united country commercial presentation

1 FIND YOUR FREEDOM®11 FIND YOUR FREEDOM®

UNITED COUNTRY’S COMMERCIALREAL ESTATE SOLUTIONS

11 FIND YOUR FREEDOM®


UNITED COUNTRY OVERVIEW Innovating real estate since 1925

More small city, town and surrounding real estate experience than any other organization in the U.S. ($2.5 billion annually)

The #1 web marketing company with over 1,700,000 visits per month to our over 1,100 proprietary web sites

More than 650 offices with over 4,000 associates Largest real estate & auction

company in the U.S.


UNITED COUNTRY OVERVIEWListing Data 2,455 Commercial Property Listings $1.35B Value of Commercial Property Listings 82,729 Commercial Property Acres Listed

Sales Data $515M Annual Commercial Property Sales $11M Largest Commercial Property Sale $231,419 Average Commercial Property Sale

Buyer Leads 34,824 United Country Exclusive Commercial Property Leads 91,000 Commercial Property Institutional and Individual Investors


U.S. and Global Marketing Campaigns

National Advertising of Properties– Exclusive Catalogs (7)– 3rd Party Relevant Website Advertising (+160)– National U.S. Magazines (65+)– Major U.S. Newspapers (100+)– Cable TV, Radio

Public Relations

Website Development and Implementation

Advanced Internet Marketing

Search Engine Optimization (SEO)

Lead Generation and Management

#1 Ranked Real Estate Franchise & #19 Overall Franchise (Dun & Bradstreet’s 2009 Allstar Franchise Ranking, Allbusiness.com)

Recognized by The Wall Street Journal in the top 1% of all franchises Over 83 Years of Innovation and

Experience in Marketing Real Estate

UNITED COUNTRY OVERVIEW


UNITED COUNTRY OVERVIEW The most comprehensive and

effective real estate marketing system in the U.S.

Conventional sales methods Auction services Proprietary database of over

300,000 buyers of lifestyle properties

Proprietary media assets – 7 real estate lifestyle publications– 1,100+ websites


UNITED COUNTRY’S COMMERCIAL REAL ESTATE GROUP


ABOUT USUnited Country Property Events

Barbara, Rachael, & Mitch Plaine

There are many qualities and skills that go into being an excellent real estate professional - integrity, in-depth community and market knowledge, marketing savvy, effective negotiation skills and a high-quality professional network, all of which are hallmarks of how we work.Barbara, Rachael, and Mitch know this market well. Barbara has lived here all her life and has been a real estate broker since 1979. Mitch has lived in the Berkshires and has owned Plaine's Bike, Ski, Snowboard for over 30 years. Rachael grew up in the Berkshires and attended UMASS Amherst, right outside its border, where she graduated magna cum laude.We are members of: National Association Of Realtors Massachusetts Association Of Realtors National Auctioneers Association International Business Brokers Association

We have the CES (Certified Estate Specialist) designation and an AARE (Accredited Auctioneer of Real Estate). We can provide you with a valuable perspective.

That said, in our experience as a Berkshire real estate professionals, we've also found that providing the very best service is essentially about putting our clients first. This means keeping ourselves accessible, being good listeners as well as good communicators, and responding quickly to your needs.

Here at United Country Property Events we offer national advertising and local expertise.


UNITED COUNTRY’S STRATEGIC PARTNER – COLLIERS INTERNATIONAL

Colliers is one of the leading commercial real estate organizations in the world. Our member firms bring strong, stable local ownership and entrepreneurial and creative solutions to our clients around the globe.

Colliers International is an affiliation of independently-owned commercial real estate firms and has 294 offices worldwide 133 in the Americas (United States, Canada, Latin

America) 97 in Europe, Middle East and Africa (EMEA) 64 Greater Asia Colliers has offices in 61 countries on 6 continents. Colliers has combined revenue of US $1.6 billion

worldwide. Colliers has 1.1 billion square feet under

management. Colliers employs 12,700 people. Colliers has more SIORs than any other national

commercial real estate services company.


COLLIERS & UNITED COUNTRY


technology, titlesignage 1031 exchange

on-line print solution

specialty printing

lifestyle media partner

land stewardship and property

marketing

client satisfaction assurance

internet optimization agency

land stewardship and property

marketing

on-line auctions

on-line postings

UNITED COUNTRY’S STRATEGIC PARTNERS

student leadership

home mortgage

land finance home warranty

agricultural equipment preferred client pricing

equine nutrition

commercial property marketing

national TV and radio marketing


UNITED COUNTRY’S BLENDED MODEL OF REAL ESTATE MARKETING



TOP RANKED WEBSITE… MORE EXPOSURE FOR YOUR PROPERTIES

• #1 Ranked website in the category– 900,000+ visitors per month– Over 26 minutes average

visit time– 120 million hits per month

• Over 1,100 websites that generate more than double the exposure of your property to buyers across the U.S. and from over 140 international markets

• Extensive advertising on 3rd party relevant websites


EXCLUSIVE COMMERCIAL PROPERTY WEBSITE


SEARCH ENGINE INDEXING AT THE LISTING LEVEL


Objectives: 1. Ensure UC office listings are on the most searched general real estate sites1. Ensure buyer information is protected for UC offices

Primary Sites Google Zillow Trulia Yahoo Homescape UC Custom Lifestyle Sites

Note: These sites are in addition to over 800 owned sites and 160 3rd party sites.

AUTOMATIC UPLOADS TO THE BIGGEST REAL ESTATE SITES


OPTIONAL ENHANCED MARKETING


PUBLIC RELATIONS Development of press

releases

Follow-up with media outlets to encourage coverage via– Print– TV– Radio– Internet


More Exposure, More Buyer Access, More Marketing Programs National Advertising of Listings

– 7 Exclusive nationally distributed real estate catalogs – National .Com Catalog, Real Estate Samplers, Business Bulletin– Coastal & Waterfront, Mountain, American Treasures, and Premier Properties

– Advertising on the #1 Country Real Estate website and over 1,100 office and UC specialty websites– Internal SEO team and #1 SEO exclusive retained agency

– Regular Advertising in over 160 3rd party websites, 65 magazines and 100 newspapers

– Advertise listings 52 weeks a year– Only real estate company to advertise listings nationally

Over 300,000 Proprietary Current Buyer Database Extensive Direct Mail and E-mail Programs Market Leader in Lead Generation and Selling Exposure Comprehensive Marketing Services Unsurpassed Experience, Expertise, Service and Reputation

VALUE TO OUR CLIENTS


Property Marketing

DifferentiatedClient

Experience

DifferentiatedClient

Experience

• US national advertising of properties• Prospect database, direct mail• Magazine, newspaper and TV advertising• Exclusive catalogs and affinity programs

Technology

• #1 Lifestyle Real Estate Website• Continual SEO Optimization• Listing Feeds to 3rd party sites• Exclusive website partnerships• Fully automated marketing tools

Ancillary Services Geographic Reach

VALUE TO OUR CLIENTS

20 FIND YOUR FREEDOM®2020 FIND YOUR FREEDOM®

UNITED COUNTRY’S COMMERCIALREAL ESTATE SOLUTIONS
