unity technologies on barcamp vilnius
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Unity technologies on BarCamp VilniusTRANSCRIPT
![Page 1: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/1.jpg)
Unity Technologies
Renaldas ZiomaHandhelds Tech Lead
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Unity
• Game Development Tools
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Page visits - unique IPs
Aug 1
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5
Oct 1
, 200
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Dec 1
, 200
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Jan
1, 2
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Mar
1, 2
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Jun
1, 2
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, 200
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Sep 1
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Jan
1, 2
007
Mar
1, 2
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Apr 1, 2
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Jun
1, 2
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Jul 1
, 200
7
Sep 1
, 200
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Oct 1
, 200
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Dec 1
, 200
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Jan
1, 2
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Mar
1, 2
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Apr 1, 2
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Jun
1, 2
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Jul 1
, 200
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Sep 1
, 200
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Oct 1
, 200
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Dec 1
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Jan
1, 2
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Mar
1, 2
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Apr 1, 2
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Jun
1, 2
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Jul 1
, 200
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Sep 1
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Jan
1, 2
010
Mar
1, 2
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Apr 1, 2
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Jun
1, 2
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Jul 1
, 201
0
Sep 1
, 201
0
Oct 1
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Dec 1
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Jan
1, 2
011
Mar
1, 2
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Apr 1, 2
011
Unity Indie goes FREE
3 Years
Obama Elected! ;)
![Page 4: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/4.jpg)
Sales 2005-2008
Aug 1
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Apr 1, 2
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Jun
1, 2
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Jul 1
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Sep 1
, 200
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Nov 1
, 200
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Jan
1, 2
007
Mar
1, 2
007
May
1, 2
007
Jun
1, 2
007
Jul 1
, 200
7
Sep 1
, 200
7
Nov 1
, 200
7
Jan
1, 2
008
Mar
1, 2
008
May
1, 2
008
Jun
1, 2
008
Jul 1
, 200
8
Sep 1
, 200
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Nov 1
, 200
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Jan
1, 2
009
Mar
1, 2
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May
1, 2
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Jun
1, 2
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Jul 1
, 200
9
Sep 1
, 200
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Nov 1
, 200
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Jan
1, 2
010
Mar
1, 2
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May
1, 2
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Jun
1, 2
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Jul 1
, 201
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Sep 1
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Jan
1, 2
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Mar
1, 2
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Actually there are sales here!
![Page 5: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/5.jpg)
UNITY iPhone Released
Aug 1
