable. Advertising for beer and wine will not be accepted if it portrays individuals in a discriminatory manner, encourages high-risk consumption, or places an emphasis on quantity or frequency of use. Beer and wine should not be the only or central themes of such advertisements.

Cancellation PolicyCanceling or rescheduling an ad can be done at no charge when complying with the published deadline. Cancellation of an advertisement after the reservation deadline cannot be guaranteed. Advertisers who cancel after deadline will be responsible for the reserved ad space.

PaymentAll advertising must be pre-paid by the deadline, unless credit arrangements are made in advance. Failure to pre-pay by this time will result in a canceled ad. All balances must be paid within 30 days of publication. Please make all checks payable to “USC Student Media.” For a complete list of policies, please speak with your advertising representative.

ADVERTISING POLICIES

If artwork is not emailed by deadline, you risk your advertisement not running at your cost.

Deadline

Artwork emailed to smcreativeservices@sc.edu

11 a.m. the day before publication

Format

Adobe PDF (.pdf)

Adobe InDesign (.indd)

Adobe Illustrator (.ai)

Microsoft Word, Publisher, PowerPoint, Excel, Pages, JPEGs, GIFs, PNGs and Quark Express

We do not accept:

Settings

CMYK Color Mode

300 DPI Resolution

All fonts outlined

All images embedded

These pieces of art will be in RGB color & 72 DPI

ARTWORK SIZES

15

TO SPRING SPORTS CENTER

USC CAMPUS Distribution Locations100

On Campus30

Off Campus

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Publication Dates 2016 - 2017

Special Publications Fall 2016Welcome Back: August 12Football Preview: September 1Parents Weekend: September 15Semester in Review: December 1

Spring 2017Best of Carolina: February 16Year in Review: April 24Carolina Insider: June 1

Notable Dates Fall 2016Classes Begin: August 18Fall Break: October 13-14Thanksgiving Break: Nov. 23-27Classes End: December 2Final Exams: December 5-12Commencement: December 12

Spring 2017Classes Begin: January 9Spring Break: March 5-12Classes End: April 24Final Exams: April 26-May 3Commencement: May 5-6

Football Scheduleat Vanderbilt September 1at Mississippi State September 10vs. East Carolina September 17at Kentucky September 24vs. Texas A&M October 1vs. Georgia October 8vs. Massachusetts October 22vs. Tennessee October 29vs. Missouri November 5at Florida November 12vs. Western Carolina November 19at Clemson November 26

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12 Publication Date

12 Special Publications

12 No Classes