“It’s amazing to realize we’re looking at 35 percent energy reduction whenthe printers print double sided. We’re also reducing costs for printersupplies by cutting paper usage and using high-capacity toner cartridges.It’s a program that’s right both environmentally and fiscally.”—Janice King, Director of Materiel Management, University of California, Davis

HP customer casestudy: Environmentalbenefits, cost savingsgo hand in hand

Industry: Education

Members of the Sustainability Advisory Committee atthe University of California, Davis, are always lookingfor ways to help meet the campus’s aggressive goalsfor reducing energy usage and waste. “The wholesustainability issue causes people to step back andthink about things in a different way,” notes SidEngland, Ph.D., Assistant Vice Chancellor forEnvironmental Stewardship and Sustainability.

A case in point is Janice King, Director of MaterielManagement for the campus. At a recent SustainabilityDay vendor fair, she sat down with vendorrepresentatives to ask if there was a way for UC Davisto manage their printing environment as well asleverage existing rewards programs to achieveenvironmental goals.

Objective: Reduce energy and paper use from computerprinting on campus leading to reducedgreenhouse gas emissions

Approach:The University of California, Davis:

• Used printer trade-in value and HP PurchasEdgepoints, earned by purchasing and recycling HPcartridges to purchase new HP printers withENERGY STAR® certification and duplexingcapability

• Consolidated, networked and shared printers

• Transitioned to high-capacity cartridges

• Incorporated HP Eco Solutions.

Environmental improvements: • 35 percent savings in printer paper usage

• Energy savings of more than 55,000 kilowatthours annually

• Elimination of nearly 56 metric tons of carbondioxide annually from reduced paper andenergy production

Business benefits: • Estimated annual cost savings of more than

$68,000

University of California, DavisRealizing cost and energy savings on campus

The University

of California

Davis

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Thus was born a program that has helped the campusachieve major environmental and cost savings:

• 35 percent savings in printer paper usage overprevious use volume

• Energy savings of more than 55,000 kilowatthours per year

• Elimination of nearly 56 metric tons of carbondioxide from reduced paper and energy use

• Estimated annual cost savings of more than$68,000 (excluding printer value)

UC Davis is one of the nation’s top public researchuniversities and is part of the world’s pre-eminentpublic university system. The campus is set in theCentral Valley, close to the state capital and SanFrancisco Bay Area.

“We wanted to make sure [old printers] were removedfrom the campus, so as part of the program we shrink-wrap the old printers in bulk and send them back toHP for recycling.”Janice King, Director of Materiel Management, Universityof California, Davis

Sustainable practices on the campus and throughoutthe University of California system, “supportecological, human, social and economic vitality forboth our campus and the global community.Sustainable actions meet present needs whileenhancing both the environment and the ability offuture generations to thrive,” according to the UCSustainability Policy.

Tech thinking outside the boxMembers of one printer rewards program earn pointsbased on the dollars they spend on qualifying originalink and toner cartridges as well as recycling thosecartridges. Points can be redeemed for more than 400of the latest products, such as printers, scanners andPDAs — all at no additional cost.

UC Davis departments and offices routinely earnprogram points through purchases of office supplies.To make the best use of those points, the campusarranged to accumulate and hold them centrally. King,as Director of Materiel Management, could apply themto the campus’s needs as she saw fit.

So how do rewards program points translate intopaper, energy, and greenhouse gas reductions? Theanswer is simple: by using them to replace agingprinters with new, more efficient models.

King worked with HP to craft a printer take-backprogram. Offices with printers at least 12 years old —there were many — were encouraged to bring in theirold printer or printers, and in exchange get a brandnew one.

“We identified a lot of printers being used on campusthat were no longer good for the environment —weren’t as energy efficient as new ENERGY STAR®-qualified printers and didn’t print double-sided — andarranged to replace them with new printers with bettercapabilities,” King explains.

For individual UC Davis users and departments, theincentive is clear: a free printer with the latesttechnology. For the campus, the program providescontinuing cost savings and environmental benefits.

