university of md extension-calvert county 4-h uses social media as a educational and recruiting...
DESCRIPTION
Slides showcasing thoughts/lessons learned about using social media in 4-H pursuits.TRANSCRIPT
![Page 1: University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool](https://reader033.vdocuments.site/reader033/viewer/2022060111/556677aed8b42ad5798b4be8/html5/thumbnails/1.jpg)
Elaine Long Bailey
4-H Youth Development Educator
Calvert County, MD
University of Maryland
Extension-Calvert
County 4-H Uses Social
Media as an Educational
and Recruiting Tool
![Page 2: University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool](https://reader033.vdocuments.site/reader033/viewer/2022060111/556677aed8b42ad5798b4be8/html5/thumbnails/2.jpg)
4-H: Where We Were & Where We Are . . .
Then . . .
• Captive audience
• Rural emphasis
• Corn clubs & canning clubs
• Different societal pace
Now . . .
• Latch-key kids
• Rural, urban, suburban
• High-tech projects
• “Wired” at all times
![Page 3: University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool](https://reader033.vdocuments.site/reader033/viewer/2022060111/556677aed8b42ad5798b4be8/html5/thumbnails/3.jpg)
How Do We Serve Youth Today?
• Mastery
• Generosity
• Independence
• Confidence
• Competence
• Caring
![Page 4: University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool](https://reader033.vdocuments.site/reader033/viewer/2022060111/556677aed8b42ad5798b4be8/html5/thumbnails/4.jpg)
The Challenge: Get to the PEOPLE (Kids, Parents, Supporters)
• Get the message of 4-H out!
– Almost 200 project areas available
– Something for EVERYONE
• Facebook touted 800 million users as of 2011
• Projections to reach 1 billion users in 2012
![Page 5: University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool](https://reader033.vdocuments.site/reader033/viewer/2022060111/556677aed8b42ad5798b4be8/html5/thumbnails/5.jpg)
UME Calvert County 4-H Facebook
• Goals:
– Show what 4-H offers today (dispel myths).
– Share our 4-H members’ projects, activities, and accomplishments.
– Provide educational links about timely topics
![Page 6: University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool](https://reader033.vdocuments.site/reader033/viewer/2022060111/556677aed8b42ad5798b4be8/html5/thumbnails/6.jpg)
Let’s Take a Peek . . .
• University of Maryland Extension Calvert County 4-H
• HootSuite
![Page 7: University of MD Extension-Calvert County 4-H Uses Social Media as a Educational and Recruiting Tool](https://reader033.vdocuments.site/reader033/viewer/2022060111/556677aed8b42ad5798b4be8/html5/thumbnails/7.jpg)
Lessons Learned
• HootSuite can be helpful in scheduling posts.
• Make a plan for posts/marketing.
• Share current news (EHV-1 outbreak in horses) to benefit others.
• Photos of kids’ activities, awards, projects, etc. seem to draw the most interest.
• Educational information impact is difficult.
• Keep it fresh to draw people to the page.