social media marketing - onalytica · 26 unmetric unmetric 10.59 27 socialbakers socialbakers 10.58...
TRANSCRIPT
SOCIAL MEDIAMARKETING
TOP 100 INFLUENCERS AND BRANDS
Top 100 Lists
Network Maps
Key Insights
Comparison
inside
i
Methodology
methodologyThe PageRank based methodology we use to extract in�uencers on a particular topic (tweets mentioning "social media marketing" OR smm” in this case) takes into account the number and quality of contextual refer-ences that a user receives. These calculations also take into account a user's relevance (number of tweets on topic), reach (number of followers) and reference (how often they appear in Twitter lists).
If you want to learn more, please read our article that outlines in�uencer identi�cation.
take me there
BIG
the
367,557tweets
data
270days
5
BIG4,197
unique engagements
94,779total engagements
Interactions between social mediamarketing in�uencers and brands
This map was created using our In�uencer Relationship Management software.
Learn More
Interactions between social media marketing in�uencers and brands
This map was created using our In�uencer Relationship Management software.
Learn More
IndividualsTop 100
How do they stack up?INDIVIDUALS - TOP 25
Normalised PageRank
0 20 40 60 80 100
Jeff Bullas
Lee Odden
Neal Schaffer
Mark Schaefer
Michael A. Stelzner
Kim Garst
Pam Moore
Ian Cleary
Rebekah Radice
Andrew Hutchinson
Glen Gilmore #SocBiz
Sam Hurley
Donna Moritz
Brian Fanzo
Tamara McCleary
Susanna Gebauer
Mark Fidelman
Larry Kim
Marsha Collier
Melonie Dodaro
Brett Relander
Brian Honigman
Tim Fargo
Tony Restell
Terri Bauman
INDIVIDUALS 1 - 50Rank Name Twitter Handle Influencer Score
1 Jeff Bullas jeffbullas 100.00
2 Lee Odden leeodden 61.34
3 Neal Schaffer NealSchaffer 43.38
4 Mark Schaefer markwschaefer 42.98
5 Michael A. Stelzner Mike_Stelzner 40.57
6 Kim Garst kimgarst 34.99
7 Pam Moore PamMktgNut 33.47
8 Ian Cleary IanCleary 33.28
9 Rebekah Radice RebekahRadice 32.46
10 Andrew Hutchinson adhutchinson 28.34
11 Glen Gilmore #SocBiz GlenGilmore 27.54
12 Sam Hurley ➤➤➤➤➤➤➤➤➤ Sam___Hurley 20.14
13 Donna Moritz SociallySorted 19.49
14 Brian Fanzo iSocialFanz 18.78
15 Tamara McCleary TamaraMcCleary 18.10
16 Susanna Gebauer dreckbaerfrau 17.86
17 Mark Fidelman markfidelman 17.64
18 Larry Kim larrykim 16.99
19 Marsha Collier MarshaCollier 16.52
20 Melonie Dodaro MelonieDodaro 16.34
21 Brett Relander BrettRelander 14.95
22 Brian Honigman BrianHonigman 14.63
23 Tim Fargo alphabetsuccess 14.12
24 Tony Restell tonyrestell 13.80
25 Terri Bauman TerriBauman 13.74
26 Peg Fitzpatrick PegFitzpatrick 13.70
27 Jack Kosakowski JackKosakowski1 12.94
28 Robert Caruso fondalo 12.77
29 Pam Dyer pamdyer 12.73
30 Bryan Kramer bryankramer 12.16
31 Massimo Petrucci MassimoPetrucci 12.06
32 Stuart Davidson RealSocialShark 12.03
33 Ron Sela ronsela 11.90
34 Lilach Bullock lilachbullock 11.73
35 Shelly Kramer ShellyKramer 11.53
36 Scott Valentine ScottPValentine 11.53
37 Steve Farnsworth Steveology 11.42
38 Juntae DeLane JuntaeDeLane 10.85
39 Mark Ragan MarkRaganCEO 10.84
40 Daniel Newman danielnewmanUV 10.57
