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Unleashing the Power of PaaS to Harness the Cloud An InformationWeek Webcast Sponsored by

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Unleashing the Power of PaaS to

Harness the Cloud

An InformationWeek Webcast

Sponsored by

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Today’s Presenters

Mike West Vice President and Distinguished Analyst

Saugatuck Technology

Keith Swenson Vice President of Research and Development

Fujitsu America Inc.

Westport, CT ● Falmouth, MA ● Santa Clara, CA ● Frankfurt, Germany

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved ǀ www.saugatucktechnology.com ǀ +1.203.454.3900

Mike West

VP & Distinguished Analyst

Saugatuck Technology

Unleashing the Power of PaaS

to Harness the Cloud

January 15, 2013

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

A Platform: Innovation, Agility, Flexibility, Leverage

Saugatuck Technology estimates that by 2014, 65% or more of all new

business solutions in the enterprise will be Cloud-based or hybrids of

Cloud and on-premises solutions.

Cloud-based PaaS will figure prominently in these solutions because it

can enable a business to operate more efficiently and more effectively

through flexibility and cost savings.

– The target deployment platform may be in the Public Cloud, on an

internal Private Cloud or appliance or anywhere in between.

– The deployed solution may, and probably will, exploit mobility

interfaces on smartphones, tablets and laptop PCs.

Platform-as-a-Service (PaaS) should be seen as a platform for

innovation, agility, flexibility and leverage, rather than merely for

application development, encompassing

– Mobility, Social, Collaborative and Analytics capabilities

– Integrating Cloud and on-premises Data

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

Key Findings

50%

18%

13%

40%

63%

47%

10%

19%

39%

0%

10%

20%

30%

40%

50%

60%

2012 2014 2016

My company’s preference for deploying new business software (on a continuum from On-premises to Hybrid-Cloud

to pure-play Cloud) will be:

On-premise Cloud / On-premise(Hybrid or highly Interwoven deployemnt) Cloud-based(pure-play)

Saugatuck Insight: What we currently consider as hybridized environments blending on-premises and Cloud are

considered to be somewhat of a transitional phase, and that IT and business leaders see Cloud-based solutions as

dominating the longer-term future. We believe that this view will change more in favor of hybridized, interwoven IT and

business environments as enterprises increasingly experience them through 2014.

• Hybridized environments

appear to be seen as

transitional phase toward

a Cloud-dominated future.

• Enterprises appear

increasingly hopeful that

more IT and business can

and will be moved to

Cloud over a very short

period of time.

• The data suggest rapid

and massive Cloud use

growth from 2014 – 2016.

• Potential size-based,

industry-based, and

region-based differences

need to be examined

closely.

Source: Saugatuck Technology n=228

The Future of Clouds: Hybrid Architectures

Copyright 2012 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

Key Findings

Saugatuck Insight: Given the nature of market interest and media focus, Saugatuck expects we will see and hear a lot

more about the faster-growing Cloud solutions and PaaS platform categories over the next few years than about the more

established application categories. This has a real possibility of causing short-term disruption in IT spending, budgeting

and management.

.

• As we have seen, global

enterprises appear

increasingly committed to

moving more IT business

to the Cloud over a very

short period of time.

• The 2011-2013 year-end

data suggest Cloud

solutions and platforms

growing rapidly.

• Software Development

and Test will grow at an

ever faster pace, as the

PaaS market heats up for

Enterprise Development.

• Please note that the

CAGR numbers are not

for revenue, but for

percentage of enterprises

planning to spend.

Source: Saugatuck Technology n=228

Cloud Development Solutions Growing in 2013

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

What Is Platform as a Service?

What Is It? What Is In It? Who Is In It? (sample providers)

Basic Hardware,

Software, Middleware

Networking

Level

0

Cisco, Dell, Fujitsu, HP, IBM,

Intel, Microsoft, Red Hat

Infrastructure-as-a-

Service (IaaS),e.g.,

Compute/Storage,

and Private Clouds

Level

1

Amazon, AT&T, Fujitsu, HP,

IBM, Latisys, Microsoft,

Navisite, NTT, OpSource,

Peer 1, Rackspace,

Savvis,Verizon, VMware

Platform-as-a-Service

(PaaS), other platforms,

e.g., Analytics, Mobility,

Social Networking,

Integration, Security)

