UNZIPPED A brand new alternative lifestyle magazine for all 16 to 24 year olds with edge!

WHO IS THE CLIENT?The Northern Echo

“ You have been commissioned by the Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self-

financed through sales or advertising. You must produce your magazine for a specified audience segment within the 16 to 25 age group.”

Client Limitations• No taboo language

• No inappropriate images• No financial strain on the magazine • Local models and advertising

PCC CODES

1. Accuracy – must make sure everything that is printed is accurate and that the readers aren’t getting false information. 2. Children – under 16’s can’t be photographed or interviewed without parental consent. 3. Privacy – respect people’s privacy.

4. Discrimination – don’t discriminate against anyone when writing about them, this could be to do with race, disabilities etc.

5. Intrusion into grief or shock - be aware that what you print doesn't’t affect someone that it may shock or cause them grief.

INTRODUCTIONHello!

My magazine is called UNZIPPED. It is a new magazine for males and females across the north east aged 16 to 24! The magazine will focus on the

genre of alternative lifestyle. I am here today to convince you that my product is the best for your organization!

HOW WILL I MEET THE BRIEF?

• My magazine will be financed through advertising income. • There will be space for a magazine like mine on the market, which I have

discovered through genre research, it will be different and like no other magazine out there at the moment.

• I will be doing audience research so that I know my magazine will cater for my primary audience.

• I have considered that my magazine will be given out with the northern echo, this means that I will be keeping to certain limitations and making sure it is suitable for everyone to read including my primary and secondary audience.

THE TARGET AUDIENCE• Age – 16 to 24• Gender – male/female• Status – working/not working and in

education• Style – alternative • Socioeconomics – C1 C2 D and E

SECONDARY AUDIENCE

• Age – all ages• Gender – male/female• Status – working/not working/ in education• Style – all styles.• Socioeconomics – C1 C2 D and E

HOW WILL I APPEAL TO MY AUDIENCE?

Local events, activities and storesSimilar aged models - relatable

Interesting topicsInviting imagery

Appropriate coloursChatty and inspiration language

Evenly split image to text ratios Alternative layouts

Interactive articlesEdgy and unique articles

Encouraging tonesAbiding by limitations

Intriguing headers and

titles

Bright colours

Use big and bold fontscreative

GENRE My magazine will focus on music, art, fashion, photography, and my audience.

Bold Masthead

One main image Headers posing enigma

Creative imagery

Similar aged models – older?

DPS ANALYSISDAZED & CONFUSED MAGAZINEBold header – unique layout

Image layout – collage style, different, alternative

Article is set out in a alternative way – 3 columns a page

Sub header uses enigma and lets us know what the article is going to be about, giving the readers insight.

various colours used, wider audience

Branded fonts

Article stands out over imagery, creating contrasts and showing its important

MOCK UPS

SUCCESSFUL:• Colour use• Image to text ratio• Images• Fonts• article

IMPROVEMENTS:• Add more

primary colours

SUCCESSFUL:• Images• Article• Quote Inserts

IMPROVEMENTS:• Colours used• Article length• fonts

Focus group feedback:

MY IDEA

This magazine will have…• 16 pages• Front cover• Contents page• Dps1 –What do your tattoos say about you?• Dps2 –Do it again• Dps 3 – Can you define beauty?

BRANDING

• Font – bold and in capital letters.• Colour – primary colours.

• Layout – image to text ratio will be split, border around each article.

HOW WILL MY MAGAZINE BE DIFFERENT?My magazine will explore different issues compared to dazed and

confused, it will be a alternative lifestyle magazine but unlike any other.

• There will be more serious articles• A chatty atmosphere and tone within articles• Fashion ,where to buy clothes in the local area

• The name – The name is unusual and different so it fits with the genre of an alternative magazine. – You are unzipping the magazine

and finding out what’s inside.• USP - edgy style, relatable to the audience. Providing them with

articles that they can do something with.it will inspire and interest. It will encourage the audience to think in even more different ways, which I think they will appreciate as they are already do, they are

alternative.• It’s local – this gives local business's a chance and interest to advertise in this magazine because they will want to because it gets

delivered to every house in the local area.

FRONT COVER AND DPS ANALYSISMASTHEAD IN A BIG AND BOLD FONT, WITH OUTLINED BLACKSELL LINES

MAIN SELL LINE

USE OF PRIMARY COLOURS THROUGHOUT

SUB HEADINGS USING ENIGMA

MAIN IMAGE IS BIG AND CREATES MYSTERY AS TO WHAT WHATS INSIDE

BANNER GIVES INSIGHT AS TO WHATS INSIDE

FRONT COVER

CONTENTS PAGE TITLE IN BOLD, BRANDS MAGAZINE

SMALL IMAGES GIVE INSIGHT AND POSE ENIGMA

INFORMATION ON WHAT’S INSIDE WILL STAND OUT ABOVE THE BACKGROUND

A BORDER WILL BE PUT ON EACH PAGE THROUGHOUT THE MAGAZINE, THIS WILL BRAND IT AGAIN.