41 Berrie Pelser ☄ BerriePelser 10.54
42 Carlos Gil CarlosGil83 10.50
43 Reg Saddler zaibatsu 10.43
44 Marji J. Sherman MarjiJSherman 10.18
45 Ted Coiné tedcoine 10.16
46 Jeff Sheehan jeffsheehan 9.87
47 Susan Gilbert SusanGilbert 9.76
48 Fabienne Neymarck ArkangelScrap 9.54
49 Jason Sibley jasoncreation 9.23
50 Robert Jones exodusanalytics 9.10
INDIVIDUALS 51-100Rank Name Twitter Handle Influencer Score
51 Michael J. Schiemer MikeSchiemer 9.00
52 Michael Brenner BrennerMichael 8.88
53 Jacob Curtis JacobkCurtis 8.83
54 Jonathan Gebauer jogebauer 8.57
55 Hicham Chraibi hichamchraibi 8.41
56 Gladys Pintado gtpintado 8.34
57 Tim Hughes Timothy_Hughes 7.97
58 John Gregory Olson digitaljgo 7.82
59 Geoff De Weaver geoff_deweaver 7.65
60 Terezie Kyselova ★★★ LadyTerezie 7.61
61 Francis Unson DJFrankieee 7.44
62 Christophe Langlois Visible_Banking 7.28
63 Ian Anderson Gray iagdotme 6.96
64 Maria Dykstra TreDigital 6.94
65 Renilde De Wit RenildeDeWit 6.94
66 Vala Afshar ValaAfshar 6.86
67 KP Kelly KP_Kelly 6.81
68 Tom Pick TomPick 6.70
69 darren_mccowan darren_mccowan 6.53
70 Claudio Inacio cinacio06 6.51
71 Zen Yinger ZenYinger 6.48
72 Aiesya Azaman aiesyabanana 6.46
73 Engin Dikmen gezgintrk 6.35
74 Rachel Miller rachelloumiller 6.20
75 Clint C. Cooper ClintCCooper 6.19
76 Steve Cartwright FX_Digital 6.19
77 Gail Gardner GrowMap 6.18
78 Meghan M. Biro MeghanMBiro 6.18
79 Suzi McCarthy suzimcc 5.96
80 Chris Abraham chrisabraham 5.95
81 Eric T. Tung EricTTung 5.89
82 SimonPorter simonlporter 5.88
83 Lisa Pattenden London_Lady 5.75
84 Alex Stojkovic stojkovic_alex 5.72
85 ♥ Rami Kantari ツ Ramikantari 5.68
86 Lisa B lisabriercliffe 5.60
87 Amar Trivedi Mr_Madness 5.55
88 ► Dr. Zbynek Kysela DrKysela 5.53
89 Chris.Wie.Berlin! chriswieberlin 5.40
90 Jeffrey Levin jilevin 5.34
91 Jose Javier Garde jose_garde 5.33
92 Monica Jade Romeri MJRomeriDDC 5.31
93 Carola vander Linden Carola164 5.25
94 Sarah Arrow SarahArrow 5.19
95 Vic Maine Vic_Maine 5.10
96 Pauline Cabrera Twelveskip 5.07
97 Philippe TREBAUL TheMisterFavor 4.93
98 Lori Ruff loriruff 4.88
99 Ned James NedFL 4.61
100 Ed Leake EdLeake 4.53
BrandsTop 100
How do they stack up?BRANDS - TOP 25
Normalised PageRank
0 20 40 60 80 100
SocialMedia Examiner
HubSpot
TopRankMarketing.com
Social Media Today
Hootsuite
Simply Measured
Sprout Social
Content Marketing
Business 2 Community
Marketing Land
Sprinklr
Curatti
The Drum
GrowthHackers
The Social Marketers
SEO Bookmarks
MavSocial
PR News
TSM_B2B
Social Fresh
Oracle Social
Econsultancy
SteamFeed
Project Peach
SEMrush
BRANDS 1 - 50
Rank Name Twitter Handle Influencer Score
1 SocialMedia Examiner SMExaminer 100.00
2 HubSpot HubSpot 72.97
3 TopRankMarketing.com toprank 68.34
4 Social Media Today socialmedia2day 67.45
5 Hootsuite hootsuite 62.66
6 Simply Measured simplymeasured 44.93
7 Sprout Social SproutSocial 42.96
8 Content Marketing CMIContent 29.66
9 Business 2 Community B2Community 26.73
10 Marketing Land Marketingland 26.60
11 Sprinklr Sprinklr 26.13
12 Curatti janlgordon 25.15
13 The Drum TheDrum 21.79
14 GrowthHackers GrowthHackers 21.31
