university 2.0

University 2.0

University as Hollywood studio

http://www.flickr.com/photos/retsoced/106084561/ Glasgow University

http://www.flickr.com/photos/retsoced/106084561/



What does a Hollywood Studio and a University have in common

?http://www.flickr.com/photos/retsoced/106084561/

Choose

A. They produce content

B. They distribute content

C. They are changing

D. All of the above?


DAll of the above

producedistributechanging


What is a traditional

University?

“In general terms a traditional University can be described as an independent body which carries out research without agenda or bias, they also teach students”

http://www.flickr.com/photos/nikost/1437499804/University of Thessaly Campus

Graduates lack knowledge?“….there are also disturbing signs that many students who do earn degrees have not actually mastered the reading, writing andthinking skills we expect of college graduates. Over the past decade, literacy among college graduates has actually declined. Unacceptable numbers of college graduates enter the workforce without the skills employers say they need in an economy where, as the truism correctly holds, knowledge matters more than ever. “

http://www.ed.gov/about/bdscomm/list/hiedfuture/reports/0803-draft.pdf

knowledge matters more than ever

Knowledge

Industry Product

CreateExperience

Innovation

Where did those graduates go to get knowledge?

http://www.flickr.com/photos/47984368@N00/2226450645/

http://www.flickr.com/photos/juanillooo/1231088474/

University

Content Hyper-syndication

Model with secure, professional content available online and on

standard devices

Source: IBM Institute for Business Value (IBV) Modif ied by Chris Sparshott for Education Sector.

E-Learning University

Model integrates user- and community-content within a

“walled” access environment

Traditional University

Model relies on professional, branded content within a “walled” access environment; incumbents

have legacy position

Open Proprietary Distribution and Device Platforms

New Platform Aggregation

Model relies on user-generated content and open distribution

platforms.

User/ Community Contribution

Produced by Professionals

ContentSource

How does a University deliver knowledge (research & teaching) today?


Source: IBM Institute for Business Value (IBV) Modif ied by Chris Sparshott for Education Sector.

E-Learning University

Traditional University



.



ContentSource

How can a University deliver content today?

Distance Learning

Blended

LecturesPodcasts Individual

Researcherhttp://

w ww .sandbothe.net/biography.html

Labs

Clinics

Research Paper

Free Knowledge Networks

How is knowledge being delivered outside of academia today?


Where is this happening?

.

Why is this important

?

Access to knowledge is becoming

free

Innovation

“Introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in organization or process.”

Universities need to innovate to

compete

http://www.flickr.com/photos/bazik/395792175/

How can Universities innovate with a new aggregation platform?

Web 2.0 Content Strategy

• Research/ers

• Students

Open access to published and work in progress research

Video all lectures and seminars,build podcasts, Blog and video blog everything, open discussions with the “outside”, build University wikis, encourage lecturer and student ad-hoc content creation, open access delivery system,

Share with all

Three Problems

Ownership SocialNetworking

Trust

OwnershipThe University owns their researcher’s and student’s content but shares the success of any published content with ALL contributors

Ownership

Social Networking

Which Tools and what do they deliver?

Functional capabilities, Security, QoS, SaaSExtensible, Open Standards

Trust of

Individuals, Departments, Institutions, Publications, Quality of Research, Bias andResults

Trust

In time the de-facto delivery

mechanism will be a

Metaverse


What about the

Wikinomics?

Revver’s business Model?

http://www.revver.com/video/761008/neutral-buoyancy-and-the-duck/

Who are we / will we be dealing

with?

http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf

35% of all teen girls blog54% of wired girls post photos online19% of boys have posted videos39% share their own artistic creations online26% of teens remix content 27% of teens maintain a personal webpage28% of teens have created their own blog33% of teens create or work on webpages or blogs for others


Make participation and social

mediapay

Currently students get paid for content by content aggregators

University

InternetStudent

Learning

Content Aggregator

Publish

The Universities pay Students for content.

University / Content

Aggregator

InternetStudent

LearningAdvertiser

The University becomes a content aggregator

Publish

Publish

The Universities pay external contributors to research

University

InternetContributor

Publish

Grant

University Researcher


Model with secure, professional content available online and on

standard devices

Source: IBM Institute for Business Value (IBV) Modif ied by Chris Sparshott for University Sector.

Walled Communities

Model integrates user- and community-content within a

“walled” access environment

Traditional Media

Model relies on professional, branded content within a “walled” access environment; incumbents

have legacy position



Model relies on user-generated content and

open distribution platforms.



ContentSource

New platform aggregation a future for the Education Sector

Universities are just like Hollywood studios, having to change their content creation and content distribution business model to remain relevant in a Web 2.0 world.

What do you think?

Chris Sparshott(Sparkbouy)[email protected]

Portfoliohttp://www.slideshare.net/sparkbouy/slideshows

Bloghttp://chrissparshott.com

[email protected]

Can I help?

mailto:[email protected]

http://www.slideshare.net/sparkbouy/slideshows

http://chrissparshott.com/

mailto:[email protected]