CAPITAL LETTERS USED TO EXAGGERATE WHATS INSIDE, THIS MAKES IT SEEM MORE INTERESTING TO READ

COLOURS SUCH AS BLACK AND WHITE ARE USED.

DO IT AGAIN

This article will be about fashion that has returned from the past to become the present fashion today. It will look at 80’s and 90’s fashion and compare the clothing from then to the clothing of today. Look at shops in local areas to show where to buy these types of clothing. Helpful information for the readers.

DO IT AGAIN - ARTICLE

TITLE – USES A BOLD FONT

BREAK OUT BOX

SUB HEADER APPEALS TO AUDIENCE AS THEY ARE INTERESTED IN FASHION AND POSES ENIGMA

IMAGERY WILL BE IN A COLLEGE STYLE LAYOUT – APPEALING TO THE AUDIENCE AS IT IS DIFFERENT AND ‘ALTERNATIVE

CHATTY TONE

INFORMATION AND ADVICE

PRIMARY COLOURS USED

WHAT DO YOUR TATTOOS SAY ABOUT YOU?

This article will talk about stereotypes. Relatable to the readers? YesIt will be a interview style article with focusing on one female who expresses herself through tattoos, she will tell us about her experiences.

The article will talk about self expression, self expression can be done in many different ways: art, music, photography, fashion – this relates to the genre of the magazine. Article would suit the target audience.

The article will try to bring across the message that we shouldn’t judge anyone by how they look, the readers may appreciate this because they themselves don’t conform to the typical mainstream image. They are different and alternative.

WHAT DO YOUR TATTOOS SAY

ABOUT YOU? - ARTICLESUBTLE FONT USED – SHOWING SERIOUSNESS OF ARTICLE PRIMARY

COLOURS USED TO MAKE THE ARTICLE APPEALING TO BOTH GENDERS

CHATTY AND ENGAGING TONE – SUITABLE FOR AUDIENCE

IMAGE TO TEXT RATIO SPLIT EVENLY

QUOTE SUBHEADER USED – MAKES AUDIENCE INTERESTED IN THE ARTICLE – WANTING TO READ MORE

Can you define beauty?

This article will approach the topic of how mainstream magazines are bring across the wrong image to people. Using models who are the ‘perfect image’ which makes people who don’t look like this feel like they may need to look like this, it’s all we see.

There should be more alternative lifestyle magazines using real people. – relatable to audience. They will appreciate topic. They are already different, they don’t look like what the people do in vogue magazine.

The article will focus on everyday people who are happy with themselves for who they are, using local people of the same age group. – relatable.

The article will bring across a message that you are who you are and you shouldn’t compare yourself to anyone else. – hopefully making the reader feel more positive and think in a different way.

CAN YOU DEFINE BEAUTY? - ARTICLE

SUBTLE FONT AGAIN SHOWING SERIOUSNESS AND SOFTER TONES OF ARTICLE

TITLE AND SUBHEADER ASKING A QUESTION MAKING THE READER ANSWER AND WANT TO READ MORE

IMAGERY REFLECTING MIRROR TO FUTURE SELF

MALE AND FEMALE MODELS USED TO MAKE ARTICLE APPEALING TO EVERYONE

POSITIVE CONCLUSION

INSPIRATIONAL AND CHATTY TONE

Commercial Viability

Editorial Personnel

Equipment

Printing

Advertising incomeCover priceTotal sales estimateSales income

UNZIPPED MAGAZINE

• PAGES – 16• ADVERTS – 5• PAPER QUALITY – 115 GSM• FRONT COVER QUALITY – 150 GSM

Don’t need to spend a lot of money on paper quality as it is being given out free,

door to door.

The articles within the magazine take the focus away from the paper quality and will

make the reader interested in the magazine.

EXPENDITURE

After costs of editorial personnel, equipment

and printing for this magazine, the total

expenditure will be £3005.28

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INCOME

This is the rate card for The Crack magazine, which is delivered out to households for free. They distribute 22,000 copies for these households. As a starting point I will be making 5,000 copies and giving them out to a local town. I have divided the prices by 4 and averaged them out to create my prices for this magazines own rate card.The advertising income for this magazine will be £7000

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TOTAL PROFIT

The total profit overall for this magazine will be:£3994.72 after getting everything needed to make the

magazine from the finances from the advertising, which is £7000

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THE BRIEF

• Produce a magazine that will be self financed through sales or advertising.

• Produce a magazine of any style or genre

• Produce a magazine for a specified audience.

• Abide by client limitations.• Make sure there is a gap in the market for the product, ensuring it will do well and there won’t be anything else like

it.

MEETING THE BRIEF• My product will be self – financed through advertising, making it a easy product

to make.

• After picking a specified target audience and doing audience research through focus groups and feedback I know what my audience will want so I know how to cater for their needs.

• Through genre research I have identified that there is a gap in the market for this magazine.

• I will follow client limitations in order to make this magazine appropriate for both my primary and secondary audiences.

• The magazine will be suitable for the target audience as it will involve everything they are interested in.

Thank you!