15 The Social Marketers TheSocialMs 20.12
16 SEO Bookmarks seobookmarks 17.94
17 MavSocial mavsocial 14.83
18 PR News PRNews 14.27
19 TSM_B2B TSM_B2B 12.62
20 Social Fresh socialfresh 12.40
21 Oracle Social oraclesocial 11.85
22 Econsultancy Econsultancy 11.69
23 SteamFeed SteamFeedcom 11.63
24 Project Peach ProjectPeachUK 11.26
25 SEMrush semrush 10.98
26 Unmetric unmetric 10.59
27 Socialbakers socialbakers 10.58
28 TheCounter thecounter 9.62
29 AlexaInformática AlexaInfo 9.50
30 SEO Zib SEOZib 9.42
31 Growth Hacker Pro GrowthHackerPro 9.35
32 Pagemodo Pagemodo 9.35
33 Web's Eye View ExploreWeb2dot0 8.75
34 PR Daily PRDaily 8.64
35 Cision Cision 8.58
36 OMInstitute OMInstitute 8.55
37 MarketHub markethubio 8.41
38 Marketing Technology mktgtechblog 8.31
39 Organic Social OrganicSocial 8.10
40 Huxo Digital Media huxodm 8.08
41 Max. Social Business MSocialBusiness 7.82
42 Virtual Social Media SocialMessage 7.74
43 go4Biz TheSocialMs go4biz101 7.57
44 Mention Mention 7.56
45 Oktopost Oktopost 7.39
46 Social-Hire.com Social_Hire 7.31
47 @hashtagify hashtagify 7.28
48 My Social Point MySocialPoint 7.22
49 PureMatter purematter 7.06
50 eClincher eClincher 6.96
BRANDS 51-100
Rank Name Twitter Handle Influencer Score
51 GTAT idea GTATidea 5.31
52 Smart Growth Hacking SmartGrowthHack 5.08
53 Evolve! Agency EvolveCorp 5.02
54 MediaPost MediaPost 4.62
55 B Squared Media HelloBSquared 4.58
56 LongIsland Marketing LIMCDIGITAL 4.58
57 JSMarketing jsmarketingcom 4.50
58 Blogging 4 ROI Blogging4ROI 4.30
59 MktFan mktfan 4.26
60 Brand Quarterly BrandQuarterly 4.24
61 SMM Campaign SMM_Campaign 4.09
62 Growth Hacking Tips GrowthHackingz 4.07
63 Influencer Tweets InfluencerTweet 4.07
64 Business Trends iBusinessTrends 3.99
65 GaggleAMP GaggleAMP 3.98
66 Bizitalk Bizitalk 3.92
67 eB2B_Cloud eB2B_Cloud 3.89
68 AMA AMA_Marketing 3.83
69 #Technolagy16 TechnolagyConf 3.77
70 SocialSalesContent SocialSalesInfo 3.77
71 CaptureHits capturehits 3.77
72 THE REAL 360WISE® Iam360WISE 3.73
73 Sales Tech Talk Live SalesTechTalk 3.69
74 Live And Social LiveandSocial 3.67
75 World News Report robinsnewswire 3.64
76 creationagency creationagency 3.57
77 Divine Promo Kings KingDivine315 3.49
78 GrowthHacker.am GrowthHackerAm 3.48
79 About Social Media WhySocialMedia_ 3.47
80 Digital Matchbox DigitalMatchbox 3.45
81 Web SEO Analytics webseoanalytics 3.41
82 SocialMediaCampaign SMP_Campaign 3.38
83 Social Media Mktg IT MediaMktgIT 3.37
84 Brandwatch Brandwatch 3.36
85 SM Strategies SM_Strategies 3.34
86 MyCustomer.com MyCustomer 3.21
87 Zoomph Zoomph 3.14
88 Falcon.io FalconIO 3.13
89 Colibri IO ColibriTool 3.11
90 HowTo Tweet Business Twit_ROI 3.10
91 Brand Competition RomanMarkets 3.05
92 eB2B_Health eB2B_Health 3.03
93 TechTweets TechTweets__ 3.02
94 Social Media London SocialMediaLond 2.94
95 Marketing Update mktgupdate 2.92
96 eB2B_ecommerce eb2b_ecomm 2.89
97 Entensive entensive 2.87
98 Twistools twistools_en 2.85
99 SMO Booth smobooth 2.84
100 CallTheMarketingGuy OurMarketingGuy 2.79
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