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University of Groningen Omnichannel Retailing: Mobile channel adoption and digital discounts Liu, Huan IMPORTANT NOTE: You are advised to consult the publisher's version (publisher's PDF) if you wish to cite from it. Please check the document version below. Document Version Publisher's PDF, also known as Version of record Publication date: 2019 Link to publication in University of Groningen/UMCG research database Citation for published version (APA): Liu, H. (2019). Omnichannel Retailing: Mobile channel adoption and digital discounts. [Groningen]: University of Groningen, SOM research school. Copyright Other than for strictly personal use, it is not permitted to download or to forward/distribute the text or part of it without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license (like Creative Commons). Take-down policy If you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediately and investigate your claim. Downloaded from the University of Groningen/UMCG research database (Pure): http://www.rug.nl/research/portal. For technical reasons the number of authors shown on this cover page is limited to 10 maximum. Download date: 04-04-2020

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Page 1: University of Groningen Omnichannel Retailing: Mobile ... · Omnichannel Retailing | 161 Cheng, Julian M., Show-Ming Tsao, Wen-Hsien Tsai, and Hill H-J. Tu (2007), “Will eChannel

University of Groningen

Omnichannel Retailing: Mobile channel adoption and digital discountsLiu, Huan

IMPORTANT NOTE: You are advised to consult the publisher's version (publisher's PDF) if you wish to cite fromit. Please check the document version below.

Document VersionPublisher's PDF, also known as Version of record

Publication date:2019

Link to publication in University of Groningen/UMCG research database

Citation for published version (APA):Liu, H. (2019). Omnichannel Retailing: Mobile channel adoption and digital discounts. [Groningen]:University of Groningen, SOM research school.

CopyrightOther than for strictly personal use, it is not permitted to download or to forward/distribute the text or part of it without the consent of theauthor(s) and/or copyright holder(s), unless the work is under an open content license (like Creative Commons).

Take-down policyIf you believe that this document breaches copyright please contact us providing details, and we will remove access to the work immediatelyand investigate your claim.

Downloaded from the University of Groningen/UMCG research database (Pure): http://www.rug.nl/research/portal. For technical reasons thenumber of authors shown on this cover page is limited to 10 maximum.

Download date: 04-04-2020

Page 2: University of Groningen Omnichannel Retailing: Mobile ... · Omnichannel Retailing | 161 Cheng, Julian M., Show-Ming Tsao, Wen-Hsien Tsai, and Hill H-J. Tu (2007), “Will eChannel

Omnichannel Retailing | 157

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