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Apr 1, 2
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Jun
1, 2
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Jul 1
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Sep 1
, 200
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Nov 1
, 200
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Jan
1, 2
007
Mar
1, 2
007
May
1, 2
007
Jun
1, 2
007
Jul 1
, 200
7
Sep 1
, 200
7
Nov 1
, 200
7
Jan
1, 2
008
Mar
1, 2
008
May
1, 2
008
Jun
1, 2
008
Jul 1
, 200
8
Sep 1
, 200
8
Nov 1
, 200
8
Jan
1, 2
009
Mar
1, 2
009
May
1, 2
009
Jun
1, 2
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Jul 1
, 200
9
Sep 1
, 200
9
Nov 1
, 200
9
Jan
1, 2
010
Mar
1, 2
010
May
1, 2
010
Jun
1, 2
010
Jul 1
, 201
0
Sep 1
, 201
0
Nov 1
, 201
0
Jan
1, 2
011
Mar
1, 2
011
Unity Indie goes FREE
Unity iPhone 1.0
Unity Android
![Page 6: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/6.jpg)
Sep 1
, 200
8
Oct 1
, 200
8
Nov 1
, 200
8
Dec 1
, 200
8
Jan
1, 2
009
Feb 1
, 200
9
Mar
1, 2
009
Apr 1, 2
009
May
1, 2
009
Jun
1, 2
009
Jul 1
, 200
9
Aug 1
, 200
9
Sep 1
, 200
9
Oct 1
, 200
9
Nov 1
, 200
9
Dec 1
, 200
9
Jan
1, 2
010
Feb 1
, 201
0
Mar
1, 2
010
Apr 1, 2
010
May
1, 2
010
Jun
1, 2
010
Jul 1
, 201
0
Aug 1
, 201
0
Sep 1
, 201
0
Oct 1
, 201
0
Nov 1
, 201
0
Dec 1
, 201
0
Jan
1, 2
011
Feb 1
, 201
1
Mar
1, 2
011
Apr 1, 2
011
UNITY iPhone Sales
Unite 2009
Unity 3.0
Unite 2008
![Page 7: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/7.jpg)
Basic vs Advanced
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1, 2
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Jul 1
, 200
9
Aug 1
, 200
9
Sep 1
, 200
9
Oct 1
, 200
9
Nov 1
, 200
9
Dec 1
, 200
9
Jan
1, 2
010
Feb 1
, 201
0
Mar
1, 2
010
Apr 1, 2
010
May
1, 2
010
Jun
1, 2
010
Jul 1
, 201
0
Aug 1
, 201
0
Sep 1
, 201
0
Oct 1
, 201
0
Nov 1
, 201
0
Dec 1
, 201
0
Jan
1, 2
011
Feb 1
, 201
1
Mar
1, 2
011
Apr 1, 2
011
Basic goes down
Unity iPhone 1.5 Released
![Page 8: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/8.jpg)
Release Often
Sep 1
, 200
8
Oct 1
, 200
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Nov 1
, 200
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Dec 1
, 200
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Jan
1, 2
009
Feb 1
, 200
9
Mar
1, 2
009
Apr 1, 2
009
May
1, 2
009
Jun
1, 2
009
Jul 1
, 200
9
Aug 1
, 200
9
Sep 1
, 200
9
Oct 1
, 200
9
Nov 1
, 200
9
Dec 1
, 200
9
Jan
1, 2
010
Feb 1
, 201
0
Mar
1, 2
010
Apr 1, 2
010
May
1, 2
010
Jun
1, 2
010
Jul 1
, 201
0
Aug 1
, 201
0
Sep 1
, 201
0
Oct 1
, 201
0
Nov 1
, 201
0
Dec 1
, 201
0
Jan
1, 2
011
Feb 1
, 201
1
Mar
1, 2
011
Apr 1, 2
011
Version every 2-3 months
Basic goes down
![Page 9: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/9.jpg)
Sep 1
, 200
8
Oct 1
, 200
8
Nov 1
, 200
8
Dec 1
, 200
8
Jan
1, 2
009
Feb 1
, 200
9
Mar
1, 2
009
Apr 1, 2
009
May
1, 2
009
Jun
1, 2
009
Jul 1
, 200
9
Aug 1
, 200
9
Sep 1
, 200
9
Oct 1
, 200
9
Nov 1
, 200
9
Dec 1
, 200
9
Jan
1, 2
010
Feb 1
, 201
0
Mar
1, 2
010
Apr 1, 2
010
May
1, 2
010
Jun
1, 2
010
Jul 1
, 201
0
Aug 1
, 201
0
Sep 1
, 201
0
Oct 1
, 201
0
Nov 1
, 201
0
Dec 1
, 201
0
Jan
1, 2
011
Feb 1
, 201
1
Mar
1, 2
011
Apr 1, 2
011
Games powered by UNITY
Zombieville USA(TOP #1 game)
1st Unity iPhone powered game
released
TOP Sellers 2009 announced(iTunes)
More than 30 TOP games
![Page 10: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/10.jpg)
Standard Pricing model in GameDev tools
• UnrealEngine, CryTek, idTech
• ~500K$ per game
• ~300K$ license
• ~100K$ per SKU
• ~150K$ source
![Page 11: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/11.jpg)
Unity Pricing
• Indie version - Free
• Unity Pro - $1500
• iOS - $400
• iOS Pro - $1500
... but such pricing is NOT unique
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Competition
• Early
Torque GarageGames
ShiVa 3D
• Now
UDK
![Page 13: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/13.jpg)
Competition
• Early
Improve the Product (continuously)
Being first vs being persistent
Working close with customers
• Now
Release Quality (full QA/alpha/beta cycle)
![Page 14: Unity technologies on BarCamp Vilnius](https://reader033.vdocuments.site/reader033/viewer/2022060110/555a11c4d8b42a76498b4af9/html5/thumbnails/14.jpg)
Make your customers earn $$$
• AssetStore
• UNION
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