unmetric facebook analysis
DESCRIPTION
TRANSCRIPT
Copyright © 2012 Balvor LLC. All Rights Reserved. 1
Wal-
Mart
JCPenny
Targe
t
Macy's
Sears
Old Nav
yKohl's
Nordsto
rm Gap
30.1%
35.7%
20.6%
10.3%
39.3%
18.3%
27.4%
11.2%13.3%
Negative Sentiment*
Facebook & Sentiment Analysis: Lessons Learned
Source: unmetric (link: http://bit.ly/ZXe3Du ) *Represents share of posts, excluding admin posts.Source: Balvor LLC
Facebook can be another platform to help improve customer service
Sentiment analysis can help identify trends and issues affecting the shopping experience