Level

2

Accenture, Amazon,

CloudBees, CollabNet, Dell

Boomi, EngineYard, Fujitsu,

Google, IBM, Microsoft,

Oracle, Pentaho, Progress,

RedHat, Salesforce

Software-as-a-Service

(SaaS), hosted

offerings, vertically

purposed solutions

Level

3

Ariba, Adaptive Planning,

Fujitsu, Host Analytics,

Microsoft, NetSuite, Oracle,

Salesforce, SAP, Symantec,

Workday

Cloud Strategy,

Business Process

Outsourcing, Managed

Services, Systems

Integration

Level

4

Cloud Technologies

Cloud Infrastructure

Cloud Platforms & Hubs

Cloud Business

Solutions

Cloud Business Services

and Operations

Accenture, Cognizant,

Comcast, Fujitsu, IBM, Perot

Systems, SAP, Symantec,

Tenzing, Verizon, Wipro

The Saugatuck

Cloud EcoStackTM

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

Leading Ecosystems and PaaS

Level 0

Level 1

Level 2

Level 3

Level 4

Cloud Technologies

(HW,SW,Netwks)

Cloud Infrastructure

(IaaS)

Cloud Platforms & Hubs

(PaaS)

Cloud Business Solutions

(SaaS

Cloud Business Services

(BPaaS)

Google IBM Microsoft Salesforce Amazon

Compute,

Storage,

Database

Hosted ISVs

Identity,

Parallel

Processing,

Workflow

Compute,

Storage,

Database

AppEngine,

Workflow,

Query

Office

Solutions

Compute,

Storage,

Database

Smart

Cloud, HPC,

Workflow,

Query

Hosted ISVs,

Office

Solutions

Compute,

Storage,

Database

Parallel

Processing,

Workflow,

Query

Office

Solutions

Compute,

Storage,

Database

Force,

Chatter,

Query

CRM,SFA

Solutions

Source: Saugatuck Technology

Data Platform,

Java Cloud

Social Network

On Demand

Solutions

Oracle

Compute,

Storage,

Database

Saugatuck Insight: Two notable recent entrants – CloudBees and Fujitsu – provide world-class solutions -- one a Java

development and deployment environment (CloudBees) and the other a Collaborative platform for Development, Workflow

Automation and Integration for both new and existing solutions, targeting both Public and Private Clouds (Fujitsu).

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

Boundary-free Enterprise Changes the Game New Master Architecture

Not based on a single computing-platform

paradigm, but rather on multiple

technologies and platforms that build

synergies among themselves through

loosely-coupled and opportunistic

exchanges of value across Mobile, Social,

Collaborative, Analytics plus Integration –

that make the Boundary-free

Enterprise™ possible.

Integration is the glue that links these

Cloud capabilities together and joins them

to on-premises data assets in data centers

where mission-critical money systems still

operate behind highly-secure firewalls.

Though no two Boundary-free

Enterprises™ are exactly alike,

businesses now have begun to reconfigure

how computing resources are deployed to

take advantage of anytime / anyplace

hybrid computing through an emerging

master architecture.

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

Case Study:

A global pharmaceutical company identified the need for a new

decision-support system that could provide real-time information on

status of new drug development projects combined with up-to-date

information on actual versus budgeted costs per project. The goal was

to deploy the new application via private Cloud to the organization’s

top 300 senior project managers responsible for new drug

commercialization projects.

The firm employed PaaS integration and composite application

development technologies to extract and combine information from the

company’s back-end Oracle Financials and Primavera project

management systems to create the new Cloud-based application,

deployed globally to the firm’s senior project managers.

Re-engineering Legacy Assets for the Cloud

Benefit:

The company estimated that they were able to

• Reuse 70 percent of existing legacy

application functionality

• Reduce the operational costs of system

integration by 80 percent using PaaS..

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

5 Best Practices

1. Have a Clear Business Goal

2. Once Committed, Stick to What Works on Your PaaS

3. Consider an SI as a Knowledge Transfer Partner

4. Know the Product Roadmap of Your PaaS Platform

5. Architect Your Solution for Performance and Maintainability

Saugatuck Insight: Our six years of research into PaaS has led Saugatuck to capture a number of best practices. While

PaaS brings enormous potential into reach, managing that potential in a way that yields the return on investment enterprises

require is still a challenge, as PaaS has not yet reached its full maturity. We would recommend these five best practices as

essential to any successful PaaS implementation.

