ohio state university extension€¦ · 12. ohio state university extension. personnel/operations....
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OHIO STATE UNIVERSITY EXTENSION
Add
Julie, [email protected] Chair, Dept. of Extension
OSU Extension Annual Conference Presentation: Innovation in the City
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OHIO STATE UNIVERSITY EXTENSION
Citation: Fox, J. (2014) Extension Leaders in the City
Why? 7th most populated state
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OHIO STATE UNIVERSITY EXTENSION
Innovation in the City
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OHIO STATE UNIVERSITY EXTENSION
Positioning (Presence and Place)• What is Unique in the City?
• Population Density & Diversity• Community ComplexityLargest Counties Population Largest Cities PopulationCuyahoga (+ Parma 81+) 1,278,024 Cleveland + 396,815Franklin 1,167,484 Columbus 787,033Hamilton 801,350 Cincinnati 296,943Summit 541,788 Akron 198,402Montgomery 535,626 Dayton 141,527Lucas 441,198 Toledo 287,208Stark 375,593 Canton 73,007Butler 368,029Lorain 301,108 Lorain 64,097Mahoning 238,352 Youngstown 66,982
6,048,552
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OHIO STATE UNIVERSITY EXTENSION
Positioning (Presence and Place)• Positioning
• City (Urban, Metro) • Size & Scope• Urban/Suburban/Rural
• Positioning• City (Urban, Metro) • Size & Scope• Urban/Suburban/Rural
• Place in the Community• Offices / Centers / Neighborhoods
• Positioning• City (Urban, Metro) • Size & Scope• Urban/Suburban/Rural
• Place in the Community• Offices / Centers / Neighborhoods
• Messaging• Co-discovery & Collective Impact• Locally Relevant, Responsive Statewide,
Recognized Nationally
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OHIO STATE UNIVERSITY EXTENSION
Positioning Example• OSU Extension in the City
• Criteria/Population
• Place/s• University District
• Considerations• Proximity to Columbus
• Urban-Suburban-Rural Connection
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OHIO STATE UNIVERSITY EXTENSIONPrograms in the CityOHIO STATE UNIVERSITY EXTENSION
• Focus Areas• Food and Agriculture in the City• 4-H Youth Development in the City• Health and Wellness in the City• Sustainable Cities
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OHIO STATE UNIVERSITY EXTENSIONPrograms in the City: Food & AgOHIO STATE UNIVERSITY EXTENSION
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OHIO STATE UNIVERSITY EXTENSIONPrograms in the City: Youth DevelopmentOHIO STATE UNIVERSITY EXTENSION
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OHIO STATE UNIVERSITY EXTENSIONPrograms in the City: Health & WellnessOHIO STATE UNIVERSITY EXTENSION
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OHIO STATE UNIVERSITY EXTENSIONPrograms in the City: Sustainable CitiesOHIO STATE UNIVERSITY EXTENSION
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OHIO STATE UNIVERSITY EXTENSION
Personnel/OperationsRecruiting and Hiring
Types of positions for full-time, project, and volunteer positionsProfessional Development
Same core set of competencies as Extension professionals in other geographic settings +Intensifies the degree to which personnel apply related competencies
Cultural competenceManaging multiple resources and stakeholder agendasMarketing and communication competencies - Positioning to a larger and more diverse audience in a more competitive, complex
MethodsRecognition and Retention
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OHIO STATE UNIVERSITY EXTENSION
Personnel/Operations - Example• Know Your County
• Understand how county is changing• Keep all informed• Recognize how to reach new audiences
• Cultural diversity• Income diversity
• lower/ moderate income cities• Moderate/higher suburbs• Tremendously varied rural areas
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OHIO STATE UNIVERSITY EXTENSION
Personnel/Operations• Suburbanizing County Perceptions and Hiring
• Make sure audiences are served• What is the marketing angle
• Elected officials• Traditional Cliental• New Audiences
• Audiences can not be mutually exclusive but programs can• Rural• Suburban• Urban
• Hire the right person• Diverse skill set • Understands traditional Extension• Non-traditional experiences.
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OHIO STATE UNIVERSITY EXTENSION
Personnel/Operations• Looking to the Future
• Every hire is important• sets a direction for the office • how needs of the county are met
• How does this position work with others? • professional associations• program areas
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OHIO STATE UNIVERSITY EXTENSION
Partnerships/Funding and other resources• Traditional Extension Funding
• Federal/State/County +
• Other• City• Public/Private• Campus/es
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OHIO STATE UNIVERSITY EXTENSION
Partnerships/Funding and other resources
What is Unique in the City?
• Wealth & Diversity of LocalCommunity Based Organizations
• Collaboration Rich Environment• Multi-stakeholder Agendas &
Similar Missions• Well Positioned to Leverage
OSU and Other Educational Institutions a Resource
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OHIO STATE UNIVERSITY EXTENSION
Partnership Example• Preparing Youth for Success
• 4-H Clubs and Groups• AgriScience in the City
• House Bill 59 (ag science careers)• Youth Outdoors
• Youth Leadership
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OHIO STATE UNIVERSITY EXTENSION
Next: VP Conversation…Positioning Programs Personnel Partnerships
Innovation Challenge Fund = Resources
Collective Impact
LocallyRelevant
Responsive Statewide
Recognized Nationally
Creative Campaigns = Trial Experiences
Innovation in Action
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OHIO STATE UNIVERSITY EXTENSION
Citation: Fox, J. (2014) Extension Leaders in the City
OSU – One University
College of Food, Agricultural, and Environmental Sciences
Extension Engaging people
to strengthen their lives and communitiesthrough research-based educational programming
Julie [email protected]
OHIO STATE UNIVERSITY EXTENSION