unsexy conf 2013: michael mandel, compstak
TRANSCRIPT
Friday, August 9, 13
LESSONS LEARNED
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PROMOTINGOURSELVES
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STAY FOCUSEDW H AT W E T H O U G H T
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ALWAYS SHOW UPW H AT W E L E A R N E D
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CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
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JAN
2012 2013
FEB MAR APR MAY JUN JUL AUG SEPT OCT NOV DEC JAN FEB
NEW MEMBER INVITES
CompStak in 3 Wall Street Journal Articles
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PR & CONTENTSTRATEGY
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WE ARE THE NEWS,OR, WE CREATE CONTENT
W H AT W E T H O U G H T
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WE ENHANCE THE NEWSW H AT W E L E A R N E D
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Publication Date PR ExpenseThe Real Deal July 1 $0
Bisnow July 2 $0Commercial Observer July 10 $0
The Real Deal July 11 $0The Real Deal July 17 $0
Commercial Observer July 22 $0Bisnow July 23 $0
The Real Deal July 24 $0Bisnow July 25 $0
Wall Street Journal July 29 $0The Real Deal July 29 $0
Globe St July 30 $0Bloomberg July 31 $0
The Real Deal July 31 $0
PRESS MENTIONS - JULY
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OUR CONTENT
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DATA IS BORING & NOT CONTENT
W H AT W E T H O U G H T
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PLANT IDEAS FOR STORIES WITH DATA ANALYSIS
W H AT W E L E A R N E D
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Hi Gus,
We have our Q2 Effective Rent Report ready. The report covers the trends in office rent and concessions in Midtown, Midtown South and Downtown. We are also looking at the spreads between asking and starting rent in all markets
Here are two interesting trends that emerge from the report:
1. The low availability of large blocks of space in Midtown South is driving tenants to look for large blocks of space in other markets that have a “Midtown South” creative feel. For example, the former NY times building.
2. The high demand for space in Midtown South has driven the rent of Class B office space in this market higher than Class B space in Midtown and Downtown.
Please take a look at the attached report - kindly keep it confidential for now, and plet us know if there is any interest.
Best,
Danny
Here are two interesting trends that emerge from the report:
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WHO DOES PR?
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CONTROL YOUR MESSAGE& HAVE A PR PERSON
W H AT W E T H O U G H T
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EVERYONE DOES PRW H AT W E L E A R N E D
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CEORESEARCH TEAMEXPANSION TEAMCOMMUNITY TEAMMARKETING TEAMDEVELOPMENT TEAMSALES TEAM
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Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:• Weisscomm Group• Weather Channel• Under Armour• New York Media• Helbraun, Levey & O’Donoghue• Carl Fischer Music• Up• Recyclebank• Mediaocean• National Futures Association• Facebook• Banco Itau• Shop Architects• Crain Communications• Harris Rothenberg• AC Lion
Let me know if we can be helpful!
Best,
MM
GETTING PR
Friday, August 9, 13
Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:• Weisscomm Group• Weather Channel• Under Armour• New York Media• Helbraun, Levey & O’Donoghue• Carl Fischer Music• Up• Recyclebank• Mediaocean• National Futures Association• Facebook• Banco Itau• Shop Architects• Crain Communications• Harris Rothenberg• AC Lion
Let me know if we can be helpful!
Best,
MM
FORM RELATIONSHIPSWITH REPORTERS
W H AT W E T H O U G H T
Friday, August 9, 13
Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:• Weisscomm Group• Weather Channel• Under Armour• New York Media• Helbraun, Levey & O’Donoghue• Carl Fischer Music• Up• Recyclebank• Mediaocean• National Futures Association• Facebook• Banco Itau• Shop Architects• Crain Communications• Harris Rothenberg• AC Lion
Let me know if we can be helpful!
Best,
MM
BE TOP OF MINDW H AT W E L E A R N E D
Friday, August 9, 13
Just wanted to give you a heads up, that we have complete comps for many of your lease beat stories. If you want to include the details on any deal in a future article, just shoot us an email or call us and we'll send you the details. We don't always have the comps by the time you write the article, but we often do.
At a quick glance, I noticed that we have comps for recent deals you've written about like:• Weisscomm Group• Weather Channel• Under Armour• New York Media• Helbraun, Levey & O’Donoghue• Carl Fischer Music• Up• Recyclebank• Mediaocean• National Futures Association• Facebook• Banco Itau• Shop Architects• Crain Communications• Harris Rothenberg• AC Lion
Let me know if we can be helpful!
Best,
MM
Friday, August 9, 13
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
WORKING WITH REPORTERS
Friday, August 9, 13
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
BE RESPONSIVE WITH REPORTERS
W H AT W E T H O U G H T
Friday, August 9, 13
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
BE REALLY, REALLY RESPONSIVE
W H AT W E L E A R N E D
Friday, August 9, 13
CBRE Group CBG +2.31% won the top spot this year in the unofficial competition among brokerage firms to complete the most big-office leasing deals, representing the tenants in three of 2012's five biggest transactions.
For example, in this year's largest deal, Viacom International VIAB +6.20% renewed its 1.6 million-square-foot lease at 1515 Broadway in Times Square. The value of the 15-year deal was about $1.2 billion, according to CompStak, a real-estate data service.
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PRESS MENTIONS
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WE WANT BIG NAME PRESS MENTIONS
W H AT W E T H O U G H T
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TARGET BEATS REACHW H AT W E L E A R N E D
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WHAT PUBLICATIONS DO OUR CUSTOMERS READ?
WHAT REPORTERS ARE MOST ACTIVE IN OUR SPACE?
WHO HAS COVERED OUR COMPETITORS?
WHAT EVENTS DO OUR CUSTOMERS ATTEND?
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NAME DROPPING
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BE CAREFULW H AT W E T H O U G H T
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ASK FORGIVENESS LATERW H AT W E L E A R N E D
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ALWAYS SHOW UP
W H AT C O M P S TA K L E A R N E D
ASK FORGIVENESS LATER
WE ENHANCE THE NEWSPLANT IDEAS FOR STORIES
EVERYONE DOES PRBE TOP OF MIND
BE REALLY, REALLY RESPONSIVETARGET BEATS REACH
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