Copyright 2011 ǀ Saugatuck Technology, Inc. ǀ All Rights Reserved www.saugatucktechnology.com

Unleashing the Power of PaaS

Loosely-coupled solutions are the shape of things to come – solutions on the

horizon, yet not so far distant they can be ignored or postponed. APIs, integration

tools, components are key elements of this new view of a Cloud Development

PaaS in and for the Cloud and the Boundary-free Enterprise. This new PaaS

development model has several key ingredients:

Tools to build new components extending functionality

Tools to extend existing functionality, either open source or developed in-house

Tools to enable integration, either Cloud-to-Cloud or Cloud-to-On-Premises

Tools to enable workflow orchestration among components and services

Tools to manage the integration of mobile devices

The development platform of the near future will require the ability to work with

new and existing assets, both components and services, leverage them for new

purposes, and connect those component assets to realize the potential of their

synergy.

Interstage Business Operations Platform

Overview

Keith Swenson

VP R&D, Chief Architect

Fujitsu America, Inc.

January 15, 2013

Copyright 2012 Fujitsu America, Inc.

Fujitsu at a Glance

Headquarters: Tokyo, Japan

Established: June 1935

Net Sales: US $53 billion

R&D Expenditure: US $2.4 billion

Employees: 166,000 worldwide

3rd largest IT company worldwide

6th largest Application Infrastructure and Middleware software provider

Copyright 2012 Fujitsu America, Inc. 14

We help our customers to improve

their business operations with world-class,

process-oriented software which allows them

to change and innovate the way they do business

with greater speed and flexibility.

We are a software platform vendor with a mission…

Copyright 2012 Fujitsu America, Inc. 15

Add Agility to IT and Accelerate Time to Value

Software

Business

Change Cycle:

1-2

years(s)

3-6

months

6-10

years

6-10

years

Business

Strategy

Technology

Change Cycle:

IT Infrastructure

Interstage BOP Synchronizes

Business & IT Change Cycles

Business Needs

Supporting Technology

Organizational

Structure

Copyright 2012 Fujitsu America, Inc. 16

Interstage BOP Components

Interstage Business Operations Platform (BOP)

Smart Services Grid

Service Oriented Architecture (SOA)

Enterprise Service

Bus

Business

Services

Master Data

Management

Business Process Management Suite (BPMS)

Business

Process

Management

Case

Management

Rules

Management

Business Activity

Monitoring

Composite Application Framework (CAF)

Composite

Application User Interfaces

Task

Management

Co

llab

ora

tive W

ork

sp

ace

Copyright 2012 Fujitsu America, Inc. 17

Customers use Interstage BOP to:

Improve customer service and

satisfaction

Launch new products and services

to market better and faster

Deliver operational excellence, cut

costs, increase revenue and drive

efficiency

Interstage BOP enables transformation in key value disciplines

Customer

Intimacy

Operational

Excellence Product

Leadership

Copyright 2012 Fujitsu America, Inc. 18

A single platform, combining the world of Integration, Business

Process Management, and Composite Application Development

Enables true business and IT collaboration via a single

Collaborative Workspace

Support for any type of workflow including human-to-human

workflows, system-to-system integration-type interactions and hybrid

processes

Modern and open platform, built on a secure, highly available and

scalable architecture

Designed to support multi-tenancy and cloud deployment – deploy

an application development environment in a matter of hours

Differentiators

Copyright 2012 Fujitsu America, Inc. 19

Interstage BOP – Platform-as-a-Service

Deliver complete life cycle of building and delivering Cloud applications and

services

Application Development – aPaaS

Composite application framework to build model-driven business solutions for the Cloud

Business Process Management – bPaaS

BOP BPMS for modeling and execution in the Cloud

Integration – iPaaS

Integration of cloud-to-cloud as well as cloud-to-on-premise systems and data

Full range of integration, process and application

design capabilities in a single Platform-as-a-

Service

Copyright 2012 Fujitsu America, Inc. 20

Key BOP Features

Composite Applications

Dynamic Case Management

Enterprise Scale SOA-based Integration

Master Data Management

On-Premise and the Cloud

Copyright 2012 Fujitsu America, Inc. 21

Key Features: Composite Applications

Composite applications are particularly suitable for:

Subject matter experts and knowledge workers

Anyone participating in a process

Delivering a rich, effective customer experience

What is it?

A way of building user interfaces to present processes, cases,

applications, dashboards etc to users

The capability for business users to self assemble or compose

business mash-ups made up of internal and external information

What does it give you?

High levels of productivity and speed for subject matter experts

to create, share and publish relevant business applications

Technology in the workplace that is as productive as the

consumer IT people use outside work

Disposable application that solves a problem but can be thrown

away

Mix and match structured data from internal systems (e.g. ERP)

with external data (e.g. Google Maps)

A rich way of participating in processes and giving the right

information in one place to the right person (customer,

employee, business manager)

Copyright 2012 Fujitsu America, Inc.