Customer solutionat a glancePrimary applicationsOffice printing

Primary hardware• HP LaserJet P2015dn Printer

• HP LaserJet P3005dn Printer

HP Services• HP PurchasEdge Program

• HP Planet Partners return andrecycling program

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Thus far, the campus has replaced more than 400 oldprinters, acquired by redeeming a large number ofaccumulated points. King estimates that ongoing HPoffice supply purchases will enable them to continuedeploying some 50 new printers each quarter.

“The whole sustainability issue causes people to stepback and think about things in a different way.”Sid England, Ph.D., Assistant Vice Chancellor forEnvironmental Stewardship and Sustainability, Universityof California, Davis

The new printers are all ENERGY STAR® qualified.They use substantially less energy than the typicalprinters they replace from the mid-1990s, thanks toimproved engineering including such features as“sleep” cycles. They also enable offices toautomatically default to printing on both sides of thepaper and, as networked devices, can serve manyindividual users.

“We’re hoping that in many places we have replacedmultiple, older printers with a single, new one withhigher capacity,” King notes. “One of our criteria inthe selection of models was networking capability.We’re encouraging the departments to network foroptimum usage.”

King says the campus encourages use of electronicprocesses whenever possible — e-mailing rather thancopying a document and distributing it in hard copy,

for example. It also encourages double sided printingand use of new, high-capacity cartridges (and plans toeliminate smaller cartridges from its office supplycatalog next year).

“We’re really happy that we found a way to use ourpoints to benefit users throughout the campus.”Janice King, Director of Materiel Management, Universityof California, Davis

“I initially underestimated what the program’s impactwould be,” King acknowledges. “It’s amazing torealize we’re looking at 35 percent energy reductionwhen the printers print on both sides of the paper.We’re also reducing costs for printer supplies bycutting paper usage and using high-capacity inkcartridges. When you consider all the different waysthese printers are helping us to be more efficient, it’s aprogram that’s right both environmentally and fiscally.”

The campus has also implemented a recyclingprogram specifically for printer cartridges. HPcartridges are collected and shipped back to HP forrecycling. And the newly “retired” printers are sent torecycling.

“We wanted to make sure they were removed from thecampus, so as part of the program we shrink-wrap theold printers in bulk and send them back to HP forrecycling,” King says.

Spreading the wordKing and Dr. England aren’t implementing theprogram quietly; they’re spreading the news by wordof mouth and through campus publications. “Theprogram’s energy- and cost-saving benefits have beencommunicated to the greater campus community, andJanice talked about it at a sustainability conferenceinvolving all the public universities, state universitiesand community colleges in California,” reports England.

“We identified a lot of printers being used on campusthat weren’t as energy efficient as new ENERGYSTAR®-qualified printers and didn’t print double sided,and arranged to replace them with new HP printerswith equivalent capabilities.”Janice King, Director of Materiel Management, Universityof California, Davis

Consolidating PurchasEdge points from the HP rewardsprogram was essential to making the program effectiveat UC Davis, King adds. Implementing HP LaserJetprint cartridge recycling adds to the point accumulationfor future printer purchases, and has been set up in a

way that’s convenient and doesn’t require additionalstaff. “We’re really happy that we found a way to usepoints to benefit users throughout the campus,” she notes.

She says UC Davis was fortunate that all the players inthe printer program report up through her organization— including the mail division (which collects tonercartridges), the storehouse (where printers areexchanged), and the contracting/purchasing functionwith vendor contact. “It all started as a purchasinginitiative, but it couldn’t have been successful withoutparticipation from our whole staff.”

Looking ahead, she says the UC Davis campus is closeto fully replacing its 12-year-old printers. Now theprogram is being expanded to serve the UC DavisHealth System campus in Sacramento, and to beginreplacing slightly newer printers — such as those thatare only a decade old.

“We’re also starting programs to find people invarious departments to help us identify and implementbest practices to support the sustainability initiative,”says England. “It’s a work in process, but we’re clearlymaking progress.”

To learn more, visit www.hp.com© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statementsaccompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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This customer’s results depended upon its unique business and IT environment, the way it used HP products andservices and other factors. These results may not be typical; your results may vary.

4AA2-5270ENW, May 2009

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