university of maine rockland: social media for personal and business use
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Presentation launching theTRANSCRIPT
Personal and Professional uses of
Social Media
brought to you by:
URock
October 2, 2012
Rockland, Maine
Times have changed
What young people like to do
• Connecting
• Communicating
• Hanging out
• Flirt
• Get popular
• Express yourself
• Test boundaries
What ISN’T NEW….
What IS NEW….
• You have an AUDIENCE
• You are a PUBLISHER
• You are NOT always in
control of what is published
ABOUT you, or where your
content is seen
Where do people
find what they need?
People are relying more heavily on
interactive online media for their
information via….
http://www.youtube.com/watch?v=3SuNx0UrnEo
Questions get answered.Recommendations are made.
Conversations happen.
Are you part of it?How should you use it?
YouTube: 2nd largest search engine
Facebook now has more than
955 million ACTIVE
users
Facebook: Statistics
• More than 50% of active users log in each day
• People spend over 700 billion minutes per month on Facebook
• 2.7 billion posts are “liked” or commented on each day
• 250 million photos are shared each day
• 1 million business page “likes” are happening each day – and that is shared with all of their friends
Source: Facebook
Social media has changed
our consumption of news
our communication
our language
our behavior
our shopping habits…
our lives
Social Media for Personal Use
How social media has changed
our behavior
• Employer: References? #dontneedem
• Acquaintances can become friends,
quickly
• Friends can become enemies, quickly
• Be THOUGHTFUL when you post, what
you post, to whom you post
Facebook• Do I need to use it? More
than likely you already are
• Visibility: Privacy Controls
Facebook provides
EXCELLENT control of who
sees your data – utilize lists
heavily and control
individual status updates,
photo albums and more.
USE THESE!
• News feed and ticker
functionality – posts can
easily go BEYOND your
friends to THEIR friends
• Spotify incorporates your
musical tastes and listens
“Sooo glad my clients today
can’t tell what a good actress I
am, I was hungover hard, and
hated them all"
Do I need to use it? Great tool
for microblogging, quick posts,
searching and communicating
with a wider audience
Powerful traffic driver to
content and to mobilize
people quickly and organically
(Haiti, Egypt)
Visibility NOT private:
Your posts can be seen by
people searching on
keywords, topics, #hashtags
People are listening – BEYOND
your friends
Emma Sullivan, 18 of Kansas
"Just made mean comments at
gov brownback and told him he
sucked, in person #heblowsalot"
Foursquare
Do I need to use it? If
you enjoy showing
businesses that you
frequent them, and if
you’re just a wee bit
competitive, it is a fun
tool to use. Great for
deals or visiting new
areas
Visibility NOT private:
Your posts can be seen
by people searching or
AT the venue
Do I need to use it? If
you would benefit from
sharing your
background,
establishing your
expertise, getting
references and finding
a job, yes. Be
THOUGHTFUL about
your language
Visibility: Not private
You can be searched on
BEYOND your network
Google+ (G+)
• Do I need to use it? If you
enjoy Facebook for the social
aspect, or Twitter for the
opportunity to see the news
and content you should be
reading, you’ll enjoy G+
• Visibility: Privacy Controls
Utilize circles to control who
sees what content, can add
public. Neat feature: When
you share someone elses’
post, it cautions you if theirs
had a limited audience
Newer one to watch: Pinterest
Newer one to watch: Instagram
Newer one to watch: Quora
• Quora aggregates
questions and answers to
topics and allows users to
collaborate on them by
editing questions and
suggesting edits to other
users' answers
• Do I need to use it? If you
want to find quick
answers to questions on a
VAST variety of topics, test
it out, you’ll like it!
Using Social Media to find a job
Using Social Media to find a job
• Network
• Build a professional identity
• Promote yourself
• Be creative
• Use your privacy settings!
• References >> recommendations
Using Social Media to find a job
• LinkedIn = #musthave
• Twitter – Tweetmyjobs.com, use and
search by hashtags
• YouTube: video resume or not?
• Facebook: build connections
• Pinterest and other networks?
Social Media’s Impact
on News
Media usage is changing
Consumer Needs
• Time is a precious commodity, they want to
find information quickly
• They consume media from multiple sources in
multiple formats, no longer does print dominate
consumption
• They are increasingly motivated to want to
contribute to content and see other consumer’s
points of view
• Print brands remain powerful and trusted
online and in print
Citizen Journalism
Consumption of News is Changing
• People spend more time consuming news,
seek quick information online
• They are less likely to focus on single sources, or be as
concerned about sources any longer
• Although they spend more time, it is in several sittings vs.
leisurely browsing
• Google increases in influence
• Print circulation down internationally
• Readers seek multimedia coverage
Google IS the new newsstand
Then and Now
Industrial Age
Info was:
Scarce
Expensive
Institutionally
oriented
Designed for
consumption
Information Age
Info is:
Abundant
Cheap
Personally
oriented
Designed for
participation
The “New” Information Ecology
• Blurring line between “news” and
“information”
• Information is “free”
• Information is “at my fingertips”
• Information is available when I want it
• Information is available from multiple
sources
The “New” Information Ecology
Volume of
information
grows
70% of adults say
they are
overwhelmed by the
amount of news and
information available
today
The Link Economy
Social Media’s Impact
on Business
The way people shop is changing
• The Internet is the number one tool (by far) when
looking for a job, house or car
• eBay and Amazon.com have changed the way
people shop
• When people are looking for information quickly, they “google it”
• Yellow Pages books decrease in influence significantly
• Traditional media viewed as branding tool
New marketing tactics
Google Juice
Search & Reputation Management
The Web & Mobile have gone LOCAL
• 1 out of every 5 searches has local intent
• 1 out of every 3 mobile searches
has local intent and mobile is up 40% from last year
- For Bing, 53% of mobile searches have local intent
- On average, 50% of users interested in local mobile
coupons
Source: Gregg Stuart 15miles
Search Engine Optimization
• SEO = search engine optimization
• Search engines are the primary way
people find Web sites (and they primarily
rely on first page of results)
• Nearly 70% of people that research
online pre-purchase use search*
*Harris Interactive
The key is Reputation Management…
And you need it now more than EVER!
Some final thoughts
Audience is in control.
Brands will be here,
whether they like it or not
Remember:
You are Branding Yourself
Being a node in a social network
• You are a friend, not an institution
• Your strengths are being an expert, a filter, a
recommender (linker), and a facilitator
• Your audience is bigger than the available
evidence provides – lurkers and future
arrivals are part of the mix
• Your information can have an organic life
beyond your presentation of it
• You can build communities with your
material
Being a node in a social network
• You can participate in the Web 2.0 world
• There is a move towards mobility, constant
connectivity, perpetual contact
• You can ask for feedback
• You can act on/respond to that feedback
• You can create opportunities for interaction
with and customization of material
• You can facilitate information sharing
Shannon Kinney, Dream Local
[email protected]: @shannonkin
Facebook: facebook.com/shannonkinney, facebook.com/dreamlocal
Foursquare: Shannonkin
LinkedIn: www.linkedin.com/in/shannonkinney
Google+ www.gplus.to/shannonkinney
Thank you! You survived!
Questions?