22

Key Features: Dynamic Case Management

Dynamic Case Management is particularly suitable for:

Investigative case applications Fraud, Legal, Regulatory compliance

Service request case applications Customer service, Underwriting, Claims

Incident management case applications Exception management, Healthcare, Complaint management

Case Management Categories

What is it?

A typical process centric approach is suitable for task driven,

structured and standardized functions of an organization

A case centric approach is suitable for case and knowledge

driven, unstructured and collaborative functions that need to

capture the experience and expertise of subject matter

experts

What does it give you?

Collaboration and high speed change for dynamic, ad-hoc,

unstructured operations but with high productivity, efficiency

and governance

Better decision support without constraints whilst retaining

flexibility and control

Fully integrated cases with the data, systems & documents

for an actionable single view of case across the enterprise

Automation of what makes sense to reduce the workload for

“commodity” processes

Copyright 2012 Fujitsu America, Inc. 23

Key Features: Enterprise Scale SOA-based Integration

The SOA Grid is particularly suitable for:

Legacy modernization

System to system orchestration

Extending ERP systems

What is it?

A full integration capability built around an Enterprise Service

Bus delivering Service Orientated Architecture

The Interstage BOP has a SOA grid at is foundation to deliver

connectivity, advanced integration and business services to

support organization wide, mission critical BPM

What does it give you?

A single URL for anything (a process, rule, UI, case, MDM etc)

A way of ensuring enterprise wide business processes work

seamlessly with the existing IT estate

A robust, highly available, highly scalable framework allows

non-stop execution of business processes

Enables enterprises to adapt rapidly to changing business

needs and substantially lowering the total cost of ownership

Copyright 2012 Fujitsu America, Inc. 24

Key Features: Master Data Management

Master Data Management is particularly suitable for:

A single view of risk

A single view of customer or employee

A single view of product

What is it?

A real-time, single, uniform view of data regardless of source from

across an organization giving a consistent context for the use of

data everywhere within the organization

Data stays where it is – this is not “rip and replace” but “leave and

layer”. Integration to data is read & write, data is loosely coupled

What does it give you?

A standards based, reusable single view of data available as a

service

Better, more complete information for your business processes for

customer service, compliance, up-sell/cross-sell etc

More intelligent decision making for key stakeholders

Reduced complexity of data access, transformation, aggregation

and integration behind a standard data service layer

Copyright 2012 Fujitsu America, Inc. 25

Key Features: On-Premise and the Cloud

BPM in the cloud is particularly suitable for:

Outsourcing, BPO and systems integrators

Combining the best of SaaS with existing legacy

Flexible charging models – e.g. subscriptions

What is it?

Enterprise wide BPM in the cloud, on-premise or a hybrid mix of

both

The Interstage platform can run in the public cloud, the private

cloud, on-premise or hosted by a delivery partner. It is exactly the

same platform.

What does it give you?

Business processes spanning the people, applications and services

regardless of where they are. A business process could orchestrate

SAP, Siebel, Salesforce, Google, Azure etc

Choice of using the cloud, not using the cloud, moving to the cloud

when it makes business sense

The best of both worlds – make use of innovative SaaS applications

together with traditional applications and existing legacy

The option of being able to run your business processes as a

service (BPaaS) but retain control of your differentiation and

innovation

Copyright 2012 Fujitsu America, Inc. 26

Global Cloud overview

Resource Pool

Virtual

Platform

Deployment

Virtual Platform

Fujitsu Data

Center

Customers Internet

Intranet

Pay for what you use

Elastic and scalable

Secure and compliant

24x7 help desk included

Trusted, secure virtual platform that is dedicated to a particular customer

Deployed from shared virtual resource pools at our green Tier III data center in Sunnyvale

On-demand via a self-service portal

Microsoft Windows Server 2003 and 2008, Linux, CentOS

Optional (fee-based) services:

Middleware support (SQL)

Additional disk capacity

Backup (system and data)

Load balancing

Private Internet

Global IP address

Copyright 2012 Fujitsu America, Inc. 27

USA - Sunnyvale

Japan

Australia

Singapore

Continental Europe

UK

North America Tier III

datacenter

Fujitsu Global Cloud

First launch in Japan, followed by Australia, Singapore, UK, US and Continental

Europe

Global deployment, implemented locally

Each node is standard and identical; data resides strictly within the region

Copyright 2012 Fujitsu America, Inc.

Q&A

For more information visit us at

http://www.fujitsu.com/interstage

or email at

[email protected]

Copyright 2012 Fujitsu America, Inc. 29